Marketing for Fintech Startups
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Why Marketing is a Good Fit for Startups and How to Go About Marketing Fintech Startups
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Marketing for Fintech Startups
- 2. pu Traditional Marketing Vs. Inbound Marketing Content Marketing Lead Nurturing Marketing Automation PR Social Media Integrated Campaigns Traditional PUSH Marketing Inbound PULL Marketing Low Customer Engagement, High Costs, Difficult to Measure Higher Customer Engagement, Lower Costs, Easy to Measure www.ideaswalla.com swati@ideaswalla.com
- 3. Why is Marketing a Good Fit for Startups? “As a startup it’s tempting to say, I’m just going to build a great product, why should I waste my time and resources on marketing?” But...... www.ideaswalla.com swati@ideaswalla.com
- 4. Why is Marketing a Good Fit for Startups? 1. Ideas need momentum – Marketing today is much more complicated than even five years ago and startups need a strategy to spread their story 2. Marketing offers the best ROI – Every dollar invested in marketing has a triple return: a)market validation/critical early feedback b)actual customers & distribution paths c)pipeline for potential partners/employees 3. Startups need customers fast –Without marketing, startups can’t acquire clients at a rate fast enough to grow into a mature company 4. Small budgets don’t equal lack of options –Invest wisely in marketing activities to suit your budget 5. The time to build an audience is now – Always be marketing. Establishing a strong brand is the best investment a startup can make. 30% of startups fail because their management was not experienced enough to handle finances, marketing and hiring (Source: Entrepreneurial Insights) www.ideaswalla.com swati@ideaswalla.com
- 5. Consider the Following • Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads (Salesforce Marketing Automation Stats) • Adopting an inbound marketing strategy doubles the avg. website conversion rate from 6% to 12% (sproutcontent.com) • Companies who have prioritized blogging are 13x more likely to enjoy positive ROI (HubSpot State of Inbound, 2015) • Brands that create 15 blog posts per month average 1,200 new leads per month (State Of Inbound 2015) • 70% of customers prefer getting to know a company via articles rather than ads (sproutcontent.com) • Content marketing generates 3x as many leads as traditional outbound marketing, but costs 62% less (Demand Metric) • 27,000,000 pieces of content are shared daily (AOL & Nielsen Study) www.ideaswalla.com swati@ideaswalla.com
- 7. Fintech Startup Stages – Need for Marketing Seed Funding Angel Investors Series A Series B D-I-Y approach to marketing based on skillsets of founders Skills & expertise of experienced marketing professionals required to go-to-market at scale. Ideaswalla is a good fit for fintech startups at this stage who have acquired some funding and clients. VC funding in fintech investment globally grew to over $13.8 billion in 2015. India’s fintech investment grew from $247 million in 2014 to over $1.5 billion in 2015. (KPMG) www.ideaswalla.com swati@ideaswalla.com
- 10. Ideaswalla - How We’re Different • Experience in Financial Services – Asset Management/Fintech/Bank/Insurance • Startups Experience – Marketing Strategy, Content Creation, Email Marketing, Marketing Automation, Communications etc. • Proven Results – Delivered 20x qualified leads through marketing campaigns, managed NASDAQ bell-ringing event, got prime-time exclusive coverage of NASDAQ Times Square tower & secured national & international PR coverage • Bring best-in-class marketing processes from my experience working in USA, Europe, and Asia-Pacific regions • Flexible engagement models to choose from www.ideaswalla.com swati@ideaswalla.com