This document provides an overview of outbound sales strategies and processes. It discusses the importance of outbound reach for startups, defining leads and qualifying them, outbound sales processes involving preparation, prospecting, and follow up. It emphasizes the importance of consistent follow up, providing statistics showing that most sales are made after multiple contacts. Specific follow up strategies like the "Musketeer reach out" approach are covered. The document also addresses how to properly ask for and receive feedback to improve sales skills.

1. BY: SYED ASAD
Outbound Gospel

2. Want to buy?
It’s only $49 plus you get an autograph
from yours truly - Syed

3. BACKGROUND
Who the hell am I?

4. BACKGROUND

5. BACKGROUND
No, That’s not us rolling in the plains of
Pakistan!

6. What you will learn?
 Outbound reach out
 Outbound sales process
 Do & Don’ts of follow ups
 Musketeer rule of outbound reach
 How to ask and receive feedback

7. Outbound Sales
Why Outbound reach out is important for
startups?

8. Outbound Sales
If your product genuinely solves a
problem for someone, reaching out via
email/phone is a legitimate, ethical and
effective way to make someone aware
of your service.

9. Question Time
What is a Lead(Persona)?

10. Qualification
How to Qualify a Lead?
Budget
Authority
Need
Timing

11. Closing
Always go for the close
Do you want to buy or not?

12. Outbound lead gen sources
 Data.com
 Data Miner/Web Scraper
 Inside View
 Quora ( The new guy on the block)
 Lead 411
 And the king of em all LinkedIn

13. Outbound Sales Process
Preparation
Prospecting
Sales Process
Define Ideal Client
Searching for leads
Create a list
Send cold email – follow up
Interact with the lead
Qualify the lead
Schedule a demo
Create an Opportunity
CLOSED WON

14. Outbound Email Process
1. Cold email (first contact)
2. 1st Follow up – after 48 hours of the first email
3. 2nd Follow up – after 72 hours of the 1st follow up
4. 3rd Follow up – After 48 hours of the 2nd follow up
5. 4th Follow up – After 72 hours of the 4th email

15. Musketeer reach out
Gatekeeper Prey Deflector
Support Target Influencer

16. Musketeer Approach
Work the company not the prospect.

17. Golden Rule
Follow up like a CHAMP!
Never.Ever.Stop!

18. It is not your customer’s job to remember
you. It is your obligation and
responsibility to make sure they don’t
have a chance to forget you
- Patricia Fripp

19. Why is follow up important?
 2% sales are made on 1st contact
 3% sales are made on 2nd contact
 5% sales are made on 3rd contact
 10% sales are made on 4th contact
 80% sales are made on 5 -12 contact

20. Champs only zone!
Proper follow ups = Revenue, Referrals &
Partnerships

21. Do’s of Follow ups
• Prioritize follow ups
• Set a goal(ask yourself: are you seeking a sale
or a referral?
• Be creative and personal
• Connect online(LinkedIn, twitter)
• Be yourself(make genuine connections)

22. Don’ts of follow ups
• Fail to follow up
• Be Impersonal(A generic follow up email is
equivalent of spam!)
• Start Selling(Don’t go from hello to buy my stuff)
• Add to email list
• Use childish email addres(Hotmami24 or
bigdaddy4U went out with myspace)

23. 48% of people NEVER follow up

24. Masakra, no?

25. ONLY 12% of people Follow UP >3 Times

26. Which group are YOU In?

27. Be timely, consistent, Be You, Be
AMAZING!

28. I love Cold calling!
How many of you believe in the
effectiveness of cold calling?

29. I love Cold calling!
It’s the cold that is dead, not the calling!
You need giant cojones!

30. Sales questions for your prospects
On average it takes 8.4 tries to reach a
live person on phone.

31. My advice?

32. Don’t fuck it up!

33. How to receive feedback?
How many of you have trouble taking
feedback?

34. How to receive feedback?
And how many of you ask for feedback?

35. Want to improve in sales or in any area
of your life?

36. Ask for feedback!

37. Let’s look at an example of useful vs useless feedback.
Imagine you’ve painted a picture,
and ask someone for feedback.

38. Low-quality feedback: “This looks great, I
really like what you did there!”

39. High-quality feedback: “I really like how you
chose those bright colors, and then broke it
up with this really strong dark black. I think
the area where you could improve the most
is if you paid more attention to the way the
lines flow. Right now, there’s some
disharmony in this, and it doesn’t look like
you intended that, but that’s just a result of a
lack of attention to detail.”

40. Sales Philosophy
Wolves don’t lose sleep over the opinion
of sheep

41. Want to know the key to success in
sales?

42. Consistency
Do or do not. There is no try.

43. Stay unemotional about it. Sales is a
number’s game!

44. Don’t wish for it, Work for it!

46. Thank you for your time
Syed Asad, Head of Sales
s.asad@usabilitytools.com
+1 650 681 9613