Will Community Grow Your Brand? Suzanne McDonald Angles & Insights Women | Future Conference

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Angles & Insights' Brand Builders Innovate Experiences

Suzanne McDonald, Founder and CEO of Angles & Insights, shares insights on how building a community is a great marketing tool that can help to strengthen and grow your brand! #womenfuture

Marketing

www.womenfutureconference.com
Challenges & Opportunities
1. What does a community look like? Online & off
2. Why build a community? Crucial elements
3. How do women have an advantage?
4. What are some real, bootstrapped examples?
5. Which tools are helpful? Next sensible steps
@InteractSue

www.womenfutureconference.com
12 years later
@InteractSue

www.womenfutureconference.com
Future-forward
@InteractSue

www.womenfutureconference.com
smartinsights.com/managing-digital-marketing/marketing-innovation/business-critical-digital-marketing-trends/
Under-rated
@InteractSue

www.womenfutureconference.com
Current Context
@InteractSue

www.womenfutureconference.com
https://optinmonster.com/email-marketing-vs-social-media-performance-2016-2019-statistics/
Reality check!
@InteractSue

www.womenfutureconference.com
Privacy vs. Opt-in
@InteractSue

www.womenfutureconference.com
Know your WHY
@InteractSue

www.womenfutureconference.com
=
Know your WHO
@InteractSue

www.womenfutureconference.com
Niche, Nurture, Grow
@InteractSue

www.womenfutureconference.com
Events
@InteractSue

www.womenfutureconference.com
digitalmarketingcommunity.com/indicators/
generating-highest-roi-leads-b2b-marketin
g-2019/
Top channels
that drove B2B
leads with the
highest ROI, 2019
@InteractSue

www.womenfutureconference.com
✓ Your why/vision
✓ Early adopters
✓ Strategic advisers
@InteractSue
⃝ Check blind spots
⃝ Asking & thanking
⃝ Repeat & confirm

www.womenfutureconference.com
⃝ Conflict vs apathy
⃝ Create space to grow
⃝ Get comfortable …
with discomfort
“We purely seek to improve the process
& outcomes … and perhaps ourselves.”
@InteractSue

www.womenfutureconference.com
Tools
@InteractSue

www.womenfutureconference.com
Learn & Connect
Share & Grow
@InteractSue

www.womenfutureconference.com
WIIFM
@InteractSue

www.womenfutureconference.com
⃝ Multimedia promo
⃝ Track metrics
@InteractSue

www.womenfutureconference.com
Cross-promo
@InteractSue

www.womenfutureconference.com@InteractSue

www.womenfutureconference.com
AnglesAndInsights.com/
women-future-conference-2019
bit.ly/AIWF19
Sue@AnglesAndInsights.com
EMAIL ADDRESS
617-697-6563
PHONE NUMBER
@InteractSue

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