- Registration Portal - Marketing Automation - Social Media Broadcasting - CRM - Analytics & Reporting

3. Registration Module
The records will reside inside the DB to be used in the
digital marketing module using the following methods:
1. Customer registration through the customer service
disk
2. Customer registration through the online form
3. Customer registration through registration card inside
the merchant shop.
4. Customer registration through the community by
upload data and refresh the records each period to
delete the idle records.

4. Customer Service
Website & Email
Merchant Stores
Customer Online
Registration Module
Save Records in the DB
Send Voucher Code by E-mail
Redeem the GiftCustomer Services
Registration Module
QR
Code
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2
3
4

5. Registration Method Via QR Code
1. Display QR Code Across the Citystars Mall:
Kiosks & Stands Merchant Stores Centre-Showcase Advertising Banners Newspaper,
Magazines & Leaflets
2. Customer Scans QR-Code:
Access Registration portal from Multiple Devices
3. Customer Registration Process:
Customer Redeems Gift from Customer Services Desk.
3.1 Register online 3.2 Receive Email 3.3 Redeem Gift

6. Registration Method Via Customer Services
Customer Service
Agent at Desk
Customer Service by
Hotline Telephone
Self-Service Kiosk
Customer Services
1 2 3

14. Partner Registration Module
Registered Partner
Partner
Request Campaign
Customer
Database
Upload Data file Through Web Interface
Verifications
& Validation
Registration System
Save Records in the DB
Send Verification Email
Send
Confirmation Email
Reward Partner
Customer Services
Customer
Send
Confirmation Email
Reward Customer
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Reporting
& Bi Module
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8

26. Digital Marketing Module
Based on the records inside the application database the system admin will execute
market Campaigns / Offers:
1. The partner should register to use this utility.
2. The partner will be able to request campaign / offer.
3. Then select the channels he want to use, based on this the project budget will
automatically calculated.
4. The business user will track these request from his dashboard, once approved.
5. The system admin will be able to execute this request, to be track after that.
6. The system will automatically analyze customer feedback to generate reports.

27. Digital Marketing Module
• Create Project for Campaign or Offer
•Partner
•Local
Campaigns
& Offers
•To the requested project based
on the selected channels.
Assign
budget
•Request in dashboard
for approval.
•Business user can
control the Budget
System
Automation
•It will appear on the project
execution dashboard to be
executed.
Project
approval
•Finally the system will make some
analysis, reports, update the
dashboard
Analytics
& Reports
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32. Business Analytics Dashboard

33. Business Intelligence Reports

35. E-Magazine Module
The system can handle electronic magazine for the system owner or his partners also:
Frontend:
Each magazine will have fancy design it
should be fully interactive (for each product
image clickable), the system should record
all these clicks and make very detailed
report about the number of visits for each
product image, how many customer opened
the magazine, how many customers didn’t
open it … etc.

36. E-Magazine Module
The system admin should be able to update the E-magazine from the backend system:
Back-End:
1. Static uploader – PDF file: in this interface the
admin will be able to upload the magazine as
pdf file then activate it to be visible by all the
customer, or replace the existing magazine
2. Dynamic uploader: in this interface the admin
will be able to make fully changes of the
magazine and update the product images link,
but in this case the magazine image should send
the images to Masrur Group to be designed
after that the system admin will be able to
upload it.