Colorful, sweet, and intense are a few of the terms used to describe many Latino beverages. In this infographic we'll explore all aspects of Hispanic beverages including market figures, flavors, and concept platforms. As the face of America continue to change, we continue to examine the influence of the Latino population on mainstream America. The flavors presented in this graphic could be applicable to sports drinks, juice drinks, frozen juice, sparking beverages, CSD's, alcoholic beverages, RTD tea and more. Whether you are focusing on the Latino market or not, this infographic could be helpful to you when it comes to developing beverage products for the United States market. Part of the our Hispanic Beverage Infographic contains flavor preferences for non-Hispanics based on primary research from Symrise. We surveyed over 1,000 respondents on Latino beverage flavor concepts to see which ones resonate with mainstream America and the results are presented within the infographic. Whether its a fruit or flavor that's a staple in Latin America, or a flavor combination with a Hispanic twist that resonates with mainstream America, it's all included here in our Hispanic Beverage Infographic. Looking for more content like this? Visit http://in-sight.symrise.com

1. always inspiring more…
HISPANIC BEVERAGEHISPANIC BEVERAGE
ANNUAL HISPANIC CONSUMPTIONANNUAL HISPANIC CONSUMPTION
BOTTLED
WATER
SPORTS
DRINKS
FRUIT
JUICE
FROZEN FRUIT
JUICE
JUICE
DRINKS
$4.5 BIL
LION
$59 MIL
LION
$2.4 BIL
LION
$1.3 BIL
LION
$1.3 BIL
LION
25% 25% 21%
22% 23%

2. MOST COMMON FLAVORSMOST COMMON FLAVORS
MANGO JAMAICA
(HIBISCUS)
MANDARIN
TAMARIND HORCHATA ORANGE

3. BEVERAGE CHARACTERISTICSBEVERAGE CHARACTERISTICS
COLORFUL
SWEET
INTENSE!
HISPANIC BEVERAGE IS

4. FLAVOR PREFERENCESFLAVOR PREFERENCES
strawberry-
mango
strawberry-
tangerine
strawberry-
passion fruit
papaya-
strawberry
92-
96
watermelon
papaya-raspberry
papaya-mango
orange-mango
peach-passion fruit
mango-passion fruit
mango-pineapple
guanabana-strawberry
hibiscus-strawberry
85-
89
mango-melon
mandarin-passion fruit
papaya-mandarin watermelon-mango
guanabana-pineapple
80-
83
Symrise online survey of over 1,000 respondents
STRENGTH INDEX

5. FLAVOR PLATFORMSFLAVOR PLATFORMS
orange-grapefruit
strawberry-tangerine
watermelon+
guava+
mango+
passion fruit+
guava
mandarin
mango
grapefruit
guanabana
papaya
tamarind
hibiscus
horchata
MAINSTREAM AMERICA AUTHENTIC HISPANIC
MAINSTREAM
STAND ALONE
CITRUS BLENDS TROPICAL
BLENDS
SIGNATURE
FLAVORS
TO BE COMBINED

6. SYMRISE COMPETENCIES
AND PORTFOLIO
SYMRISE COMPETENCIES
AND PORTFOLIO