Footwear Industry Information about Sports & Non Sports for India Mrket

2. Indian Footwear Industry
Majority of the top shoe brands in India are overseas entities like Reebok, Nike, and
Adidas etc.
It has been predicted in a study that the Indian footwear industry will become worth
INR 38,500 crore in 2015, considering the increasing levels of awareness regarding
fashion and trends among common people.
Men’s footwear comprises 55 percent of the entire industry in India thus making it the
dominant segment. The footwear for kids makes up 15 percent and that for ladies
accounts for the remaining 30 percent.
Indian footwear industry is labor intensive and approximately 70 percent of the same
operates as an unorganized sector and employs close to 15 lakh people. The organized
sector comprises the total industry and has at least 5 lakh professionals working in
various roles, as per the Assocham study.

3. The unorganized footwear sector is worth approximately between INR 17,500 and INR 20,000 crore and its
yearly growth rate is between 10 and 15 percent. The leading companies in this sector have often stated
that their growth rate is within 25 to 30 percent.
The men’s segment rules the roost with 60 percent of market share and the leather products are highly
preferred.The segment for kids and ladies is growing at a fair clip as well and this has attracted several
retailers to the market. Smaller cities like Sangli, Bathinda, Dehradun, and Patiala are showing greater
demand for these products.
The segment for luxury shoes is growing well too. Jimmy Choo, which is famous for its heels encrusted with
Swarovski are worth more than INR 1 lakh in retail. During 2010-11 their yearly growth was 30 percent and
since 2008 they have opened at least 3 stores. Genesis Luxury has launched Jimmy Choo in India. Its creative
head Deepika Gehani says that handbags was previously the point of entrance for customers who aspired to
enter the designer markets but now it has been replaced by shoes.KPMG is a leading management
consultancy of India. Its associate director, Anand Ramanathan, states that in spite of fashion trends
propelling the footwear industry it is a safer proposition compared to the apparel business.
He states that the footwear industry enjoys a significantly greater ticket size for per square area and its
exposure levels to alterations in markets are lesser as the product has a long shelf life.Liberty and Reliance
Footprint opine that casual and sports footwear are seeing the quickest growth.
However office wear brands for men like Hush Puppies have a loyal customer base and this led to Bata
opening 11 independent showrooms for the brand during late 2011.Rafique Malik, who works as the MD of
Metro Shoes that owns the Mochi brand, says that women in Bangalore prefer 3 inch heels while in Kolkata
2 inch heels rule the roost. This shows the awareness of retailers regarding preferences in individual regions.
Malik states that while Punjab primarily prefers shoes in lively colors, white shoes sell all around the year in
Tamil Nadu.

4. Growth of Indian Footwear Industry
The growth of the shoe industry in India in the recent years owes much to the tendency of
Indian customers to spend on clothes and shoes especially for special occasions. This trend
has helped the various segments like the following: Formals Sports wear Casuals Adventure
wear Home wear Beachwear Wedding wear Lounge wear Club wear It is estimated that
between 2006 and 2011 the aggregate worth of the Indian footwear industry has increased
by 200 percent to go up to almost INR 20 thousand crore. This has also led the retailers to
increase the number of their stores in an urgent manner. This is one of the few industries
where growth is the watchword and not much thought is spared for recession, which is slowly
affecting some other areas of the Indian economy.
Future of Indian Footwear Industry
Leading Indian industry body Assocham has stated that the present worth of the footwear
industry is around INR 22 thousand crore. DS Rawat, the Secretary General of Assocham, has
stated that the increasing levels of expendable income among the middle class people in
urban areas have also contributed to the present status enjoyed by the industry.
The survey has also stated lower costs of production, big market for consumption, and lot of
availability are the major distinctive aspects of the footwear market in India. It has also
revealed that several leading footwear brands are right now venturing into the tier III and II
cities, which comprises 55 percent of the footwear industry in India.

