Seasonality is about novelty, flavor, functional benefit, association, excitement and priming. It also reflects our vision of the world--weather, time of year, ingredients, locales, cultures, etc. Seasonality can be a good product development tool with the right balance of market curation and experimentation. At the same time, it can be expensive and hard to pull off without a healthy balance of change and stability. Symrise’s Seasonality Initiative offers a framework to help our customers develop pipelines of new concepts and flavor ideas for the seasons and major holidays. If you have questions or would like to learn more about our initiative please contact us.

1. Seasonal Flavor Inspiration
Spring

2. Spring
2
Savory Products
Wegmans Organic - Spring
Salad Bowl
Archer Farms - Spring
Monster Trail Mix
Bonafide Provisions Drinkable
Veggies - Revitalize Puréed
Vegetable Bone Broth With
Asparagus & Peas

3. Spring
3
Sweet Products
Russell Stover - Cookies &
Creme Bunny
Trolli - Sour Brite Gummi
Bunnies
Simple Truth Free From -
Triple Berry Blossoms

4. Spring
4
Beverage Products
Smartmouth Brewing-
Saturday Morning IPA With
Marshmallows
Applebee’s and Absolut
Rainbow Punch
Stella Artois Sparkling Dry
Cider with Hibiscus