Mobile & Social are a natural fit together, but there are many mistakes you should avoid when you engage in Facebook marketing - especially when it is shown on a mobile phone. Learn about the mistakes you should avoid when marketing and engaging your audience on Facebook mobile and other mobile social networks.
9. Don’t Be Too Invasive
• Phones are the most
personal device
• Know more than you
show
• Capitalize on your
audience intelligence
with tact and diplomacy
15. Other Core Concepts
• All Social Apps that Show Web Links BECOME
Mobile Browsers when Links are Clicked
• Social Communication Moves Between Web
and Apps Often
• Most Users Don’t Know the Difference
Between Mobile Web and Mobile Apps or
Between Ads, Promoted Posts & Regular Posts
• Mobile Habits Vary from Person to Person
• Lack of Planning & Testing for Mobile Social is
the Biggest Problem
21. (Mobile site on a desktop = bad user experience)
Twitter Link
Clicked from
Desktop….goes
to the m.DOT
site
Not Sharing the Canonical Link
22. Missing Landing Page Functionality
The
JavaScript
that controls
these
buttons does
not work in
the Facebook
App. Clicking
on the Ad
gets you to a
tool that is
broken.
31. Mobile Redirection Misses FB
Browser
There is a
mobile page,
but this is not
it. The
redirection is
not catching
Facebook as
a mobile
browser.
32. Mobile Redirection Misses FB
Browser
This is the mobile page on
m.nylabone.com. It has user-
agent detection and redirection
that should be updated.
33.
34. Missing Landing Pages/Meaningless
Redirects DUDE!!!DUDE!!!
Where isWhere is
Crash ‘nCrash ‘n
Burn !?!?!?Burn !?!?!?
!!
I wantedI wanted
to play ato play a
FreeFree
DestructioDestructio
n Game!n Game!
&*^&%&*^&%
%#@!#@)*!%#@!#@)*!
~&&^$@##~&&^$@##
$$^$$^
DUDE!!!DUDE!!!
Where isWhere is
Crash ‘nCrash ‘n
Burn !?!?!?Burn !?!?!?
!!
I wantedI wanted
to play ato play a
FreeFree
DestructioDestructio
n Game!n Game!
&*^&%&*^&%
%#@!#@)*!%#@!#@)*!
~&&^$@##~&&^$@##
$$^$$^
39. Key Takeaways
• Test Interaction with Devices
– On Phones
– On Tablets
– iOS & Android
– Landscape & Portrait
– Completing the Call to Action
AND………
40.
41. Key Takeaways
• Test Interaction with Devices
– On Phones
– On Tablets
– iOS & Android
– Landscape & Portrait
– Completing the Call to Action
• Check Redirects/Responsive Design
• Check Content
– Make Buttons Big Enough
– Make Landing Pages Super Fast
– Have a Meaningful Call to Action
– All the Functionality is Working
42. Cindy Krum
CEO & Founder,
MobileMoxie
cindy@mobilemoxie.com
2 Months Free MobileMoxie
Tools with This Promo Code:
ZENITH2014
www.mobilemoxie.com/register
For More Info:
Only for m.sites
Shared from mobile but clicked from desktop…..
Either always share desktop links, if UA redirection is only one way, or create 2 way redirection
Ads, promoted posts and sponsored stories are eligible to show up in News Feed on both desktop and mobile. If you would like more control over ad placement, use Power Editor.
Apps can also be promoted and targeted by device.
If your FB ad is successful, people will use the FB browser like a mobile browser. Problem is, no matter how many pages deep they are in their engagement with your brand, if they hit the back button, they are back to FB. Over ride this with your own back button – big on the page so they see it. Especially important for shopping portals where there is a lot of looking at end-level then going back to search results
FB does not have the Text only button like Safari and not everyone knows how to open a link in Safari.
