India’s gaming market has shifted from coin-operated arcade games like “Tekken” in the arcade to gadgets like Nintendo, followed worldwide by PlayStation and Xbox. Online games have become an important part of the entertainment, and are becoming increasingly popular in India as the number of online gamers has increased a lot. According to the KPMG report, the number of online gamers in India increased from 250 million in 2018 to 400 million by mid-2020. The industry has grown tremendously over the past five years and is expected to triple in value. Reach $3.9 billion by 2025. More than 50% of India’s population is under 25 years old and 60% of domestic players are under 25 years old.
6. From the
EDITOR
T
he software has shown us the potential
to work in almost every sector that exists.
IT sector in recent times has gone far
ahead of what we can even imagine. Robotics
technology is in its development stage where we
can experience some prototypes in the market
which follow the basic commands. In science
fiction (SciFi) movies, we always get surprised by
the visuals they showcase their imagination. Now,
those illusionary technologies are coming into
existence. All credit goes to our researchers and
scientists who are working on such a futuristic
piece of technology that could shape our future in
a better manner.
Augmented Reality (AR) was initially developed
in the early 1990s, starting with the virtual
fixtures system developed at the US Air Force’s
Laboratory in 1992. The commercial introduction
of Augmented Reality was introduced first in the
entertainment and e-sports/e-games business.
Subsequently, AR applications have expanded
to the education, medical, and communication
industries as well. The main value of augmented
reality is ‘how the components of the digital world
are mixed with human perception in the real
7. world through the integration of immersive
sensations that act as a natural part of the
observation, rather than as a simple display of
data is.
Virtual Reality (VR) is a simulated experience
that can be almost similar to the real-world.
We have at least once tried the VR box for
cell-phone, where we are able to experience
3D visuals. Virtual reality is mainly popular in
the entertainment, medical, infrastructure,
gaming, and education sectors. Currently,
standard virtual reality systems use
either virtual reality headsets or multi-
projected environments to generate realistic
images, sounds, and other sensations that
simulate a user’s physical presence in a
virtual environment.
Augmented Reality & Virtual Reality combined
can achieve milestones if integrated
appropriately. Currently, in India, we see the
implementation of VR setup in driving schools,
military training, the construction industry,
and the medical industry. India is witnessing
several startups registering in this field as
every young entrepreneur is keen to get on
the leader board of future technology.
In our latest edition of “The 10 Best Leaders in
AR and VR Industry 2022” on the cover page,
we have Mr Yokeshwar, CEO of GOZO Virtual
Experiences. It is one of the finest companies
in India that have the vision to revolutionize
the e-gaming industry.
SwiftNLift focuses on spot-lighting firms
and startups that contribute to shaping lives
better with their intention to make our society
a better place. It was a collective effort made
by our team to bring this edition. As the
Chief Editor, I am grateful to have you as our
reader. I hope you enjoy reading this piece
of our efforts. We have other sections filled
with trusted and resourceful knowledge &
information to garner your reading habit.
Nilesh Sabe
Chief Editor
- Nilesh Sabe
8. C O N T E N T S
C O N T E N T S
Articles
22
38
AR & VR transforming the gaming industry
What is AI supremacy?
The future of education with AR & VR 30
Cover Story
10
Gozo
Virtual
Experiences
12. India’s gaming market has shifted from coin-operated
arcade games like “Tekken” in the arcade to gadgets
like Nintendo, followed worldwide by PlayStation and
Xbox. Online games have become an important part
of the entertainment, and are becoming increasingly
popular in India as the number of online gamers has
increased a lot. According to the KPMG report, the
number of online gamers in India increased from
250 million in 2018 to 400 million by mid-2020. The
industry has grown tremendously over the past five
years and is expected to triple in value. Reach
$3.9 billion by 2025. More than 50% of
India’s population is under 25 years old
and 60% of domestic players are under
25 years old.
One of the main macroeconomic factors of this
growth is the development of technological production
infrastructure. In 2016, the launch of 4G services by
employees guaranteed everyone high-speed internet
and data at a lower cost. Furthermore, demonetization
has led to the rapid development of digital payment
infrastructure. The country has seen an increase in
access to devices, including smartphones that are
cheaper and equipped with more powerful devices to
run games, giving the public access to the activity to
play well.
Sir, how did you get the idea of creating
a company that will provide virtual
experience for entertainment as well as
help improve brands?
I have always been passionate about gaming as I spent
most of my childhood playing video games so, I
always wanted my first business to be something
related to gaming. When it comes to video
games, there is always this saying that it takes
away physical activity. My vision was to change
that and mix physical activity with video
games and that was the vision behind starting
Gozo Virtual Experiences.
What were the challenges in front of
you while establishing Gozo?
AR and VR are still very new concepts and at
the time of starting it was nearly unknown
to the common public, the major
challenge for us was to make people
understand
our
Gozo Virtual
Experiences
13. technology and make them enjoy the experience.
Being a Gaming Cafe, getting a prime location plays
a vital role in the success of the business; so finding a
location that suits us was also a very big challenge for us.
What is your company’s Vision & Goals?
Gozo’s vision has always been to encourage innovation and
provide experiences to people that they would remember
for a long time. Either be it getting inside a boxing ring
and punching your heart out or getting inside a sports
car and feeling the thrill of the race. We aim to provide
experiences that many think it is not possible, they can
never experience it in their real life so we want to give
them the happiness of experiencing it through our
virtual experiences.
What have you developed to date?
We have several innovative experiences such as :
VR Car: Real-life-size car with real steering and pedals.
VR Boxing: Boxing Game where you need to punch in
order to win the game.
VR Shooting: Zombie shooting game where you face a
horde of zombies coming out and you shoot your way out of it
VR Roller Coaster: For all the thrill-seekers now they can enjoy
it whenever they want with our roller coaster experience
Horror Mystery Room: For all the horror fans out there, experience the
thrill of escaping the darkness by solving puzzles.
How are you looking forward to the e-gaming industry and
VR mixture?
It’s a very exciting time for the e-gaming industry as the advancement in
technologies has made VR and AR to be more accessible to the public. There are
openings for a lot of new innovative gaming experiences which would be more
interactive and immersive than ever before.
