Biomimicry a successful business strategy by learning from nature
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Biomimicry a successful business strategy by learning from nature
- 1. Biomimicry A succesfull business strategy by learning from nature Vilnius – 25th. April 2013
- 2. Vilnius How to become succesfull in the circular economy through cooperation and inspiration by nature Geanne van Arkel Sustainable Development
- 4. Introduction Inventor of the Heuga carpet tile • Turnover $ 1 billion • 3500 employees • Nasdac
- 5. Vision ‘…, showing it’s possible to create a better world, being restorative by the power of our influence…’ Ray Anderson Founder Interface
- 7. System thinking 1. Eliminate waste 2. Benign emission 3. Renewable energy 4. Closing the loop 5. Efficient transport 6. Sentizing stakeholders 7. Redesign commerce
- 8. Insert image here A company is part of the ecosystem on spaceship earth The circular economy
- 9. Sustainability in the core of your business strategy
- 10. Our results towards Mission Zero (December 2011) • 88% reduction in waste sent to landfill since 1996 per unit of production • Water intake in manufacturing is down 84% since 1996 per unit of production • Total energy use down by 47% since 1996 per unit of production • Non-renewable energy is down by 64% since 1996 per unit of production • Absolute reduction of Interface GHG emissions by 32% from baseline • 31% of global energy is from renewable sources • 44% of total raw materials are recycled or bio-based materials • 99% of the products sold in Europe were manufactured in Europe Wast costs down with 41% per unit
- 11. Mission Zero - Does it pay? Old sustainability 1. Efficiency The classic question 2. Reputation Most admired companies 4. Innovation Expanding to adjacent markets. Services instead of products 5. The future New Business Models Competitive advantage. A closed loop system 3. People Would you like to work for a carpet company? New sustainability
- 13. Insert background Image here Ultrasonic Cutting – radically reduces window waste
- 14. Window waste with die cutting Window waste with ultrasonic cutting You can start within your company…
- 15. A paradigm shift OLD • Corporate sustainability • The Beauty contest • Awards, labels, csr reports, certifications • Zero company impacts NEW • Product sustainability • Embedded • LCA performance • kg CO2 / m2 • Zero product life cycle impacts RADICAL • Systems sustainability • Services redesign • Close loop systems, radical materials • Zeroing others by cannibalising
- 16. Insert background Image here Embedding sustainability – zeroing your product
- 17. Life Cycle Analysis – sustainability starts with data
- 18. First step to zero our product impacts
- 19. Insert background Image here How does nature design floors?
- 20. Sustainable innovation What can we do to zero out the impact of yarn? Reduce the amount of yarn used Use more recycled yarn in the composition Invent a new yarn
- 21. More with less – 50% less yarn
- 22. Insert background Image here 100% recycled yarn = zero virgin
- 23. 350g yarn 100% recycled Biosfera Micro
- 24. Reducing the impact of your product is one thing…
- 25. Look further Zeroing out glue!
