This talk was held at the 13th meeting on Sept 23rd 2014 by Bruno Ungermann. Conceptual overview of Hadoop based analytics, comparison between data warehouse architecture and Big Data architecture, characteristics of „schema on read“, typical Big Data use cases like customer analytics, operational analytics and EDW optimization, short software demo

1. Datameer!
Big Data Analytics for Hadoop!
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2. Datameer’s Vision!
Make big data analytics
simple for everyone
© 2014 Datameer, Inc. All rights reserved.

3. 200 Customers/240 Deployments!
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4. Datameer Addresses All 3 Issues
Volume
Data
Size
Gartner’s definition of Big Data
Data
CBoimg pDleaxtiaty

5. The Lean Data Supply Chain!
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6. Classical Data Pipeline (structured, well known)!
© 2014 Datameer, Inc. All rights reserved.
Oracle Warehouse 70
Terabyte, 128 Cores,
25.000 Jobs PL/SQL per
day!
Informatica, Talend,
Flume, Sqoop...! Trifacta, Paxata, PIG...!
Tableau, Qlikview,
Platfora...! TDWI: 18 Monate!

7. Modern Data Pipeline!
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8. Datameer: Fastest Time to Insights!
EDW
ETL
Data Warehouse
BI
© 2014 Datameer, Inc. All rights reserved.
Time
Simplicity
Datameer
Integrate
Analyze
Visualize
Complex
1
month
12
months
18
months
Custom Big Data
Raw Data
Hadoop
Flume
Hive
Pig
Sqoop

9. End-to-End Big Data Analytics for Hadoop!
Wizard-led Data Integration
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! No ETL
! 55+ Connectors + plug-in API
! Smart Sampling
Point-and-click Analytics
! Spreadsheet UI
! 250+ pre-built functions
! Visual Data Profiling
Drag-and-Drop Visualization
! HTML5 support
! View on any device

10. Add-ons: Apps + Data Mining!
Pre-built Applications! Drag & Drop Data Mining!
© 2013 Datameer, Inc. All rights reserved.
New!!

11. Enterprise Integration
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12. Big Data Use Cases
© 2014 Datameer, Inc. All rights reserved.
Data-Driven
Products & Services
Customer
Analytics
Operational
Analytics
EDW Optimization

13. Examples of Customer ROI!
Data-Driven
Products & Services
© 2014 Datameer, Inc. All rights reserved.
Customer
Analytics
Operational
Analytics
EDW
Optimization
Increased
Customer
conversion by 3x
Developed new
premium
service offering
98% OpEx savings
$1M+ CapEx
savings
Saved $22,000 /
minute

14. Customer Analytics!
Increase Customer
Acquisition
Decrease Customer
Acquisition Cost
Increase Revenue per
Customer
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Reduce Customer Churn
Product Enhancement

15. Operational Analytics!
Industrial Monitoring &
Optimization
IT Operation Analytics
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Internet of Things
Network Planning
Supply Chain

16. Data-Driven Products & Services!
Integrated Analytics
Data ProductData Improved Service
© 2014 Datameer, Inc. All rights reserved.