We saw the Future Dining Experience section on your website.
How did you think of such an amazing concept?
The idea behind the future dining experience was to improve the user engagement
while they are waiting for their order to arrive, as well as provide businesses a USP
to increase their revenue and attract more customers. With this, the businesses
can share their story uniquely and reach their customers.
14. What kind of growth potential did you see
in the AI & VR technology together?
AI and VR technology has improved a lot in recent
years and are revolutionizing almost all major
industries. Personally, I feel like the two main
industries which will have a major impact are
Education and Healthcare. With AI & VR together
education can become intuitive and accessible to
a wider range of people. In case of the healthcare
industry, AI & VR will help doctors to perform virtual
surgeries which could save lives and make a huge
impact on the world.
How will you describe your academic life?
What were your goals and ambition at
that time?
My academic life was like any other Indian kid, I’m a
huge fan of cricket as most of us are and spent most of
my school days playing cricket on the streets. I have
always been curious about technology and I used to
explore a lot during my college days and that’s the
reason I did my UG in B.Tech. I always wanted to
bring ideas to life and hence I started to learn about
Entrepreneurship and business thinking when I was
doing my college. My goal at that time was to start my
own company before turning 25 and fortunately, I was
able to do that.
Covid19 has affected many
companies around, what did you
face in that period? What kind of
solutions do you implement to
survive?
Covid19 has been a huge issue for
almost everyone and it’s the same for us.
We had to close our Cafe completely for
close to 6 months due to lockdown. We
had to take measures to cut down our
expenses and losses. We also needed
to expand our social reach and post
content on our social pages to make
people engaged with our brand and be
ready to provide new experiences to the
people once they were back.
15. How are you planning to expand your
business and technology?
We are planning to expand our business through
the franchising model and are already in talks with
a couple of interested investors. But due to covid19,
it’s been hard for everyone and hence the expansion
plan is moving more slowly than expected. With
respect to technology, we are doing our initial
research of bringing MR (Mixed reality) which
would bring the most immersive gaming experience
for people of all ages..
There are reports where it states that
Skilled individuals are the requirement of
the market. What will be your words for
the upcoming young talent in the IT field?
With Covid19 forcing us to change the way we work,
there are plenty of opportunities in the market right
now and with the right talent and knowledge, anyone
can be successful in the field. I would recommend
anyone who wants to get into the IT field, understand
how customers think and how business works
instead of focusing only on the tech. Because we need
to think about the customers and understanding
how the product we build adds value to them and
that’s very important to make an impact in the vastly
crowded industry.
Website: https://www.gozoexperiences.com/
16. G
oPhygital is a full-service Digital
Transformation company focused on
helping organizations create the right
solutions that deliver ROI in the experience
economy. They offer end-to-end solutions in
product advisory, design, and engineering.
With a collective experience of 200+ man-years
in software development, they have played an
active role in the ever-evolving world of digital
products - from app development and web
development to emerging technologies such as
AR, VR, IoT, and AI-ML to help their customers
up the ante on their digital strategies and explore
the phygital domain.
GoPhygital works with businesses across various
segments like education, healthcare, retail, lifestyle,
etc to help them enhance their product offering
and user engagement by implementing phygital
solutions incorporated with a strong element of
gamification. GoPhygital is a venture driven by
an experienced team who have cut their teeth on
design, technology, and everything around it. They
create exciting solutions that go beyond the ‘digital
only’ domain and enhance physical products with
digital engagement.
How do they work?
■ Network: Connecting and building strong
relationships with key players in the immersive
technology ecosystem.
■ Research: Understanding, analyzing, and
implementing industry-specific market trends
to maximize brand potential.
■ Collaborate: Backed by a robust design and
GOPHYGITAL Private Limited
Hitesh Jain
Hitesh Jain
CEO & Evangelist
CEO & Evangelist
Redifing technology
solutions
Industry, 2022
The Best
Leaders in
AR and VR
16 FEBRUARY 2022 SwiftNLift
17. strategy team, we get to the core of your business
objectives and create Phygital strategies that work.
Their services:
■ AR & VR: Designed and developed by GoPhygital,
the GoPhygital app brings to life static, print images
into fully interactive, 3D AR-powered solutions.
With intuitive touch-based controls, you can pinch
to zoom in or out of the model or use a swipe to
rotate the model.
Virtual reality (VR) is a computer technology that
uses virtual reality headsets or multi-projected
environments, sometimes in combination with
physical environments or props, to generate
realistic images, sounds, and other sensations that
simulate a user’s physical presence in a virtual or
imaginary environment.
■ Mobile solution: In today’s highly competitive
markets, a fresh approach to business can
differentiate your enterprise and they help you plan
those enterprise mobility initiatives to certainly
foster your business and achieve the set goals. Work
with their mobility advisory services team and
develop a sound strategy!
Their qualified and trained team of UX and UI
specialists is adept at understanding the concept and
requirement of the client, thus providing creative
designs to best realize the potential of the app. At
this juncture, their able graphic designers design
every aspect of the app’s UI to make sure that it is
tailor-made and manages to interest, amaze and
provide the users an intuitive design.
■ Web: With an established track record and a
well-documented integration process that unifies
the best of agile project management to complex
mission-critical integration flawlessly, with minimal
interruption for the end-users.
There is a growing market for these immersive techs,
and with the promise of VR & AR applications,
businesses should leverage these tools as it will not only
help them save time and money but also bring about a
transformation in approaching ideas/experiences that
could disrupt the current business landscape.
Website- https://gophygital.io/home
17
FEBRUARY 2022 SwiftNLift
18. D
hya innovation is formed upon providing
a technological solution for the B2B
sector specializing in extended reality as
a core product. Dhya Innovations uses advanced
technologies to provide innovative solutions
for your business enhancement. Virtual Reality
(VR) is the use of computer technology to create
a simulated environment. Unlike traditional user
interfaces, VR places the user inside an experience.
Instead of viewing a screen in front of them,
users are immersed and able to interact with 3D
worlds. By simulating as many senses as possible,
such as vision, hearing, touch, even smell, the
computer is transformed into a gatekeeper to this
artificial world. The only limits to near-real VR
experiences are the availability of content and cheap
computing power.
