Swisscom social media en français

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Presentation de Patrick Moeschler, responsable Social Media du groupe Swisscom, du 28.5.13 à l'Ecole d'ingénieurs et d'architectes de Fribourg.

Business

Swisscom sur Social Media
Fribourg IT Security Day
28.5.2013
Patrick Moeschler
Responsable Social Media
Corporate Communication
Swisscom

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Classification,Firstname&surname,Organization,Filename_Version
Vue d’ensemble1

April2013
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PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAG
Swisscom Social Media Map
Social Web
Monitoring
Third Party
Swisscom.ch
Support
Community
Swisscom
Labs
Hallo
Zukunft
Blog
196’000
20’000
150’000
Views/Mt.
ICT-
Blog

5
Plusieurs Touchpoints avec notre marque
Social
Media
April2013PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAG

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Les canaux2

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Facebook
Produits, offres
Marque
Entertainment
Dialogue
Service à la clientèle
April2013PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAG

PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAG
Dialog
positif négatif
April2013
Ressources & Skills
Processus & Tools
Communication de crise

Twitter
April2013
Privatkunden Business
Porte-parole
Bluewin.ch
Labs
PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAGApril2013
HR

Youtube
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Pub TV
CEO-Interviews
Films «youtube»

Support Community
PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAGApril2013
Clients s’entraident
Traffique de google
Top User importants

Swisscom Labs
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Classification,Firstname&surname,Organization,Filename_Version
Idees
Challenges
Trials

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Classification,Firstname&surname,Organization,Filename_Version
All eyes on S4

Campagne Samsung Galaxy S4
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PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAG

April2013
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PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAG

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