The conventional shopping experience has gone through drastic change. Consumers have never been more empowered and demanding. Shoppers expect an online and in store experience that is personalized, thoughtful and efficient. Retailers have never had access to so much data. Scaling out the personalized 1-1 relationship to a large consumer base, across multiple channels, seamlessly and profitably is a major challenge retailers are currently facing. Sylvain Perrier, CEO and President of Mercatus Technologies, shares his insights on well executed personalization, common data pitfalls to avoid and how you can leverage your existing resources to deliver profitable, loyalty building personalization.

1. HOW DATA IS TRANSFORMING THE
STORE OF THE FUTURE
DX3 | Presented by Sylvain Perrier
Things You Need To Know
1
5

2. 2
OUTLINE

3. RETAIL LANDSCAPE
INFORMED CUSTOMERS
CHANGING
RETAIL
LANDSCAPE
MARKETING
TECHNOLOGY
DATA
6 KEY
TRENDS
SHAPING
RETAIL
CONSUMER
TECHNOLOGY
ADOPTION
INTEGRATED
COMMERCE
3

4. INTEGRATED
COMMERCE
4

5. DATA
4
1

6. THE TRANSFORMATION
6

7. PERSONALIZATION
7
2

8. METRIC
S
8
3

9. 9
4

10. PITFALLS TO
AVOID
10

11. 11
TAKE IN YOUR SURROUNDINGS

12. PRIVACY & SECURITY
12

13. CREATE A PLAN
13
CREATE A ROADMAP5

14. 14
IDENTIFY & PREPARE

15. 15
TAKE ACTION

16. THE STORE OF THE FUTURE
16

17. THANK YOU
17
Sylvain Perrier
@sylvainperrier
mercatustechnologies.com