Updated 2017 Resume

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S Y D N E Y P L A T T
Objective To become a full time SEM/ SEO Digital Marketing Manager to bolster sales
and increase customer retention while upholding meaningful long-term client
relationships.
Professional Skills  Microsoft Platforms
 Google Adwords
Certified
 Google Analytics
Certified
 Facebook PE
 Data driven optimization
 Market Research
 Client facing reporting
 Efficient account
organization
 Pipeline Marketing
 Ad copy Creation
 Email Marketing
 Content Marketing
 Bing, Instagram, Twitter,
Pinterest, social
platforms
Education Search Engine Optimization & Marketing
University of San Diego Extension Program– San Diego, CA- Completion Date: May
2017
Business Management Marketing / BMM (BS)
San Francisco State University – San Francisco, CA- Completion Date: June2015
Employment History
Digital Strategist & Marketing Consultant, San Diego, CA | Mar 2017 – Present
 In-house marketing consultant for a business consulting firm managing multiple
client advertising accounts
 Clients: Wurl, Modular, Vida Jets, Skydive San Diego, Corvel, Apple-A-Day,
Employee Loan Solutions, and more.
 Created email content, templates, forms, webinars, blog posts, ad copy, and
conducted SEO audits for Corrao Group & clients
 Mastered attribution models aligning marketing teams & sales
 Provided various go-to market strategies and best-practices for clients
 Mastered email marketing via Pardot and CRM integration with Salesforce
Media Buyer, Smashtech, San Diego, CA | Dec 2016 – Mar 2017
 Mastered Facebook advertising best practices
 Managed in-house brands geared towards customer acquisition via branding,
retargeting, and retention
 Studied intricacies of customer funnel and conversion path based on data
 Created highly targeted ads and ad copy for highly diversified audiences
 Practiced data driven ad planning, scaling, and optimizing of accounts
 Designed intelligent A/B testing campaigns to achieve desired results/information
Digital Strategist, Firefly Marketing LLC, San Diego, CA | Mar. 2016 – Nov. 2016
 Managed 11+ various clients/brands spanning 30+ countries and 200K+ monthly
spend
 Clients: Vancouver Film School, Yogaglo, Trade Ideas, First Tactical, Emerson,
Epicor, Zaplo, Gazelle, Noble Outfitters, and more.
 Created a small client’s account from scratch and tripled revenue in 3 months via
Facebook and Google expanded ads
 Became proficient at client facing reporting via pivot tables and trending charts
 Learned Google Analytics, Google Adwords, Display Advertising, Facebook Power
Editor, Facebook Ads Manager, Bing Editor

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