An infographic from Symrise North America on Latino taste preferences and flavor prefrences for multiple food and beverage categories including juice drinks, yogurt and potato chips.

1. straw-banana
peach
strawberry
blackberry
mangococonut straw-passion
mango-passion
banana
frenchvanilla
m
ango
mango frenchvan
illa straw-banana mandarin
banana
piñacolada
pineappl
e
orange
peach
peach
straw-kiwi lime
S.Am C
.Am Mex
M
F F
M
Mex C.Am
S.Am
M
AINSTREA
M
E
MERGING
yogurt
chicken-tortilla
chicken&corn
be
ef-bean-chili
beef-bean-c
hili
basil-tomato
len
til=lowest beef-veg
beef
vegetable spinach
ch
icken-rice chicken-corn chicken-co
rn
chicken-veg
vegetable
S.Am C
.Am Mex
M
F F
M
Mex C.Am
S.Am
M
AINSTREA
M
E
MERGING
soup
citrus-watermelon lim
e-raspberry
kiwi-straw
le
m
on-lime similartoTop5 similartoTo
p5 similartoTop5 passionfruit
cit
ruspunch similartoTop5 citruspun
ch
guanabana
S.Am C
.Am Mex
M
F F
M
Mex C.Am
Carib
M
AINSTREA
M
E
MERGING
enhanced
water
bbqmesquite
roastedchicken
salt
bac
on-cheddar jalapeno similartoTo
p5 similartoTop5 chililimon
sim
ilartoTop5 similartoTop5 bbqsmok
e
honeymustard
basil-tomato
S.Am C
.Am Mex
M
F F
M
Mex Carib
S.Am
M
AINSTREA
M
E
MERGING
chips
stra
w-lemonade orange
mangopeach
m
ango-peach guavatamarind straw-tanger
ine
passionfruit
apple
tropical
peach
grape
fruitpunch tamarind
stra
w-tangerine mango-peach pineapple
cranberry
grape
guava
citr
uspunch citruspunch
S.Am C
.Am Mex
M
F F
M
Mex C.Am
S.Am
M
AINSTREA
M
E
MERGING
juice
drinks
LATINO TASTE PREFERENCES
> 200+ Latinos participated in an online survey to better understand what their taste preferences
are in fruit juice drinks, enhanced waters, yogurts, ice creams, soups and chips/tortilla chips
The panel was randomly selected from major US Latino areas– NY, TX, FL and CA
The survey was conducted for Symrise by Connexion Research
Top 5 Mainstream Flavors
juice drinks enhanced water yogurt ice cream soups chips
orange lemon strawberry vanilla chicken salt
mango peach straw-banana chocolate vegetable cheese
apple fruit punch peach strawberry beef bbq
fruit punch strawberry vanilla cookies-n-cream beef-vegetable nacho cheese
peach berry mango coffee mushroom ranch
Top 5 Emerging Flavors
juice drinks enhanced water yogurt ice cream soups chips
pineapple coconut-pineapple pineapple coconut chicken-rice chili limon
mango-peach blueberry banana pistachio chicken-vegetable bbq smoke
guava blackberry straw-passionfruit dulce de leche chicken-corn chipotle
citrus punch straw-watermelon mango-passionfruit peach spinach buffalo
passionfruit citrus punch piña colada passionfruit beef-bean-chili spicy catsup
Flavor Preference by Demographic
caramel
passionfruit
dulcedeleche
orange
peanutbutter sim
ilartoTop5 mango similartoTo
p5
coffee piñacolada
sim
ilartoTop5 blackcherry rumraisi
n
butterpecan
S.Am C
.Am Mex
M
F F
M
Mex Carib
S.Am
M
AINSTREA
M
E
MERGING
ice
cream
S.Am = South American origin C.Am = Central American origin Mex = Mexican origin Carib = Caribbean origin M = Male F = Female