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Being different a game from generating product ideas
1.
Being Different A game!
2.
Youngme Moon
3.
3 positioning techniques
4.
Reverse positioning
5.
Remove "scared" things
6.
KDowell - http://commons.wikimedia.org/wiki/File:In_and_Out_Burger.JPG
7.
Stealth positioning
8.
Position as anything
but what it is
9.
http://commons.wikimedia.org/wiki/File:Macmini.jpg
10.
Breakaway positioning
11.
Put it in
a new category
12.
http://commons.wikimedia.org/wiki/File:Dralion-Vienna.jpg
13.
The game
14.
Your Product?
15.
Three groups
16.
10 minutes
17.
5 minutes per
group to playback
18.
Share ideas
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