Fakty o automatyzacji marketingu B2B

1. 2020INCREDIBLE MARKETINGINCREDIBLE MARKETING
AUTOMATION STATSAUTOMATION STATS
Automation

2. The adoption of marketing automation
technology is expected to increase
50% by 2015
*SiriusDecisions, 2012
2015
2012

3. ...along with 76% of
the world’s largest
SaaS companies.
25% of B2B Fortune
500 companies
are already using
marketing
automation...
*Pardot, 2013

4. 84% of top-performing companies are
already using or plan to start using
marketing automation before 2015.
*Gleanster, 2012
84%

5. Automation users have a 53% higher
conversion rate from marketing response to
marketing-qualified lead than non-users.
*Aberdeen Group, 2012
Qualified
Lead

6. *Forrester Research, 2013
Companies that excel at lead nurturing
generate 50% more sales-ready leads at
33% lower cost.
OPEN?
OPEN?
OPEN?
NO
NO
YES
YES
NO
YES
e

7. Nurtured leads produce, on average, a
20% increase in sales opportunities
versus non-nurtured leads.
*DemandGen Report
Automation

8. 61% of B2B marketers send all leads
directly to sales; however, only 27%
of those leads will be qualified.
*MarketingSherpa, 2011
X
X
X XX
X

9. 63% of respondents say the ability to set
measurable objectives for campaigns is
the greatest value of marketing automation.
*Gleanster, 2012

10. 77% of CMOs at top performing companies
indicate that their most compelling reason
for implementing automation is to
increase revenue.
*Gleanster, 2013
77%

11. Marketing automation has seen the fastest
growth of any CRM-related segment in the
last 5 years.
*Focus Research, 2012

12. 75% of companies using marketing
automation see ROI within 12 months,
44% within 6 months.
*Focus Research, 2013
2014
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2014
12 6months months

13. Relevant emails delivered through marketing
automation drive 18 times more revenue
than email blasts.
*Jupiter Research
18x

14. Marketing automation drives a 14.5%
increase in sales productivity and a 12.2%
reduction in marketing overhead.
*Nucleus Research, 2012

15. Lead scoring provides an ROI of 138% versus
companies that don’t score leads (78%).
*MarketingSherpa, 2012
John Doe
Marketing
Manager
404.492.6845
sales@pardot.com
www.pardot.com
Innotek Inc
5
1
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6
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3

16. Event-triggered messaging saves
approximately 80% of direct mail budget.
*Gartner Research, 2009

17. Companies that invest in marketing
automation solutions see 70% faster sales
cycle times, and 54% improvement in quota
achievement.
*Bulldog Solutions, 2013

18. The average sales cycle has increased 22%
over the past 5 years.
*SiriusDecisions, 2013
22%
20132008

19. 44% of B2B buyers do not know what
marketing automation is.
*BuyerZone, 2012
6.5
6.5 + 343 +
6.5
789
232
Scoring + Grading
?
?
?
?
?
Nurturing
ROI

20. By 2020, customers will manage 85% of their
relationships without talking to a human.
*Gartner Research, 2011

21. Companies that automate lead management
see a 10% or greater increase in revenue
in 6-9 months.
*Gartner Research, 2013
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2014
6months

22. For even more information on
marketing automation, download
the full eBook.
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