1. CHALLENGE: to be a creative
laboratory
Linas Čereška
Director of BIOK laboratorija

2. 2
Unqualified activity, of whatever kind, leads at
last to bankruptcy
Johann Wolfgang von Goethe

3. 3
VISION
to be a creative laboratory
PRINCIPLE OF ACTIVITY
to take what is best in the nature and apply that
for human beauty

4. IMPOSSIBLE IS NOTHING
(Adidas, 2007)
BIOK laboratorija was established in 1991

5. IMPOSSIBLE IS NOTHING
(Adidas, 2007)
*- accounting policy changed slightly in 2011

6. AMBITION TO DO MORE, NICER
AND BETTER
Our new “resident” 

7. 7
WE TRY HARDER
(Avis, 1962)

8. 8
WE TRY HARDER
(Avis, 1962)
YES, our manufacturing capacity
might be smaller,
BUT we are more flexible.

9. 9
WE TRY HARDER
(Avis, 1962)
YES, our laboratories might be smaller and
less modern,
BUT we create purposefully.

10. 10
WE TRY HARDER
(Avis, 1962)
YES, our creams are not advertised by
celebrities,
BUT our products represent their selves
well.

11. 11
WE TRY HARDER
(Avis, 1962)
YES, maybe our marketing budgets are
smaller and our products are rarely seen in
TV screens,
BUT we are original.

12. THOUSANDS OF POSSIBILITIES.
GET YOURS.
(Best Buy)
TRADITIONAL VIEWPOINT INNOVATIVE VIEWPOINT
Competing in the existing market Creating a new market space
Introducing natural products into the
market
Win over the competitor Make competition irrelevant
Lithuanian origin – an exceptional
feature, not accessible to all the
competitors
BIOK laboratorija

13. 13
TO DISTROY THE MYTH

14. 14
ANALYZE EVERY DETAIL

15. THOUSANDS OF POSSIBILITIES.
GET YOURS.
(Best Buy)
TRADITIONAL VIEWPOINT INNOVATIVE VIEWPOINT
Use the existing demand Create and control new demand
Expansion into the ecologic
toothpaste market
Reach balance between price and
quality
Break the compromise between
price and quality
Quality cosmetics  expensive
cosmetics
BIOK laboratorija

16. 16
THINK DIFFERENT
(Apple, 1990)
‘Nobody does it this way’ Look for inspiration
 follow the original examples of
success
STEREOTYPES HOW TO FIGHT THEM? BIOK laboratorija
‘It is good the way it already is’ Evoke the need for change  inter-departmental exchange

17. 17
THINK DIFFERENT
(Apple, 1990)
Black whitening toothpaste
with black charcoal and Teavigo™

18. 18
THINK DIFFERENT
(Apple, 1990)
‘We have already tried this and it
didn’t work’
Remove the fear of making mistakes
 we consider the unsuccessful
tests or projects as lessons
‘It’s impossible’
Ideas go first, materializing them is
another step
 the ‘Strong Mind’ theory
STEREOTYPES HOW TO FIGHT THEM? BIOK laboratorija

19. 19
JUST DO IT
(Nike, 1988)
No 1. The leader is always right.
No 2. If the leader is not right, see rule No 1.
If Toshiba employees would have
followed such rules, it is possible we
would not have such thing as laptops
yet.
LEADERS, consider the alternative
costs,
i.e. how many profitable ideas you
have already missed and how many
can be missed in future.

20. 20
FLYING – NO FALLING vs.
NO FLYING – FALLING
Where to put the ‘NO’?
1) Lithuanian companies have (un) sufficient funds
2) Lithuanian companies have (not) enough specialists
3) Big, innovative markets are (not) unreachable to Lithuanian
companies
4) Lithuanian companies have (not) enough of ideas
5) Innovation is (not) the privilege of universities, science centers or
high-tech companies only

21. THANK YOU FOR YOUR
ATTENTION.
Linas Čereška
Director of BIOK laboratorija