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1LITE Games GmbH www.lite-games.com
Sven Jürgens
Marketing Manager
A Framework for implementing a Gamification Strategy
int...
2LITE Games GmbH www.lite-games.com
Overview
•  My thesis
•  E-Learning
•  Integrated Gamification
•  Why Gamification and E...
3LITE Games GmbH www.lite-games.com
My thesis
‚Gamification for E-Learning & advanced training.‘
•  16 Mindmaps
•  20 inter...
4LITE Games GmbH www.lite-games.com
E-Learning
‚Learning with technology.‘
•  Mobile & dynamic
•  Interactive & digital
• ...
5LITE Games GmbH www.lite-games.com
Integrated Gamification
‚Integrated Gamification is the user-centered-design process of ...
6LITE Games GmbH www.lite-games.com
Why Gamification and E-Learning fits together
‚Using your E-Learning System should be fu...
7LITE Games GmbH www.lite-games.com
The Millennials and what they are looking for
‚Millennials are known as today´s high-m...
8LITE Games GmbH www.lite-games.com
Why intrinsic motivation is better
‚A design that focuses on intrinsic motivation is v...
9LITE Games GmbH www.lite-games.com
Requirements for a working strategy
‚Every change process starts with information.‘
• ...
10LITE Games GmbH www.lite-games.com
Framework - EPIC
‚This is an EPIC Framework.‘
Evaluation Planning Implementation Cont...
11LITE Games GmbH www.lite-games.com
Framework - Evaluation
‚You have to analyse the status quo – that´s critical to the s...
12LITE Games GmbH www.lite-games.com
Framework - Planning
‚At this stage you should combine corporate goals with user goal...
13LITE Games GmbH www.lite-games.com
Framework - Implementation
‚Gamification should be an iterative design process.‘
•  Yo...
14LITE Games GmbH www.lite-games.com
Framework - Controlling
‚Did you finally reach your goals?‘
•  Improve the system
•  T...
15LITE Games GmbH www.lite-games.com
Pros and cons of gamified learning systems
‚Well, it depends.‘
•  Pro:
–  Increase int...
16LITE Games GmbH www.lite-games.com
Summary
‚Analyzing the status quo is the basis for your success.‘
•  Ask why, what, w...
17LITE Games GmbH www.lite-games.com
Sven Jürgens
Marketing Manager
THANK YOU!
Contact:
sven.juergens@lite-games.com
www.l...
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Sven Juergens - Gamification World Congress 2015 - A Framework for implementing a Gamification Strategy into your Enterprise Learning Environment

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How the EPIC framework can help you to achieve predefined goals within a gamified learning environment.

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Sven Juergens - Gamification World Congress 2015 - A Framework for implementing a Gamification Strategy into your Enterprise Learning Environment