5. Footwear Market - Asia Pacific Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 – 2020
Footwear includes non-athletic and athletic footwear. Non-athletic footwear can be defined as different kinds of footwear
which can be classified into fashion footwear, dress formal and casual footwear. Athletic footwear includes all kinds of
footwear designed for physical exercises or for sports purpose. Athletic footwear includes sports (Cross Training), insert
shoes, backpacking boots for children, men and women, and hiking shoes.
Asia Pacific footwear market is anticipated to go through several changes such as new style fashion and variations in
different footwear types. Consumers mainly desire non-athletic footwear due to increasing disposable income of
consumers. Moreover, increasing varieties of products, rising population, and changing lifestyle are the drivers contributing
to the growth of the footwear market in Asia Pacific. Non-athletic footwear is estimated to have a stable growth rate during
the forecast period as it is the most commonly used footwear among users. In addition, increasing purchasing power of
population and growing fashion consciousness towards footwear products are anticipated to increase the demand for
footwear in the major countries of Asia Pacific including China, India, Japan, Australia, Singapore, Malaysia, and Thailand
among others in the forecast period.
Among different categories of footwear, non-athletic footwear is expected to have most major development over the
forecast period, as increasing rising population and changing lifestyle are anticipated to improve the non athletic footwear
market. The Asia Pacific footwear market by product type is segmented into non-athletic footwear and athletic footwear.
Non-athletic footwear includes dress footwear and casual footwear for men, women, and children such as loafers, pumps,
and boots. Athletic footwear includes footwear such as athletic, sports, and active life style footwear. It also includes
footwear such as house slippers, flip flops, and various type of formal footwear. In terms of volume, insert shoe held bigger
market share compared to hiking shoes, backpacking boots and sports (cross training). However, casual footwear held
largest market share compared to fashion footwear and dress/formal. The market size for non-athletic footwear is larger as
compared to the athletic footwear. Non-athletic footwear is anticipated to dominate the footwear market during the
forecast period from 2014 to 2020
The report also offers an understanding of volume (million units) and value (USD million) of footwear. The study also offers
forecast from 2014-2020 and highlights current and future market trends. The report also offers an understanding of brand
shares of footwear in China, India, Japan, Australia, Singapore, Malaysia, Thailand and Rest of Asia Pacific.
Asia Pacific Footwear Industry

6. List of leading shoe brands of India
Reebok
Reebok is one of the leading global brands for lifestyle and sports products. It has a
commendable tradition and is one of the most authoritative brands in this domain.
The brand is focused on creating products, which show the wish and originality
needed to constantly come up with new challenges for the established norms. Its
shoes are available in the following categories: Men’s Girls Women’s Sports Boys’
Classics
Bata
Bata India is the biggest maker and retailer of shoes in the country and
belongs to the Bata Shoe Organization. It was established during 1931 as
Bata Shoe Company Private Limited. Its Batanagar manufacturing facility is
also the first of its kind in India to have been given the ISO: 9001
certification. Its major product categories are: WomenKidsMen

7. Nike
Nike is a global footwear, accessories, apparel, services, and equipment brand that is
based at Portland, Oregon. It is the global leader in athletic apparel and footwear as well
as sports equipment. Its revenue is presently US$ 24.1 billion and it has at least 44
thousand employees around the world. Its present worth is approximately US$ 10.7
billion making it the top sports business brand in that regard. It is a Fortune 500
company as well. Nike offers shoes in the following categories: Men Men’s training
Women Women’s training Kids Golf Running Skateboarding Basketball Snowboarding
Football Surfing Soccer Tennis
Adidas
Adidas is one of the most popular shoe brands in India and its sneakers,
fashion oriented, and sports shoes are highly sought after. The company was
founded by Dassler brothers – Adi and Rudolph – who came up with the first
soccer shoes that had studs.
Its shoes are available in the following categories and more: Women
Adventure Men Outdoor Girls Sneakers/canvas Boys Sandals Casual Slippers
Sports Chappals /sandals

10. Puma
Puma is one of the world leaders when it comes to sports and lifestyle products such as
footwear, accessories, and apparels. Apart from the Puma brand, the synonymous parent
group owns Tretorn, and Cobra Golf. Its registered offices are at Herzogenaurach in
Germany. Its footwear comes in the following ranges: Men Sport Women Motorsport Lifestyle
Fila
Fila is one of the biggest brands of the world when it comes to sportswear including athletic
shoes, accessories, and clothing. The company was established during 1911 in Italy and at
present its head offices are at Seoul, South Korea. It operates in 11 countries across the world
Lotto
Lotto is one of the leading global brands in footwear. It offers a wide range of shoes comprising the
following: Laceless Shock-Off Reactive Arch Stitched Outsole Syn-Pulse Long last 40Heel Control
Dry Out Tech Side Stability Support Punto flex Foot Arch Support Reactive Insole Dual Density

11. Liberty
Liberty Shoes has been in the business for more than 5 decades and is globally known. At
present its yearly revenue is at least INR 600 crore and it is one of the leading 5 global
makers of leather footwear. It operates in 25 countries including France, Germany, and
Italy and has 150 distributors, at least 6000 multi brand showrooms, and 400 exclusive
outlets around the world. It has also received the ISO 9001:2000 official recognition. Its
shoes are available in the following ranges: Men Boys WomenGirls
Woodland
Woodland is owned by Aero Group that has been in the business of outdoor shoes since
the early 50s. The brand was introduced during 1992. At present, the brand has 350
exclusive outlets across the world and is present in at least 3000 multi brand stores in
several countries. The major product ranges of Woodland may be enumerated as
below:BootsCasualShoesTravelSandalsClimbingSlippersTrekkingMen’sHikingWomen’s
Relaxo
Relaxo started operations during 1976 and officially became a company during 1984 and went
public during 1995. The company earned in excess of INR 8700 million in 2011-12 and has a
current daily manufacturing rate of 3 lakh pieces. Its 9 manufacturing units are located in northern
India. Following are its major brands: Hawaii Sparx Casualz Flite School mate Elena