Developing a Web-Based business
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This is a basic introduction to selling things online.
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Developing a Web-Based business
- 1. Developing a Web-Based Business Joseph Maxwell Presented by SCORE KC
- 2. understand how to launch a store.
- 3. understand the costs of money and time.
- 4. understand the successes and pitfalls.
- 5. 1. Foundations 2. Research 3. How to get started 4. eCommerce elements 5. Product readiness 6. Getting the word out 7. Maintaining and improving
- 7. Are you able to make the investment for this venture?
- 8. “Build it and they will come!”
- 9. Are you willing to persevere even on the days you feel like giving up?
- 10. Are you willing to do the work of an expert?
- 11. My Story:
- 12. Study guides Practice Tests Courses
- 13. Business types:
- 14. Brick and Mortar only Brick and Mortar + Internet Presence Brick and Mortar + eCommerce Presence eCommerce only
- 16. Service (or a course) Selling your own creations Reselling (you fulfill) Reselling (others fulfill)
- 19. #2: Research.
- 20. What are you looking to get out of your investment?
- 21. Do people want what you have to offer?
- 22. How are you different?
- 24. Maxwell Watch Company, Inc.
- 26. .com .net .digital: swiftotter.digital .ca: communi.ca .beauty: kansascity.beauty .fish: morecatches.fish
- 29. Project: First take on your domain name.
- 31. Where are you going to sell?
- 32. Seller Marketplace (on someone else’s website)
- 33. Software as a Service (on your own website, but on a common platform)
- 34. Hosted (your own website, your own server)
- 35. Costs
- 36. Hosting / monthly licensing Website development? Backups Advertising
- 38. Products
- 39. Basic Product
- 42. Category
- 43. Shopping Cart
- 44. Payments
- 45. Shipping
- 46. Returns
- 47. Reviews
- 56. What will you name it?
- 57. How will you describe it?
- 59. How much will you sell it for?
- 60. How will you picture it?
- 64. Where will you lead your customer?
- 66. Build trust.
- 67. Social proof.
- 68. Decent design.
- 71. Good photos.
- 77. Project: Picture one product. Write 4 bullet points about it.
- 78. #5: Getting the word out
- 79. Give something away for free (in exchange for their email)
- 80. Post to a relevant community. Google / Facebook ads.
- 81. Use product descriptions + unique meta descriptions.
- 82. This apple grinder by GrinderPro is the best apple grinder you will find. It grinds all types of apples, including Fuji apples, Gala apples and Grannysmith apples. If you need an apple grinder to grind apples, look no further than this apple grinder.
- 83. This apple grinder by GrinderPro is a combination of quality and value. It will process over 30lbs of apples an hour yielding delicious apple juice, cider or apple sauce. Add this grinder to your kitchen today!
- 84. Get links. Build helpful content. Social media. Email.
- 85. #6: Maintaining and Improving
- 86. Keep your customers happy.
- 87. Excellent customer service. Be transparent. Get good reviews.
- 90. Google Analytics
- 91. Google Optimize
- 92. FullStory
- 93. Keep building + improving.
- 94. SCORE Mentoring Small Business Administration Digital Sandbox and other incubators KC Source Link
- 95. Mozcon Kansas City Digital Summit ResellerFam
- 96. Start with Why (Simon Synek) Lean Startup (Eric Ries) Business Model Generation (Alexander Osterwalder) Value Proposition Design: How to Create Products and Services Customers Want (Alexander Osterwalder) Differentiate or Die (Jack Trout) Getting Things Done (David Allen)