Presentation on Royal Enflied .

1. Management on amazon
Date : 01/03/2023
Day : Monday
Presented by :
Swati sahu
Presented to :
Surbhi jodha mam

3. Introduction
 Amazon is founded by Jeff Bezos from his garage in Bellevue , Washington , on July
5 1994 .
 Number of employees work in amazon 15,44,000 (September 2022), US 9,50,000 in
June 2021.
 Amazon is a world wide online retailer company .
 It started as an online bookstore .

5. Headquarters
 Crystal City , Arlington , Virginia.
 Seattle , Washington .

6. Amazon logo
The amazon logo was created to represent the message that it
sell everything from A to Z (the arrow connects the two letters)
and also represent the smile that costumer would experience by
shopping on the Amazon.com web site (the arrow becomes a
smile).

11. Company overview
 Amazon.com ,Inc. (NASDAQ:AMZN) is an American-based multinational electronic
commerce company .
 Headquartered-Seattle , Washington.
 America’s largest online retailer.
 Jeff Bezos founded Amazon.com ,Inc. in 1994 and lunched it online In1995. It
started as an online bookstore.
 With 2.5 million titles , it became the “Earth’s Biggest Bookstore”.

13. Vision & Mission Statement
 Vision -
 “To be earth’s most customer centric company; to build a place where people can
to find and discover anything they might want to buy online.”
 Mission -
 “To leverage technology and the expertise of invaluable employees and to provide
customer with the best shopping experience on the internet.”

14. What Amazon look to achieve in India ?
 Customer satisfaction in India .
 Looking for a long term business .
 Considers new markets where the company could enter or addition products that
could be developed .

15. Innovation
 Only pricing cannot be taken as a differentiating factor , innovation also needed .
The company should create a total buying experience that has been missing in the
Indian context. Promotion should be done through push and pull strategies
which will include offers and advertising .

16. Three pillars of amazon :
1. seller .
2 . Customer .
3 . Developers .

17. amazon.com
(market
place)

18. amazon.prime

19. amazon.webservices

20. culture
1. Writing culture
How Amazon holds meetings is different from what you’ll see at other companies.
Unlike other companies, opinions and ideas involved in making business decisions are
documented. The size of these documents is usually about six pages. These documents
drive a lot of clarity when resourceful information is to be discussed.
Employees at the meeting sit for at least 30 minutes to read these documents and
then discuss. During this discussion, points are drawn out from each page and
evaluated properly before moving on to the next. This way, employees with
contributions and questions don’t have to wait till the end of the discussion – when
they might have forgotten what they had to say.
This culture frowns against the use of PowerPoint, as it ruins the flow and clarity of
meetings. They also prefer having employees spend more time on strengthening their
claims than throwing up designs and styles that add no value to the meeting.

21. 2.Staying agile
Amazon uses its two pizza rule to stimulate agility in its corporate culture. This rule
stipulates that each team must be small enough to be fed with two pizzas. This notion
came to play during the formation of its technical teams, as they needed to maintain
easy communication to prevent information loss .
However, this logic is now applied across all departments in Amazon to increase
productivity. Team members feel a lot more significant and accountable in smaller
teams than with larger teams that are difficult to manage . able to move quick and
easily

22. 3. Tenants and decision making :
Amazon uses tenets to encourage individual decision-making in teams. These tenets
act as principles that guide the decision-making process when each team member is
faced with challenges. Each team gets a list of 5 tenets and has its charter explain how
the tenets should impact their ideas and approach to certain tasks .
Tenets help team members make trade-offs – choosing what matters most. So when
they get to a point where there’s a clash in value, these tenets help them decide which
they should reach for. The purpose of these tenets is to skip the long chains of seeking
permission from employees at the managerial level.

23. 4.Push to innovation :
Employees at Amazon are prompted to think outside the box. They are pushed to
providing answers and not letting issues hang around. Employees are encouraged to
come up with new ideas and solutions that put a problem to a conclusion.

24. 5. Startup culture :
Amazon maintains the energy that most startups have. The drive and constant pursuit
for excellence. Most organizations that have attained the level of success that Amazon
is on, slowly begin to withdraw and let things play out without putting in much effort
as they did at the beginning. The employees still work as hard as they were when
Amazon was still trying to build a brand. The consistency at Amazon is a work culture
to embrace.

25. 6. Customer centricity :
At Amazon, the satisfaction of customers is made a priority. The company hires talents
that monitor the trend and desires of customers as they change over time. The change
in customer demand is duly addressed, helping them gain the trust and loyalty of their
customers.

26. timeline
1995 : Bookstore 2001 : 1st profit 5million$ 2011 : Released kindle fire
1997 : selling shares 2006 : launched amazon fresh 2014 : introduced
in seattle amazon echo
2000: new logo to showcase
competitive advantages 2007 : launched amazon
web services
1999: introduced electronics 2005: introduced 2013: announced prime air
and toys amazon prime drone delivery services

27. conclusion
 One of the world wide services provider .
 Worlds favorite online retailer shopping app .