  1. 1. 1LITE Games GmbH www.lite-games.com Sven Jürgens Marketing Manager A Framework for implementing a Gamification Strategy into your Enterprise Learning Environment www.lite-games.com
  2. 2. 2LITE Games GmbH www.lite-games.com Overview •  My thesis •  E-Learning •  Integrated Gamification •  Why Gamification and E-Learning fits together •  The Millennials and what they are looking for •  Why intrinsic motivation is better •  Requirements for a working strategy •  This Framework will be EPIC •  Pros and cons of gamified learning systems •  Summary
  3. 3. 3LITE Games GmbH www.lite-games.com My thesis ‚Gamification for E-Learning & advanced training.‘ •  16 Mindmaps •  20 interviews •  260 pages •  1215 items
  4. 4. 4LITE Games GmbH www.lite-games.com E-Learning ‚Learning with technology.‘ •  Mobile & dynamic •  Interactive & digital •  Instant feedback •  Learning nuggets •  Microlearning Breuer 2010, 18
  5. 5. 5LITE Games GmbH www.lite-games.com Integrated Gamification ‚Integrated Gamification is the user-centered-design process of Game- Thinking to achieve predefined goals within non-game-contexts.‘ Sven Jürgens, 2015 •  Holistic approach of implementation (contentual, temporal, formal) •  Create a best-case solution for all employees •  Strategic thinking •  Games are ...? What was that again?
  6. 6. 6LITE Games GmbH www.lite-games.com Why Gamification and E-Learning fits together ‚Using your E-Learning System should be fun.‘ •  Instant feedback through digital infrastructure •  Great content – videos, texts, sounds, graphics •  Easy to use •  Data collection •  Attract younger people
  7. 7. 7LITE Games GmbH www.lite-games.com The Millennials and what they are looking for ‚Millennials are known as today´s high-maintenance employees.‘ •  Increasing demand for high-quality software & User Experience •  High affinity for online services •  Want to identify themselves with the work •  Less patiently and claim instant feedback •  Want free development of personality
  8. 8. 8LITE Games GmbH www.lite-games.com Why intrinsic motivation is better ‚A design that focuses on intrinsic motivation is vital to learning success.‘ •  Better longterm results •  Provide a ‚path to mastery‘ •  Freedom of choice •  Is this lesson relevant for me and my work? •  Collaboration vs. competition Own figure
  9. 9. 9LITE Games GmbH www.lite-games.com Requirements for a working strategy ‚Every change process starts with information.‘ •  Talk to the people •  Corporate culture •  Focus on long-term results •  Is your company innovative and flexible? •  Enough resources available? (Time, Money, Technology)
  10. 10. 10LITE Games GmbH www.lite-games.com Framework - EPIC ‚This is an EPIC Framework.‘ Evaluation Planning Implementation Controlling
  11. 11. 11LITE Games GmbH www.lite-games.com Framework - Evaluation ‚You have to analyse the status quo – that´s critical to the success of your Gamification Strategy.‘ •  Define your goals and your target audience! •  Can you measure your KPIs? •  Make or buy? •  What about your digital infrastructure? Can you give instant feedback? •  Do you need Gamification anyway? Evaluation
  12. 12. 12LITE Games GmbH www.lite-games.com Framework - Planning ‚At this stage you should combine corporate goals with user goals.‘ •  Find some useful ideas to achieve predefined goals •  Be creative and surprise the user •  How does your learning-path look like? •  Create flow within your quests and challenges •  Is this activity fun? Planning
  13. 13. 13LITE Games GmbH www.lite-games.com Framework - Implementation ‚Gamification should be an iterative design process.‘ •  You will probably fail •  Test in small groups •  Is your system working? You need feedback, too •  Rapid prototyping •  Start again Implementation
  14. 14. 14LITE Games GmbH www.lite-games.com Framework - Controlling ‚Did you finally reach your goals?‘ •  Improve the system •  The right challenges for the right employees? •  Stable player journey? •  Did you reach your KPIs? •  User observation Controlling
  15. 15. 15LITE Games GmbH www.lite-games.com Pros and cons of gamified learning systems ‚Well, it depends.‘ •  Pro: –  Increase intrinsic motivation (Competence, Autonomy & Relatedness) –  Data & measurement –  Interactivity & feedback •  Con: –  Missing know-how (User-insights, Games, Gamification) –  Time-consuming & expensive –  Data security & laws
  16. 16. 16LITE Games GmbH www.lite-games.com Summary ‚Analyzing the status quo is the basis for your success.‘ •  Ask why, what, who, how, when •  Design for intrinsic motivation (Competence, Autonomy & Relatedness) •  Do you have the right resources (Time, Money, Technology)? •  Provide instant feedback, relevant infos and fun Evaluation Planning Implementation Controlling
  17. 17. 17LITE Games GmbH www.lite-games.com Sven Jürgens Marketing Manager THANK YOU! Contact: sven.juergens@lite-games.com www.linkedin.com/in/svenjuergens www.twitter.com/sven_juergens www.lite-games.com

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