Virtual Reality’s most immediately recognizable
component is the head-mounted display (HMD).
Human beings are visual creatures, and display
technology is often the single biggest difference
between immersive Virtual Reality systems and
traditional user interfaces. For instance, CAVE
automatic virtual environments actively display
virtual content onto room-sized screens. While
they are fun for people in universities and big labs,
consumer and industrial wearables are the wild west.
Augmented reality (AR) is one of the biggest
technology trends right now, and it’s only going
to get bigger as AR-ready smartphones and other
devices become more accessible around the world.
AR let us see the real-life environment right in front
of us—trees swaying in the park, dogs chasing balls,
kids playing soccer—with a digital augmentation
overlaid on it. For example, a pterodactyl might be
seen landing in the trees, the dogs could be mingling
with their cartoon counterparts, and the kids could
be seen kicking past an alien spacecraft on their way
to score a goal.
Extended reality (XR) is a term referring to all real-
and-virtual combined environments and human-
machine interactions generated by computer
technology and wearables, where the ‘X’ represents
a variable for any current or future spatial
computing technologies.
Industry, 2022
The Best
Leaders in
AR and VR
Dharshan Kumar
Dharshan Kumar
Promoter
Promoter
Dhya Innovations Pvt Ltd
Providing innovative solutions for
B2B sector in extended reality
18 FEBRUARY 2022 SwiftNLift
19. Why choose them?
■ Unique User Experience: With its unique high
graphic quality and user-friendly interfaces, Dhya
Innovation provides the best user experience for
mobile and web applications.
■ Great Functionality: Experience the quality of
their product is useful, practical, and right for the
purpose for which it was made.
■ Control Comes Naturally: Enabling
brands to deliver more value to their
audiences and create much more
impactful interactions.
Their solutions:
■
Menu card with 3D
visualization of products:
Dhya Innovations uses
augmented reality to
fundamentally change the
way customers order food
in restaurants by providing 3D
visualization of food dishes.
■ Progressive Web App
Development: In today’s digital
era, smartphones and tablets are
playing a pivotal role, and the mobile-friendly
nature of applications has become a mandatory
criterion. They have skillful expertise in creating
mobile-enabled progressive web applications
following Google’s progressiveness guideline.
■ Web & Mobile Application Development:
Get state-of-the-art web and mobile app
development services personalized per your
business requirements.
■ UX Design: Design thinking methodology has
proven the best tool for their web application
development firm. From prototypes to logos, they
design web apps that are easy to use and pleasing to
interact with.
■ Online Service Platforms: Their experience and
competence in various online services enable
them to deliver online service platforms that
incorporate optimal functionality, responsive
UIs, and maximum performance which includes
e-commerce applications, booking applications,
payment systems, online consultation
platforms, social events discovery, management
applications, etc.
■ Industry-specific web applications: They deliver
custom web applications for specific industry
verticals such as legal, retail, pharma, cards and
payments, human resources, travel, e-learning,
financial services, etc. They are tailor-made
to suit your specific business needs. Their
experience in these industries makes
them capable to provide unique
solutions that solve industry-
specific problems.
Dhya innovation strives for
efficiency in custom web
applications by subjecting
them to accepted design
standards and testing. The agile practices
followed by them ensure that the projects are
delivered within the stipulated time and budget.
Website- https://dhya.in/index.php
19
FEBRUARY 2022 SwiftNLift
20. A
espaes is a full-service visual studio
offering concept to state-of-the-art,
postproduction support to create
immersive audiovisual content. Appreciated by
President of India with a National Film Award,
Content streaming association with Netflix
barging into the world of 3D Hologram, Virtual
Reality and Augmented Reality, serving 50 plus
eminent corporate brands, 8 Metro cities in
India and 3 continents, Aespaes Lab Pvt Ltd is
a leading audio-visual content production house
offering Live action, Animation, Virtual Reality,
and 3D hologram support, to create engaging
cinematic stories.
Their creative directors and producers have
received accolades from National & International
film festivals like Sundance film festival, Busan
film festival for their work. Their executive
producer has extensive experience working in
Anurag Kashyap Films Private Limited. He along
with the team of line producers, assures 24 X 7
production support to audiovisual productions
pan India. Their business head, along with the
team of marketing executives aptly lays down
the promotional, marketing, and distribution
strategy for audio-visual products.
Their Setup:
They understand their client’s need to ensure
data security. They make sure that the highest
levels of content security standards are followed
Aespaces Lab Pvt Ltd
Abhiram Joshi
Abhiram Joshi
Creative Producer
Creative Producer
Offering a range of
innovative media
solutions in the field of
3D & Virtual Reality
Industry, 2022
The Best
Leaders in
AR and VR
20 FEBRUARY 2022 SwiftNLift
21. each time. Aespaes Lab Pvt Ltd 3000 sq. ft. The
facility is equipped with a secure workstation, CCTV
surveillance systems, and ultramodern technology
for the effective and efficient delivery of work.
■ Password Protected Company Network
■ Personal Electronic devices prohibited work areas
■ Licences Software
■ High Configured Workstations
■ Human Excess Control
■ Dedicated Server
■ 24×7 CCTV Surveillance
■ Latest Antivirus and firewall Protection
Their services:
■ Corporate Experiential Media: Aespaes Lab
offers a wide range of innovative and interactive
experiential media solutions in the field of 3D
hologram and virtual reality. These services find
applications in various sectors like education,
manufacturing, retail, real-estate, entertainment,
event management, etc.,
■ EducationalExperientialMedia:Thenewdecade
demands imaginative, curious, and inventive
minds to confront and explore global markets. The
overrated old methods of succeeding in studies
like mugging up, rote learning isn’t enough.
Aespaes lab is revolutionizing conventional
methods of learning through 3D holograms and
Virtual reality.
■ Animation: Aespaes specializes in Industry
centric animated business communication,
business-to-business communications, marketing
& corporate image programming, and television
infomercials. They also hold expertise in web
animated content creation. Fiction & non-fiction
programming, for television, web & theatre
screens have been catered by them, each with the
precise understanding of the medium of screening
and medium of expression.
