Developing a character for Absolut

1. 5 SECRET INGREDIENTS
FOR THE REAL BLOODY MARY
DEVELOPING A CHARACTER FOR ABSOLUT

2. Secret
ingredient
#1
Take a sip from
the Absolut Bloody
Mary and feel the
inspiration bubbling
inside you.

3. Secret
ingredient
#2
Pour all your
inspiration
and ideas into
the character
mood board.

4. Secret
ingredient #3
Combine the ingredients
from your mood board
with the skills of a
costume designer. In this
case, we worked with
Deux D’Amsterdam.

5. Secret
ingredient
#4
Scout a matching
performer from a
modeling agency
and transform
him or her into
Bloody Mary.

6. Secret
ingredient
#5
Blend your
Bloody Mary
and the other
characters into
a bloody great
tableau vivant
(don’t use an
actual blender,
that just gets
messy).

7. Nachtlab AgencyCharacter development: Bloody Mary
Nachtlab agency is an Amsterdam / Ibiza based
agency dedicated to creating exhilarating live
experiences around the globe. We build incredible
stages, festival grounds, and shows for brands.
With our international network of DJs, producers,
light designers, visual artists, personalities,
performers and other creative creatures of the night,
we bring brands to life. We transform marketing
strategies into experiential campaigns, amplifying
them through social-media storytelling. Because we
speak the language of the night. Fluently!

8. www.nachtlabagency.com