SlideShare ist ein Scribd-Unternehmen logo
1 von 2
Downloaden Sie, um offline zu lesen
SUZANNE DUFF
Specializedinmarketingprojectmanagement,
including direct marketing, brand
management and social media community
management. Strong organizational skills with
a proven track record of successful marketing
and communication projects from initial
concept through to completion. Aptitude for
qualitative and quantitative analysis to guide
and support marketing and communication
objectives for web, print, and diverse retail
environments. Enterprising, results-oriented
professional able to manage budgets and
time-sensitive projects autonomously and
within team environments.
• 5+ yrs professional experience
• Bilingual French-English
• Brand management
• Branding and positioning
• Marketing and communication strategy
• Market research and analysis
• Marketing channel management
• Digital asset development and marketing
• Social media community management
• Copy writing and content curation
• Marketing channel management
• Budget management
• Relationship building and management
• Prioritizing and multi-tasking
MARKETING
COMMUNICATION
contact
2-5830 Monkland Ave.
Montreal | Quebec | H4A 1G1
Tel: + 1 514 458 7473
Email: suzannejduff@gmail.com
PROFESSIONALEXPERIENCE
GLOSSYBOX Canada, Consumer Insight Analyst, February 2012 - May 2013 (Montreal, Quebec)
•	Lead B2C communication and social media campaigns aligned with brand goals and objectives
•	Measure the effectiveness and ROI of marketing and communication programs and strategies
•	Lead market research efforts to understand consumer perception and behaviour
•	Collect and analyze data on brand product feedback through digital channels to identify markets
and factors affecting demand
•	Prepare reports and findings, formulate recommendations for effective brand and communication
strategy for online and offline results
GLOSSYBOX Canada, Brand Manager, February 2012 - September 2012 (Montreal, Quebec)
•	Source vendors, develop partner relations and create comprehensive brand and product
sampling initiatives to optimize awareness and engagement through social media, marketing and
communication channels
•	Marketing communications, including social media, blogs, subscriber emails, product copy
•	Monthly theme and campaign management (editing of visual materials in Photoshop and InDesign
in preparation for use on web and in print)
•	Implementation of brand partner marketing activities
•	Oversee social media channels; plan and manage contests, promotions
Results: With a winning team, helped launch GLOSSYBOX Canada through partner development,
interpreting and applying GLOSSYBOX GLOBAL marketing and research standards for Canadian market.
FEB2012-MAY2013
1YR,3MONTHS
ABOUT
PROFILE
WHATIBRINGTOTHETABLE
NOV2010-NOV2011
1YR
Recife Paris, Marketing and Sales Coordinator (Paris, France)
•	Initiate direct marketing initiatives: sell-out and sell-in targets, activate promotions, launch
communication and PR initiatives (European and Middle Eastern markets, travel retail)
•	Lead merchandising and purchasing strategy for creation of 2011-2012 small leather goods
collection, corporate gifts and accessories (material selection, cost analysis, sales targets)
•	Design and development of packaging and visual merchandising concepts to extend product
lifecycles
•	Execute B2B corporate gift communication strategy within Middle Eastern and African markets to
increase brand awareness and assert niche positioning
•	Negotiation and management of distribution agreements and contracts (China, travel retail
operations)
Results: Increased sales in wholesale, travel retail and corporate gift retail segments by 15%. Managed
communications leading to World Tax Free show. Finalized first distribution agreement in Asia.
languages
English:
Fluent
French:
FluenT
Cedarome Canada Inc., Purchasing and Logistics Coordinator (Brossard, Quebec)
•	Raw materials sourcing, management, and logistics
•	Supplier negotiations (payment and shipping terms), vendor management and contract
administration
•	Inventory risk assessment and inventory management costs
•	Market and trend analysis affecting raw materials, consumer products and demand
•	Coordinate with sales and marketing to ensure effective execution of communication campaigns
pertaining to market conditions and product trends
Results: Optimization of supply chain processes to support sales objectives and deadlines. Assessed
risks and purchased materials leading to significant reductions in carrying costs, capital investment
in inventory and inventory management costs.
MAR2007-SEPT2010
3YRS,9MONTHS
PROFESSIONALEXPERIENCE
Bistro on the Avenue, Management and Service (Montreal, Quebec)
•	Balance service with costs to ensure profitability
•	Manage purchasing and control inventory with attention to budget guidelines
•	Direct marketing and publicity: web maintenance, promotions, and communication initiatives
•	Coordinate special events: address customer inquiries, assemble client menu and bar proposals and
ensure consistent flow of scheduled events
•	Promote guest satisfaction to ensure steady repeat business
Results: Decreased overhead and labour costs, increased rate of cover turnover through optimised
service and operations.
JUNE2001-MARCH2007
5YRS,9MONTHS
M.B.A. Marketing and Strategy
Institut supérieur du commerce. Paris, France
EDUCATION
KNOWLEDGEANDSKILLS
SOFTWARE
•	 MS Office Suite
•	 Adobe Photoshop
•	 Adobe Illustrator
•	 Adobe InDesign
•	 Adobe
Dreamweaver
TRACKING AND ROI
•	 Google Analytics
•	 Radian6
•	 Hootesuite
•	 Bitly
RESEARCH
•	 Google Insights
•	 Survey Gizmo
•	 Survey Monkey
CRM & eCRM
•	 Mailchimp
•	 Salesforce
CONTENT
MANAGEMENT
SYSTEMS
•	 Wordpress
•	 Joomla-Virtuemart
•	 Magento
SOCIAL
MEDIA
•	 Facebook
•	 Twitter
•	 Pinterest
•	 Instagram
•	 YouTube
CONT.PG2/2
2010
TO
2011
1999
TO
2000
2001
TO
2004
B.A. Human Relations
Concordia University. Montreal, Canada
D.E.C. Social Sciences
Centennial College. Montreal, Canada
ACHIEVEMENTS
ANDINTERESTS
ACHIEVEMENT
Professional Thesis: an exploratory study on Canadian
consumer behavior towards purchasing luxury goods
INTERESTS
Writing, cooking, yoga, swimming, and hiking
REFERENCES: DON’T HESITATE TO ASK
languages
*
SUZANNE DUFF
MARKETING
COMMUNICATION
contact
2-5830 Monkland Ave.
Montreal | Quebec | H4A 1G1
Tel: + 1 514 458 7473
Email: suzannejduff@gmail.com
English:
Fluent
French:
FluenT