■ Audio Visuals: Their Storytellers have created
Audio-visual content for an extraordinarily
diverse clientele, including major corporations,
Television Channels, non-profit organizations,
universities, advertising and public relations
agencies, and many others. From Inception
to post-production and distribution, they
evolve unique ideas to deliver your key
messages effectively.
■ VFX: They are partnering with leading VFX
studios to provide VFX services to storytellers
all over the world. The breath-taking visuals are
what they care about! They assure you that their
magical tools and skills will dazzle your audiences.
With their 40 plus people strong team in India,
they provide their global clients with a partner
who understands the complexities and creative
challenges of modern-day VFX.
3D Holographic Projection technology is a very
intriguing form of advertising which is unique and
one of a kind. It is one of the finest technological
innovations in holograms. High definition, 3D
holographic projection & three-dimensional life-
size illusions all are brought together to bring your
brand alive. This illusion can be either of a person or
product, which can be enabled to move and interact
with the audience. This technology can be used to
craft real-time projections for live presentations, live
stage performances, and teleconferences that are
conducted across the globe.
Website- https://aespaes.com/
21
FEBRUARY 2022 SwiftNLift
22. I
n the modern age, everything is evolving, so
it’s no surprise that AR and VR technologies
are developing rapidly. The people who have
contributed to the sector’s growth are smartphone
and laptop users who play games. This popularity of
gaming has made a notable contribution to boosting
the AR and VR gaming experiences. Technology has
had a notable influence on the gaming business. AR
has impacted the technological world in marketing,
e-commerce, education, automotive, healthcare,
retail, and defense. The targeted value by 2023 is about
385 billion dollars, but the market will have exceeded
it. Some examples of AR include Layar, google sky
map, SpotCrime, and PokemonGo. VR has become
a trending topic in gaming and ultimate market
interests. It has some pros, such as absorbing users in
real-time games and stunning virtual objects.
How AR and VR have brought about revolutionary
changes in the gaming domain:
■ The Revival of 3D: The concept of 3D movies is not
lost in the world. Add to it the immersive nature
that Augmented Reality and Virtual Reality bring
to the table, 3D programs are more appealing to
the consumers.
When this concept is applied to the Gaming industry,
it creates extraordinary experiences for Gamers. 3D
effects give a life-like appearance to in-game characters
AR & VR transforming the
gaming industry
22 FEBRUARY 2022 SwiftNLift
23. and give users a thrilling experience. The appearance
and graphics are the backbones of Games and AR/VR
enhances its levels.
■ Captive Experience: A captive experience does
not allow users to differentiate between real and
virtual environments. This plays a crucial role,
especially in the success of a Game application in
today’s era. Virtual Reality simulations depict real
environments and allow users to emulate Game
Avatars in real-time.
For instance, in the popular Game Warzone, players
wear a headset that virtually places them inside the
game, and they are an avatar of their character. As they
move along, the avatar moves with them, and they can
visualize everything that this character encounters in
the Game. Thus, a captive experience is created.
■ Real-Time Interaction: Augmented Reality allows
users to interact with objects in real-time. In AR
Games, real-time augments will appear on a player’s
screen which he/she can interact with while enjoying
the experience.
An ideal example for this would be the game Jurassic
World where a forest-like environment appears in 3D
on the user’s device and objects like in-game dinosaurs,
falling tree branches, etc. make the environment
immersive for the user.
■ Integration with the Fitness Domain: AR/VR
Game experiences can also turn into a workout if
the desired game involves a lot of physical activity.
Not only does this kind of experience give users a
fun experience but it allows them to maintain their
fitness while they do so.
With this major integration, gone are the days when
video games would make you lazy. Several gaming
manufacturers are looking at this and collaborating
with leading fitness brands to deliver high-performance
games-cum-work out programs.
■ Change of Perspective: Augmented Reality and
Virtual Reality have been one of the major reasons
for the evolution of the gaming industry. These
technologies add an enhanced form of digital
representation to Game Applications making them
more attractive and engaging for the users.
The creative designs of these techs are known to possess
more potential than any other tech. What they also
bring to the table is a fresh perspective on how the best
Video Games are perceived. With advanced gaming
consoles and game stations playing their part, Gaming
experiences are much more fun-filled than usual.
Game changer transformation in India
According to the latest report of Google-KPMG, the
online gaming industry in India is considered to display
the growth of $1 billion in 2021 which currently means
$360 million. This denotes that a growth rate of 20%
would easily be achieved with the support of online
gamers’ communities that are expected to contribute
approximately 310 million in 2021.
Entrepreneurs are looking forth for experts who could
discover technology that is going to be a game-changer
in the coming years. One of the reputed companies
“WATTY” is on the way to taking AR gaming to the
next level. This company has introduced a dedicated
app named “WATTY REMOTE” that has brought users
from across the world to one platform where the digital
layer is created over the real-life canvas.
Conclusion
I hope now we all know how AR and VR have brought
a revolution in the world and especially in the gaming
sector. These technologies help to create a realistic
image along with sound and other sensations, to
offer an imaginary setting that stimulates a gamer’s
physical presence in the environment. Users are going
to discover a complete virtual world replacing the real
which would be controlled by their body movement.
Thus, it proves that it is a remarkable beginning of AR
and VR technology. Gamers have a lot more to see with
the advent of time.
- Amrin
23
FEBRUARY 2022 SwiftNLift
24. S
PECULAR GRAPHICS is an architectural
visualization and 3D modeling and rendering
design service. The studio, founded in February
2007, Specular Graphics is a full-service practice that
is making waves with its modern and progressive
technical capabilities and high-quality output design
philosophies. They wish to take this opportunity to
introduce Specular Graphics as a leading organization
in the space of 3D Architectural Visualization Solutions
with about 10 plus years of experience!
Specular Graphics Pvt Limited is one of the leading
organizations in the space of Virtual Reality/AR/3D
Animation services and Scale Models. They at
specular graphics Pvt ltd, as a team working with
high skills, to improve our quality of work. As a team,
they have plenty of experience in the domestic and
international markets.