- 26. Insert image here Zeroing out the walls! More with less
- 27. New Business Models Creating an inspiring interior and a better indoor airclimate Evergreen Lease Tile Exchange ReEntry guarantee Tile Care
- 29. Insert background Image here ReEntry carpet take back programme
- 30. Insert background Image here Breakthrough innovation
- 31. Creating closed loops - ReEntry 2.0 recycling process Separates yarn and backing for use as raw materials in new products
- 32. Insert background Image here Sustainability NetWorks - solving both environmental and social issues
- 33. NetWorks project with NGOs Establishing community based supply chain for discarded fishing nets Partnership with Zoological Society London and Project Seahorse Foundation, Philippines Open loops - Redesigning the supply chain
- 34. Insert background Image here Sustainability Sustainability New type of yarns
- 35. Achieves similar performance Castor bean plants thrive on land unsuitable for other uses Help stabilise the soil and fight erosion Don’t compete with food crops Inclusive: socio-economic benefits
- 36. Insert background Image here Sustainability Biobased nylon from the castorbean: Fotosfera
- 37. Marketing claims
- 38. Environmental Product Declarations Looking at the full life cycle, listing the used materials and comparable, objective information on environmental impact, verified by independent third party, European standard for the construction industry (EN15804)
- 40. The magic metric enables legislation • What is the biggest issue? • Energy at use = gCO2/km (becomes the magic metric) • European-wide goals for the industry on gCO2/km • Mandatory displaying of the metric on advertising • Company car tax: more tax if more gCO2/km • Road tax: more tax if more gCO2/km • City incentives: Low gCO2/km have exemptions e.g. parking, congestion charge
- 41. Lifecycle thinking brings alignment What you tell to your suppliers is the same that what you tell to your customers. What your designers focus on is the same your sales force talk about. What you report to stakeholders is the same that what your marketing claims. Its all base on just the facts from lifecycle analysis
- 42. Insert background Image here Embedding sustainability in your organization
- 43. FastForward to 2020 programme Give sustainability status Make it relevant to the individual Match individual passions with company goals Celebrate successes and allow for failure Engaging employees - appeal to a higher ground
- 44. Open innovation
- 45. It’s not a marathon anymore, it’s a relay
- 46. Everyone can make a difference
- 47. Think modular! Geanne van Arkel Sustainable Development geanne.van.arkel@interface.com www.interface.com @GeanneVanArkel @interface_NL
- 48. Give sustainability status Ambassadors Thank you so much You ambassadors are the heart of Mission Zero. You keep reminding us how important sustainability is for Interface. Some of you have implemented successful projects. Some of you are great speakers and take our message to our customers. Never give up. We need more of you. Thank you so much. Steve Martin FastForward to 2020 programme Mark Haverlach Michael Chauliac Monika Classen Harald Göge Christian Greverath Majken Bülow Marina Garcia Fernando Gabirondo Eddie Bingham Denys Mettais-Cartier Bruno Sevin Catherine Fontaine Laurent Zylberstein Laure Rondeau Karen Hall Alexandra Gelfmann Yves Plat Brian Bennett Barry Townsend Barry Higgins Louise Monk Karen Burt Louise Swift Andy Au Simon Carlton Lindsey Parnell Mike Leney Nigel Stansfield Julie Carson Jane Duffell Julien Fanton Luuk de Jong David Bullock Kathryn Hunter Mark Headley Mariam Turner Paul Dean Alan Hemmings James Martin Steve Martin Willemien van den Oever Michael Mousley Filippo Saba Mark Reumel Eddy Werker Steven van Roessel Piet Looijen Jantine Kraal Mark Sparvell Richard ter Steege Jan Peter van Deutekom Dale Stoutt Jan Baan Roderick Conijn Paul Bruinenberg Aad Ramondt Peter Vogel Angela Langeslag Benno Roelofsen Bert van Mourik Nico de Wijk Eveline van de Pol Ploeg Johan Wever Mark Wilson Dirk Boll Sanne Kiel Mariela Gauto Ruth Wilson Emanuela Bandi Ana Seixas Ramon Arratia Laura Cremer Lisa Morton Liddle Veronica Kingsley Steve Radcliffe Andrew Major Steve Hamilton Iain Hampson Chris Sykes Geanne Van Arkel Gloria Kuit John Haenen Jos Franken Evert De Kruijf Michel Van Der Goten Emma Waine Rob Heeres Anna Soboleva Bianca Hendriksen David Handscomb Thomas Wiedel Helmich Jousma Lars Andersson Michel Teuwen Agustin Lucardi Michele Lacovitti Boris Berp Lynne Gawthorpe
- 49. Lessons learned 1. organise transparancy 2. focus on expanding towards related markets 3. embrace succesful failure 4. look at what nature would do 5. be open to external input 6. share innovation 7. offer changes to intrapreneurs 8. create new partnerships
- 50. For Interface sustainability will remain the journey of a lifetime. Mission Zero helped us to create a culture that integrates the principles of sustainability into working lives… …and creating new models for businesses. Can purpose change the world?