Weitere ähnliche Inhalte

Was ist angesagt?

Elena Carey | Resume | 2017
Elena Carey | Resume | 2017Elena Carey | Resume | 2017
Elena Carey | Resume | 2017
Elena Carey
 
P Spiller 4 page CV presentation format
P Spiller 4 page CV presentation formatP Spiller 4 page CV presentation format
P Spiller 4 page CV presentation format
Paul Spiller
 
RachelJacksonResume2015
RachelJacksonResume2015RachelJacksonResume2015
RachelJacksonResume2015
Rachel Jackson
 
Adam-Jasper_Resume-Communications-Sales-Marketing_December-2016
Adam-Jasper_Resume-Communications-Sales-Marketing_December-2016Adam-Jasper_Resume-Communications-Sales-Marketing_December-2016
Adam-Jasper_Resume-Communications-Sales-Marketing_December-2016
Adam Jasper
 
HUYNH-NGO-LE-UYEN-E-CV
HUYNH-NGO-LE-UYEN-E-CVHUYNH-NGO-LE-UYEN-E-CV
HUYNH-NGO-LE-UYEN-E-CV
Uyen Huynh
 
Jez Whitaker CV - Sales and Marketing - BK
Jez Whitaker CV - Sales and Marketing - BKJez Whitaker CV - Sales and Marketing - BK
Jez Whitaker CV - Sales and Marketing - BK
Jez Whitaker
 

Was ist angesagt? (17)

Elena Carey | Resume | 2017
Elena Carey | Resume | 2017Elena Carey | Resume | 2017
Elena Carey | Resume | 2017
 
MoFaheyCVDec 15
MoFaheyCVDec 15MoFaheyCVDec 15
MoFaheyCVDec 15
 
Andres A Garces
Andres A GarcesAndres A Garces
Andres A Garces
 
Athena Maroulis CV Feb16
Athena Maroulis CV Feb16Athena Maroulis CV Feb16
Athena Maroulis CV Feb16
 