Their services:
■ Virtual Reality & Augmented Reality: Connecting
Immersive experience with digital future. Virtual
Reality and Augmented Reality devices of the future
will provide personalized, accessible, and well-
designed, immersive experiences. As these elements
take hold, a platform shift is imminent.
■ Flythrough and Walkthrough Architecture
Animations: They are in the rendering service for
over a decade, and they give realistic renderings,
with very cost-effective to meet client requirements.
They create your Imagination into a 3D Realistic
walkthrough for your infrastructure animations. You
plan they create your imaginations into animations.
They have completed hundreds of projects on time
and within budget.
■ Engineering Animation: They transform your
two-dimensional ideas into three-dimensional
stories. Our team has huge experience in creating 3D
Models or Animation in Engineering Sector.
■ Physical Scale Models: They shape your ideas
into physical scale models. Their expert team
has vast experience in creating large, medium,
small-scale models.
■ Product Design/Animation: Product design
animation is a great way to showcase your product
to prospective clients. Their team of experts designs
Industry, 2022
The Best
Leaders in
AR and VR
Mallikarjuna Sandur Anandkumar
Mallikarjuna Sandur Anandkumar
Director
Director
Specular Graphics Pvt Ltd
24 FEBRUARY 2022 SwiftNLift
Creating immersive experince for virtual reality
25. accurately as per the actuals.
■ Character Animations: Do Characters play a role?
Imagine a Popeye Character? Character animations
always bring life to the character on the screen.
They have a team of professionals who have similar
strategies to meet high-quality output animations.
■ Scientific Process Animations: They create
Beautiful and accurate 3D scientific animation and
visual effects for science documentaries, process
animations, science education
■ Panoramas, 2D & 3D Isometric Views: Look
all-around that’s what it feels like in 360 degrees.
360-degree videos are a great and easily accessible
way for a user to look around sequence/location.
Why Choose them?
Why choose renderings and walkthrough? Many
architectural rendering firms are not formally trained in
architecture,manycomefromthebackgroundofgraphic
design and production. Specular Graphics, however, are
not only trained at elite 3d schools and firms, but they
also progressively improve the knowledge by sharing,
studying, and practically applying, as a team they have
developed a strong sense of how to design with their
renderings. They solve many technical problems during
their rendering process. In addition, they have a strong
arsenal of the most advanced techniques and programs
that they use custom to the type of project you would
like to have.
They deliver exceptional visual communication and
service that increases their client’s value, deliver
extraordinary visual content and communication that
sets Specular Graphics apart from the rest and enhances
our value to the customer, establish the SpecularCG
signature as a benchmark, and standard in the world
of global visual communications. They’re fully focused,
dedicated, and enthusiastic in their work ethic and
creative art.
Website- http://www.specularcg.com/index.htmls
25
FEBRUARY 2022 SwiftNLift
26. K
lip VR experiences are dedicated
to bringing an experience that is
unforgettable and develops the art of
imagination in a learner. Klip VR is India’s
premier fully Integrated Virtual Reality learning
system, that compliments and empowers the
existing educational practices. They are a team of
dynamic and passionate thinkers who celebrate
challenges, ideate solutions, and believe in
creating immersive experiences that change the
way people see the world.
Klip VR Virtual Experiences allow you to
go beyond the physical boundaries of the
classrooms - be it walking on the moon, diving
to the depth of the ocean, or taking a journey
inside the human body, which otherwise are
practically impossible for students, thereby
amplifying the knowledge and understanding
of the world around them with a core focus in
building curiosity, fact retention, visual learning,
making learners future-ready. Their quality VR
content is based on the principle of advanced
technology in development and providing the
world’s best immersive VR experience.
Klip VR has been designed for educators and
learners to provide an immersive VR experience
to invoke a sense of curiosity and help them
understand concepts in real-time through virtual
learning. Acting as an aid to the curriculum, our
young learners can explore, develop and grow in
ways they could never imagine before.
Chandrayaan VR allows learners to be a part of
the Indian Space Mission and experience several
Klip VR
Rishi Ahuja
Rishi Ahuja
Founder
Founder
Empowering the
existing educationsal
system with virtual
reality learning system
Industry, 2022
The Best
Leaders in
AR and VR
26 FEBRUARY 2022 SwiftNLift
27. events that aid the scientific learning of the subject.
With accurate recreation of the Lunar mission, the
students are teleported to explore a virtual world,
enabling them to:
■ Become an Indian Space Scientist: To experience
and become a part of the entire mission, get the
first-hand feel of various scientific aspects such
as the launch site, the assembly lab, the control
room, etc.
■ Launch the Chandrayaan: The learner is also able
to launch GSLV MK III from the launchpad and
experience multiple stages of the Chandrayaan
journey including the landing of Chandrayaan 3
on the moon, which is expected in 2021.
■ Conduct Lunar Surface Experiments: By
driving Pragyan Rover and collecting multiple
scientific samples and learning about lunar
surface topography.
At Klip VR, they aim to ignite the imagination of
every young learner via immersive exploratory
experiences. Virtual Reality isn’t just an immersive
tool when teaching, it also opens the doors for
integration in a classroom like it has never been seen
before,capableoftransportingstudentstoexperience
firsthand topics that are being studied while having
a digital world with endless possibilities at the palm
of their hands. Klip VR’s mission is to bring the best
learning technologies for every child in every school
to shape the future of tomorrow.
Website- https://klipvr.com/index.html
27
FEBRUARY 2022 SwiftNLift
28. A
t Augrade they work to rethink tomorrow
and improve the way we live, every day. They
want to change the way people experience
& interact with technology, to make personal
computing - wearable, so no matter where you are
you can do anything. So, the design, development,
market & distribution of Wearable AR/VR devices &
empower you to Re-think Tomorrow. They do that by
either blending your digital & physical worlds or by
taking you in an immersive environment so you can
do more & with less. They are always on the lookout
for talented people who want to help, empower and
entertain consumers with their skills and knowledge.
It’s 2021 and we are still in our 2D screens. They
want to improve our life by changing the way we
experience & interact with technology and make Life
Easier, Better & more Entertaining, where you get a
personalized experience like never.