DeepaPriyaJ
DeepaPriyaJDeepaPriyaJ
DeepaPriyaJ
 
CV
CVCV
CV
 
GD CV June 16
GD CV June 16GD CV June 16
GD CV June 16
 
CV_ELISA SBARRA
CV_ELISA SBARRACV_ELISA SBARRA
CV_ELISA SBARRA
 
Olumide A Coker
Olumide A CokerOlumide A Coker
Olumide A Coker
 
Cristian narcis balasa
Cristian narcis balasaCristian narcis balasa
Cristian narcis balasa
 
Rebeca torrent cv
Rebeca torrent cvRebeca torrent cv
Rebeca torrent cv
 
P Spiller 4 page CV presentation format
P Spiller 4 page CV presentation formatP Spiller 4 page CV presentation format
P Spiller 4 page CV presentation format
 
RachelJacksonResume2015
RachelJacksonResume2015RachelJacksonResume2015
RachelJacksonResume2015
 
Adam-Jasper_Resume-Communications-Sales-Marketing_December-2016
Adam-Jasper_Resume-Communications-Sales-Marketing_December-2016Adam-Jasper_Resume-Communications-Sales-Marketing_December-2016
Adam-Jasper_Resume-Communications-Sales-Marketing_December-2016
 
Alyona Tanaseychuk_CV 2016
Alyona Tanaseychuk_CV 2016Alyona Tanaseychuk_CV 2016
Alyona Tanaseychuk_CV 2016
 
HUYNH-NGO-LE-UYEN-E-CV
HUYNH-NGO-LE-UYEN-E-CVHUYNH-NGO-LE-UYEN-E-CV
HUYNH-NGO-LE-UYEN-E-CV
 
Jez Whitaker CV - Sales and Marketing - BK
Jez Whitaker CV - Sales and Marketing - BKJez Whitaker CV - Sales and Marketing - BK
Jez Whitaker CV - Sales and Marketing - BK
 

Ähnlich wie Suzanne Duff_CV_Marketing and Brand Management

Ähnlich wie Suzanne Duff_CV_Marketing and Brand Management (20)

Deena-Tanna
Deena-TannaDeena-Tanna
Deena-Tanna
 
Marketing 101 for Startups
Marketing 101 for StartupsMarketing 101 for Startups
Marketing 101 for Startups
 
GABRIELA REYES RESUME 2016
GABRIELA REYES RESUME 2016GABRIELA REYES RESUME 2016
GABRIELA REYES RESUME 2016
 
Cherie_White_Resume_2015
Cherie_White_Resume_2015Cherie_White_Resume_2015
Cherie_White_Resume_2015
 
CV Nicolas Bouchet Linkedin
CV Nicolas Bouchet LinkedinCV Nicolas Bouchet Linkedin
CV Nicolas Bouchet Linkedin
 
A. Ryckman resume
A. Ryckman resumeA. Ryckman resume
A. Ryckman resume
 
UPDATED RESUME_VEDANT
UPDATED RESUME_VEDANTUPDATED RESUME_VEDANT
UPDATED RESUME_VEDANT
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdf
 
FBCV2014
FBCV2014FBCV2014
FBCV2014
 
Mouille_Elsa_CV_EN_2015
Mouille_Elsa_CV_EN_2015Mouille_Elsa_CV_EN_2015
Mouille_Elsa_CV_EN_2015
 
Mouille_Elsa_CV_EN_2015
Mouille_Elsa_CV_EN_2015Mouille_Elsa_CV_EN_2015
Mouille_Elsa_CV_EN_2015
 
Mouille_Elsa_CV_EN_2015
Mouille_Elsa_CV_EN_2015Mouille_Elsa_CV_EN_2015
Mouille_Elsa_CV_EN_2015
 
Mouille_Elsa_CV_EN_2015
Mouille_Elsa_CV_EN_2015Mouille_Elsa_CV_EN_2015
Mouille_Elsa_CV_EN_2015
 
Emilie Arnaud Resume
Emilie Arnaud ResumeEmilie Arnaud Resume
Emilie Arnaud Resume
 
Candace lightner resume 5.13.13
Candace lightner resume 5.13.13Candace lightner resume 5.13.13
Candace lightner resume 5.13.13
 
2016 CV Diana Benavides English
2016 CV Diana Benavides English 2016 CV Diana Benavides English
2016 CV Diana Benavides English
 
R, White CV (2017)
R, White CV (2017)R, White CV (2017)
R, White CV (2017)
 
ChrisKardaras CV
ChrisKardaras CVChrisKardaras CV
ChrisKardaras CV
 
Formal Resume - Bastien Verdier
Formal Resume - Bastien VerdierFormal Resume - Bastien Verdier
Formal Resume - Bastien Verdier
 
Kissinger resume 2010
Kissinger resume 2010Kissinger resume 2010
Kissinger resume 2010
 

Kürzlich hochgeladen

Call Girls Btm Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
Call Girls Btm Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...Call Girls Btm Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
Call Girls Btm Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
amitlee9823
 
Call Girls Bidadi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Bidadi Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Bidadi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Bidadi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Gabriel_Carter_EXPOLRATIONpp.pptx........
Gabriel_Carter_EXPOLRATIONpp.pptx........Gabriel_Carter_EXPOLRATIONpp.pptx........
Gabriel_Carter_EXPOLRATIONpp.pptx........
deejay178
 
➥🔝 7737669865 🔝▻ bharuch Call-girls in Women Seeking Men 🔝bharuch🔝 Escorts...
➥🔝 7737669865 🔝▻ bharuch Call-girls in Women Seeking Men  🔝bharuch🔝   Escorts...➥🔝 7737669865 🔝▻ bharuch Call-girls in Women Seeking Men  🔝bharuch🔝   Escorts...
➥🔝 7737669865 🔝▻ bharuch Call-girls in Women Seeking Men 🔝bharuch🔝 Escorts...
amitlee9823
 
Call Girls In Devanahalli ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Devanahalli ☎ 7737669865 🥵 Book Your One night StandCall Girls In Devanahalli ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Devanahalli ☎ 7737669865 🥵 Book Your One night Stand
amitlee9823
 
Chikkabanavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Chikkabanavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...Chikkabanavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Chikkabanavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
amitlee9823
 
➥🔝 7737669865 🔝▻ bhavnagar Call-girls in Women Seeking Men 🔝bhavnagar🔝 Esc...
➥🔝 7737669865 🔝▻ bhavnagar Call-girls in Women Seeking Men  🔝bhavnagar🔝   Esc...➥🔝 7737669865 🔝▻ bhavnagar Call-girls in Women Seeking Men  🔝bhavnagar🔝   Esc...
➥🔝 7737669865 🔝▻ bhavnagar Call-girls in Women Seeking Men 🔝bhavnagar🔝 Esc...
amitlee9823
 
➥🔝 7737669865 🔝▻ Secunderabad Call-girls in Women Seeking Men 🔝Secunderabad🔝...
➥🔝 7737669865 🔝▻ Secunderabad Call-girls in Women Seeking Men  🔝Secunderabad🔝...➥🔝 7737669865 🔝▻ Secunderabad Call-girls in Women Seeking Men  🔝Secunderabad🔝...
➥🔝 7737669865 🔝▻ Secunderabad Call-girls in Women Seeking Men 🔝Secunderabad🔝...
amitlee9823
 
Call Girls Devanahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
Call Girls Devanahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service B...Call Girls Devanahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
Call Girls Devanahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
amitlee9823
 
➥🔝 7737669865 🔝▻ Bulandshahr Call-girls in Women Seeking Men 🔝Bulandshahr🔝 ...
➥🔝 7737669865 🔝▻ Bulandshahr Call-girls in Women Seeking Men  🔝Bulandshahr🔝  ...➥🔝 7737669865 🔝▻ Bulandshahr Call-girls in Women Seeking Men  🔝Bulandshahr🔝  ...
➥🔝 7737669865 🔝▻ Bulandshahr Call-girls in Women Seeking Men 🔝Bulandshahr🔝 ...
amitlee9823
 