They stand for:
■ Innovation & Differentiation: Everyone is
unique, and we all want a better and easier life.
They believe in creating the most innovative
products & services to help, entertain & empower
you and that can’t be done with “me-too” products.
■ Convenience & Personalisation: They are here to
make your physical life more convenient and your
digital life more personalized, like never. Don’t
just see, experience the future, first-hand. After
all, wouldn’t it be better if we could get everything
quick and personalized to our liking?
■ Privacy & Security: Privacy to our life and data
is our right and they make sure to protect yours
Industry, 2022
The Best
Leaders in
AR and VR
Keshav Sharma
Keshav Sharma
Co-Founder & CEO
Co-Founder & CEO
Augrade
28 FEBRUARY 2022 SwiftNLift
Building AR & VR devices powered by AI
29. whilst giving you the personalized experience, like
no one else.
They believe technology should act as an extension,
to humans. So that technology fades into the
background enabling them to achieve far more
than possible by eliminating current technological
& innovative barriers. This, in turn, would in how
we live our daily life with convenience,
Personalisation & style.
They are here to help make your life easier by
changing the way you experience & interact with
technology, to help you do a lot more with a lot
less. To make technology seamlessly integrate into
our lives, so they can do anything, anywhere &
anytime so you can reach their true potential whilst
ensuring their commitment towards sustainable and
environmentally friendly technology.
By changing the way experience and
interact with technology, they plan
to revolutionize your lifestyle. Their
augmented reality glass and virtual
reality headsets are designed to
augment human intelligence so
that people can realize their full
potential and do anything they
want, anytime & anywhere.
Website-
https://www.augrade.
com/index.php
29
FEBRUARY 2022 SwiftNLift
30. H
igher education across the institutions in India
is set to reach an interesting inflection point.
The use of digital technology in learning and
teaching processes is already becoming commonplace.
Now, the forces of Augmented Reality (AR) and Virtual
Reality (VR) are pushing higher education into the
experiential realm.
Statistics from a National Survey are showing that 90% of
educators agree that VR technology is quite an effective
way of providing differentiated and personalized learning
experiences for students. One of the main struggle’s
teachers faces is capturing and maintaining students’
attention, and VR and AR are not only enabling teachers
to capture kid’s attention, but also to teach in a more
exciting, productive way that at the same time eases the
explanation process and is more fun for the kids.
In classrooms that have implemented VR and AR as part
of their education, there is increased interest. Studies
confirm that students—97% of them—actually voted that
they would attend a class/course with VR. Considering
the current situation with COVID-19 where kids need
to learn from home, as well as the inevitable need of
reforming the school system, many see AI, AR, and VR
as the future of education.
Education is expected to be the 4th largest sector that
will invest in VR investment. Many studies including this
one done by Statista are predicting that by 2025, VR in
education is to be a $700 million industry.
The future of education with
AR & VR
30 FEBRUARY 2022 SwiftNLift
31. Use of AR/VR in Higher Education
The real purpose of AR/VR in higher education is
to promote student engagement and nurture better
understanding. By making learning immersive and
experiential through VR headsets, teachers can
explain complex concepts to students in a controlled
environment.
Fields where AR/VR are being used:
■ Sciences: Educational institutions are harnessing the
visual and sensory power of VR to teach students
subjects such as human and animal anatomy,
molecular biology, chemistry, and atomic physics.
Astronaut and pilot training makes extensive use of
the extended reality technology.
• Humanities: Virtual tours to historical monuments
and archaeological sites in far-off places are enriching
the learning experience of history, archaeology, and
political science students. Furthermore, students
of arts get first-hand experiences of the world’s top
museums and the artworks housed therein through
VR.
• Business Studies: Different business and economic
models can be better explained to students using AR/
VR. In business education, the real buying-selling,
the in-store experiences, production line, supply
chain, etc. could be made visibly understandable and
experiential with the use of AR/VR. The technology
comes in very handy in making students corporate-
ready.
• Architecture & Engineering: The most widespread
use of AR/VR is witnessed in the fields of architecture
and engineering. Using VR technology, the designers
are not just better implementing their vision by
creating to-scale 3-D models, they are pushing the
boundaries of physics and mechanics by creating the
most imaginative and innovative designs.
• Communication Skills: Across the disciplines,
VR tech is being used by students to enhance their
communication skills, particularly public speaking
abilities. There are VR e-learning virtual speech
courses that allow students to choose the size of the
crowd being addressed and then practice public
speaking and presentation skills.
Advantages of AR/VR in Higher Education
• AR/VR makes learning immersive and experiential
• It leads to enhanced memory retention among
students
• It is particularly of great aid to students with learning
difficulties
• It dissects and simplifies complex topics and concepts
for better understanding
• It promotes self-learning and self-sufficiency among
students
• It is a great training tool and instills confidence in
learners
• It makes remote learning engaging and interesting
Conclusion
Across the institutions of higher education, there has
been an uptick in the deployment of AR/VR for enhanced
learning. Schools and colleges are creating infrastructure
and committing resources to integrate their curricula
with these technologies. AR/VR technology is not
inexpensive and requires special alignment between the
tech and the curricula to deliver desired learning results.
This may deter some institutions to incorporate AR/VR
in their education delivery systems.
Greaterawarenessneedstobecreatedthroughworkshops
and tutorials to convince educators that the benefits of
AR/VR far outweigh the costs. The technology can be
showcased to the community on campus through special
events involving AR/VR. Moreover, with time, as the
economies of scale come into play, the cost of AR/VR
will get streamlined and new technologies will further
increase the lure of making learning a real-life experience
for students.
- Amrin
31
FEBRUARY 2022 SwiftNLift
32. I
n Volga Infosys, they work together on beneficial
ideas. They create unity in employees at the
workplacewithcollaborationandsynchronization.
This gives the effective best result rather than the
efforts of the individual one. With a teamwork
environment, we select the best in the future for their
business. They are executives, they enhance their
ability regularly to provide the best quality to their
customers. To make their future better, they do work
with full determination. For this, they require skillful
people for AR/VR innovation. It’s their responsibility.