Call Girls Jayanagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...
Call Girls Jayanagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...Call Girls Jayanagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...
Call Girls Jayanagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...
amitlee9823
 
<DUBAI>Abortion pills IN UAE {{+971561686603*^Mifepristone & Misoprostol in D...
<DUBAI>Abortion pills IN UAE {{+971561686603*^Mifepristone & Misoprostol in D...<DUBAI>Abortion pills IN UAE {{+971561686603*^Mifepristone & Misoprostol in D...
<DUBAI>Abortion pills IN UAE {{+971561686603*^Mifepristone & Misoprostol in D...
gynedubai
 
Nagavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...
Nagavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...Nagavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...
Nagavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...
amitlee9823
 
Chintamani Call Girls Service: ☎ 7737669865 ☎ High Profile Model Escorts | Ba...
Chintamani Call Girls Service: ☎ 7737669865 ☎ High Profile Model Escorts | Ba...Chintamani Call Girls Service: ☎ 7737669865 ☎ High Profile Model Escorts | Ba...
Chintamani Call Girls Service: ☎ 7737669865 ☎ High Profile Model Escorts | Ba...
amitlee9823
 
Call Girls Bidadi ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Call Girls Bidadi ☎ 7737669865☎ Book Your One night Stand (Bangalore)Call Girls Bidadi ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Call Girls Bidadi ☎ 7737669865☎ Book Your One night Stand (Bangalore)
amitlee9823
 
Call Girls Hosur Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hosur Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hosur Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hosur Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 

Kürzlich hochgeladen (20)

Call Girls Btm Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
Call Girls Btm Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...Call Girls Btm Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
Call Girls Btm Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
 
Call Girls Bidadi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Bidadi Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Bidadi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Bidadi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Gabriel_Carter_EXPOLRATIONpp.pptx........
Gabriel_Carter_EXPOLRATIONpp.pptx........Gabriel_Carter_EXPOLRATIONpp.pptx........
Gabriel_Carter_EXPOLRATIONpp.pptx........
 
Personal Brand Exploration ppt.- Ronnie Jones
Personal Brand  Exploration ppt.- Ronnie JonesPersonal Brand  Exploration ppt.- Ronnie Jones
Personal Brand Exploration ppt.- Ronnie Jones
 
➥🔝 7737669865 🔝▻ bharuch Call-girls in Women Seeking Men 🔝bharuch🔝 Escorts...
➥🔝 7737669865 🔝▻ bharuch Call-girls in Women Seeking Men  🔝bharuch🔝   Escorts...➥🔝 7737669865 🔝▻ bharuch Call-girls in Women Seeking Men  🔝bharuch🔝   Escorts...
➥🔝 7737669865 🔝▻ bharuch Call-girls in Women Seeking Men 🔝bharuch🔝 Escorts...
 
Call Girls In Devanahalli ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Devanahalli ☎ 7737669865 🥵 Book Your One night StandCall Girls In Devanahalli ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Devanahalli ☎ 7737669865 🥵 Book Your One night Stand
 
WhatsApp 📞 8448380779 ✅Call Girls In Salarpur Sector 81 ( Noida)
WhatsApp 📞 8448380779 ✅Call Girls In Salarpur Sector 81 ( Noida)WhatsApp 📞 8448380779 ✅Call Girls In Salarpur Sector 81 ( Noida)
WhatsApp 📞 8448380779 ✅Call Girls In Salarpur Sector 81 ( Noida)
 
Chikkabanavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Chikkabanavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...Chikkabanavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Chikkabanavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
 
➥🔝 7737669865 🔝▻ bhavnagar Call-girls in Women Seeking Men 🔝bhavnagar🔝 Esc...
➥🔝 7737669865 🔝▻ bhavnagar Call-girls in Women Seeking Men  🔝bhavnagar🔝   Esc...➥🔝 7737669865 🔝▻ bhavnagar Call-girls in Women Seeking Men  🔝bhavnagar🔝   Esc...
➥🔝 7737669865 🔝▻ bhavnagar Call-girls in Women Seeking Men 🔝bhavnagar🔝 Esc...
 