Their key feature is communication which will help
them to make a bright future in the business world.
With communication VR innovators,3D artists, and
also business persons share their thoughts and new
ideas, and common challenges with each other and
find the best solutions. This improves their hard work.
So, they communicate, prove commitments, and
accept the challenges of business.
To fulfill their desires and accomplish their goal,
they are always searching out the understandable
best ways for VR/AR development. Those are
working in a virtual environment for many years.
They believe in that expertise because they know the
challenges and can find the solutions. Be confident
and hold the opportunity - as they know you and
them, both want changes.
Service they provide:
VR Development
The Volga -virtual reality company offers extensive
Volga Infosys Pvt Ltd
Daizy Rani
Daizy Rani
Director
Director
Transforming your
thoughts into reality
with leading edge
solutions of the future
Industry, 2022
The Best
Leaders in
AR and VR
32 FEBRUARY 2022 SwiftNLift
33. services at all platforms for enterprises and startups. With
extensive expertise in blending high potential verticals.
They create unique virtual reality technology that brings
the right solution for your modern business. They guide
their clients from the early stage of their business.
■ Research (Statistical Research): Some tools display
2D graphics on an ordinary monitor screen. But
virtual reality offers the capability to display 3D
statistical graphics. With the virtual reality research
in statistical, they believe in alternate display methods
in a virtual environment.
■ Consulting and Strategy: For the best implementation
of virtual reality (VR) in your business, they should
be aware of the current situation of the market. So
that you will become the best VR developer. For VR
development course and marketing experience they
are responsible, that they will know about the current
technologies running in the business market
■ Training: Virtual reality (VR) is very closest to the real
world. It generates a 3D environment that gives real-
life experience to the employees. With virtual reality,
they create circumstances of high risk which they often
observe in real life so that people will come out of their
fear of risks of real-life problems and be able to solve
high-risk problems in the future.
■ RescueMission:Virtualreality(VR)providesexcellent
training to their trainees in various sectors where
human beings feel the risk of life. Like the defense
sector, fire extinguishers, and many more. With VR
technology they offer a real environment of risk for
practice. which helps to overcome the fear of real-life
problems and they will be able to find the solution to
real-life challenges
Augmented and virtual reality will raise the level of your
business with immersive and interactive experiences.
It will offer a 3D environment at the workplace, which
reduces business-related risks. It provides many solutions
for business-related problems.
Their team members are well expert in their fields,
they have good understanding skills of their mutual
expectations. They participate in creative planning with
their latest technical equipment to handle the customer’s
project. They are here to improve their corporational work
and also provide the best solutions to their customers and
partners related to real-life problems through innovative
technology. They will become the leading company.
Website- http://volgainfosys.com/
33
FEBRUARY 2022 SwiftNLift
34. F
ounded in 2020, Mystical Productions Pvt
Ltd is a new, but one of the fastest-growing
software companies in India. They have a team
of passionate innovators, designers, and developers
that are fueling their rapid growth and helping
them in creating the best digital products for their
customers. Their team specializes in developing
cutting-edge digital products across the globe. With
experts who have been working in different domains
such as web designing, Android, iOS applications,
game design, and animation for over 10 years
now, they have already completed many successful
projects which include VR/AR games, Augmented
Reality apps, and traditional video games for various
platforms including PC/Console and Mobile phones
(Android & iOS).
Their services:
■ Virtual Reality: When it comes to VR, they deliver
top-notch solutions with cutting-edge VR tech,
intuitive designs, and high performance.
■ Game Development: Give your users a
comprehensive, highly interactive gaming
experience with the latest tools in the market
like Unity3D.
■ Digital Marketing: Enhance your digital presence
on social media and search results to get more
customers and amplify demands.
■ Augmented Reality: Showcase the value of your
products and services with an amazing virtual
experience, impress your clients and increase
engagement using AR.
■ Web Development: Get extensively researched
website and web app development services using
the latest technologies like MEAN, MERN, Laravel,
BootStrap, and much more.
■ Android Development: They develop mobile
applications which can increase customer
engagement and generate maximum ROI with
maximum lead conversions.
Industry, 2022
The Best
Leaders in
AR and VR
Madhur Jain
Madhur Jain
Co-Founder
Co-Founder
Mystical Productions Pvt Ltd
34 FEBRUARY 2022 SwiftNLift
A team of passionate members engage to deliver
unparalleled experiences
35. Why choose them?
At Mystical Productions, they are keen to work with
new-age technology to serve their customers with the
latest tech stack. They focus on each client individually
and make sure they stick with them for the long run.
This is what makes them one of the top Software
Development Companies in Ghaziabad.
Their team goes beyond limits to cater to creative
services like AR/VR. They put the latest creatives,
designs, and animations according to the
product requirements
■ Their Expert Team
■ Creative approach
■ On-time delivery
■ 100 % transparency
Their mission is to maintain a constant learn and
build approach. This will lead them to serve better
and progress faster as the industry moves forward.
As they say, the power brands to build big, they
strengthen themselves in a well-cultivated manner
to serve better. This helps them sustain relationships
with their esteemed clients both before and after
fulfilling their requirements.
Their vision is to make new heights in the field
of AR VR development, app development, web
development, and all their services. They know the
path is a little topsy turvy, but they strive to stay long
in the market. They are ready to upgrade themselves
with the latest tech stack to serve their clients with
current market standards.
Website-
https://mysticalproductions.co.in/index.html
35
FEBRUARY 2022 SwiftNLift
36. H
ASPL offers services to various sectors
be it small or large. Their solutions are
affordable, easy to deploy solutions use the
best analytic systems designed for IT automation
that need actionable metrics. HASPL has a wide
knowledge in providing automation and warehouse
solutions and undertakes turnkey projects in parcel
Sortation and robotic automation solutions for
automobiles, E-Commerce, and logistics industries.
Their continuous learning and industry experience
with strong technical expertise has perfected various
Industrial design and manufacturing practices and
deliveries for their clients year after year.
HASPL delivers high-quality services and
reliable solutions. Various customized inspection
systems such as vision-based inspection, light-
based inspection, barcode reading, and RFID are
also undertaken. HASPL is set to revolutionize
the mission to provide ‘tomorrow’s technology
today. They have also pioneered a variety
of unique warehouse automation solutions
for warehousing and logistics, E-commerce,
shipment, and Courier Industries. These include
solutions to ensure the correct dispatch from a
warehouse, parcel sorters, mail Sorters, bar code
or RFID based asset and Inventory tracking
solutions and to maximize the production and
quality deliverables of our customers.
Their in-house software development department
ensures that any integration needed with the
organization’s IT infrastructures such as ERP
systems or WMS systems is done completely with
their systems. Their R&D center designs build
Hesperus Automation
Systems Pvt Ltd
PS Anil Kumar
PS Anil Kumar
CEO
CEO
Breaking the
technological
boundaries with an
innovative team
Industry, 2022
The Best
Leaders in
AR and VR
36 FEBRUARY 2022 SwiftNLift
37. programs for using multiple algorithms to incorporate
in robotic applications aiming at increased production
efficiency and to reduce human errors.
Their services:
They offer services to various sectors be it small or
large. Their solutions are affordable, easy to deploy, an
analytic system designed for IT automation that needs
actionable metrics.
■ SoftwareDevelopment:Theyaimtoproducesoftware
that meets and exceeds customer expectations at
global standards, reaching customers on time and
cost-effective.
■ Engineering & IT Trainings: They provide
programming and Engineering software training in
specialized fields for industry-specific requirements.
■ Robotics & Automation: Their R&D center designs,
builds programs for using multiple algorithms
to incorporate in robotic applications aiming at
increased production efficiency and to reduce
human errors.
■ Packaged Solutions: Prebuilt standard off-the-shelf
Packaged Software solutions that can be custom-built
and tailored to suit every customer’s requirement.
■ Engineering Services (Design / Analysis): They
provide Engineering Design and Analysis for each
component according to basic physical principles
and analyze by investigating the problem and
its requirements.
■ Warehouse & Logistics Solutions: they integrate
their software with IT integrated devices and services.
Also, automate machinery to improve the efficiency
of warehouse and logistics operations.
HASPL provides superior liveness (spoof) detection.
Its surface/subsurface capability can discriminate
between real fingers and simulated fingerprint ridges.
This makes the technology less susceptible to a wide
range of well-known counterfeit attacks. Multispectral
imaging can also quickly detect a fake by characterizing
the subsurface data against the known characteristics of
the human skin.
Their AI and ML services help organizations to
develop custom solutions based on proprietary or
open-source algorithms/frameworks that process
data and run sophisticated algorithms on cloud and
edge. This ensures faster decision-making, increased
productivity, business process automation, and faster
anomaly detection for businesses.
Website- http://hesperusinfo.com/
37
FEBRUARY 2022 SwiftNLift
38. Introduction
Artificial Intelligence or we can say AI, has been a key
ingredient for many technological advancements.
We barely see any industry or sector that has not
implemented AI systems to boost their field’s
performance. The engineers are extensively working
on artificial intelligence to improve its performance
level. If we scroll down some top websites, we can
have pop-up messages from chatbots. Those chatbots
send a auto-generated message when you visit for the
first time on that websites. That is a small piece of AI.
Before drilling deep into this AI supremacy topic,
we must have at least some knowledge on geopolitics
that is triggering it. Electricity was the revolutionary
elementofhumanlifethatgavewingstodevelopment.
Now, we have AI in place that holds the power of
revolution. However, this revolutionary development
has some dark sides too.
We will be having a discussion on AI & its efficiency
to solve human and human-generated problems
in this article, taking into consideration its
political angles.
Who’s in the race?
Atthecurrentpoint,theworld’stwobiggesteconomies
are betting on AI technology that could lead them
ahead in the digital world. The USA & China have
a strong presence in the technology market even
though, in terms of research & development,
other countries are leading like Japan, Germany,
and Taiwan.
China has shown its aggression in border areas with
its border-sharing countries, including India, South
Korea, Taiwan & even Russia. And even it had played
the debt card to seal the land of Africa and some
European continents. No surprises here, why China
is aggressive in developing its AI technology.
According to reports, China has set a target to become
an AI leader by 2030. The orders from the Chinese
government are loud & clear to prioritize artificial
intelligence and make it happen till the deadline
set by them.
The USA, the current leader in AI technology, fears
China’s development in the AI industry as it could
not benefit the west and its agendas at large. The USA
Why AI supremacy?
38 FEBRUARY 2022 SwiftNLift
39. has been developing technologies for decades and
took the privilege of having the most developed tech
in hand.
Who is gaining?
AI was under development for multiple reasons.
Human development was not at the priority. If
it was, then we might not have witnessed some
technological threats that we are about to witness in a
short period. India has witnessed China’s aggression,
and even African nations got the idea of the China &
AI expansion plan.
China has a clear vision to gain the top position by
replacing the USA as the strongest economic power
in the world. And will do anything that could help
them reach their specified target. AI development
is even utilised by powerful nations to dominate
the developing & emerging economies. Developing
economies are getting the least amount of benefit
from it.
Final thoughts
Technological advancements are necessary for
human growth. AI has already shown its ability in the
education, manufacturing, and healthcare sectors.
AI supremacy with an aggressive mind-set has no
positive future for the world.
India, the largest exporter of software, could be the
next competitor in this race that has the potential to
make a strong presence in the AI industry. Healthy
competition always strives for the best out of it. The
current trade war between the USA & China has not
been beneficial for any economy in the world at large.
It has created some opportunities. However, that will
not even last for a long time.
Political leaders must understand the situation and
start working on technological advancements that
will protect them from consequences that are on the
verge to happen. As cyber-warfare is in the hands of
technology dominant nations, like the USA & China
no one has the security to trust on the tech part
completely.
- Parag Ahire
39
FEBRUARY 2022 SwiftNLift
41. ORDERTRACKING
ORDERTRACKING
We, at PayInc are a team of passionate
professionals with the common drive
of encouraging and promoting
entrepreneurship! With our 14+ years of
combined experience in the Software
Industry, backed by technical expertise,
we bring the best to the table in the
shortest possible time with minimal
investment.