DMER-AYUSH-MIMS-Staff-Nurse-_Selection-List-04-05-2024.pdf
DMER-AYUSH-MIMS-Staff-Nurse-_Selection-List-04-05-2024.pdfDMER-AYUSH-MIMS-Staff-Nurse-_Selection-List-04-05-2024.pdf
DMER-AYUSH-MIMS-Staff-Nurse-_Selection-List-04-05-2024.pdf
 
➥🔝 7737669865 🔝▻ Secunderabad Call-girls in Women Seeking Men 🔝Secunderabad🔝...
➥🔝 7737669865 🔝▻ Secunderabad Call-girls in Women Seeking Men  🔝Secunderabad🔝...➥🔝 7737669865 🔝▻ Secunderabad Call-girls in Women Seeking Men  🔝Secunderabad🔝...
➥🔝 7737669865 🔝▻ Secunderabad Call-girls in Women Seeking Men 🔝Secunderabad🔝...
 
Call Girls Devanahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
Call Girls Devanahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service B...Call Girls Devanahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
Call Girls Devanahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
 
➥🔝 7737669865 🔝▻ Bulandshahr Call-girls in Women Seeking Men 🔝Bulandshahr🔝 ...
➥🔝 7737669865 🔝▻ Bulandshahr Call-girls in Women Seeking Men  🔝Bulandshahr🔝  ...➥🔝 7737669865 🔝▻ Bulandshahr Call-girls in Women Seeking Men  🔝Bulandshahr🔝  ...
➥🔝 7737669865 🔝▻ Bulandshahr Call-girls in Women Seeking Men 🔝Bulandshahr🔝 ...
 
Call Girls Jayanagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...
Call Girls Jayanagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...Call Girls Jayanagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...
Call Girls Jayanagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...
 
<DUBAI>Abortion pills IN UAE {{+971561686603*^Mifepristone & Misoprostol in D...
<DUBAI>Abortion pills IN UAE {{+971561686603*^Mifepristone & Misoprostol in D...<DUBAI>Abortion pills IN UAE {{+971561686603*^Mifepristone & Misoprostol in D...
<DUBAI>Abortion pills IN UAE {{+971561686603*^Mifepristone & Misoprostol in D...
 
Hyderabad 💫✅💃 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATIS...
Hyderabad 💫✅💃 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATIS...Hyderabad 💫✅💃 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATIS...
Hyderabad 💫✅💃 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATIS...
 
Nagavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...
Nagavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...Nagavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...
Nagavara Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...
 
Chintamani Call Girls Service: ☎ 7737669865 ☎ High Profile Model Escorts | Ba...
Chintamani Call Girls Service: ☎ 7737669865 ☎ High Profile Model Escorts | Ba...Chintamani Call Girls Service: ☎ 7737669865 ☎ High Profile Model Escorts | Ba...
Chintamani Call Girls Service: ☎ 7737669865 ☎ High Profile Model Escorts | Ba...
 
Call Girls Bidadi ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Call Girls Bidadi ☎ 7737669865☎ Book Your One night Stand (Bangalore)Call Girls Bidadi ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Call Girls Bidadi ☎ 7737669865☎ Book Your One night Stand (Bangalore)
 
Call Girls Hosur Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hosur Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hosur Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hosur Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 

Suzanne Duff_CV_Marketing and Brand Management

  • 1. SUZANNE DUFF Specializedinmarketingprojectmanagement, including direct marketing, brand management and social media community management. Strong organizational skills with a proven track record of successful marketing and communication projects from initial concept through to completion. Aptitude for qualitative and quantitative analysis to guide and support marketing and communication objectives for web, print, and diverse retail environments. Enterprising, results-oriented professional able to manage budgets and time-sensitive projects autonomously and within team environments. • 5+ yrs professional experience • Bilingual French-English • Brand management • Branding and positioning • Marketing and communication strategy • Market research and analysis • Marketing channel management • Digital asset development and marketing • Social media community management • Copy writing and content curation • Marketing channel management • Budget management • Relationship building and management • Prioritizing and multi-tasking MARKETING COMMUNICATION contact 2-5830 Monkland Ave. Montreal | Quebec | H4A 1G1 Tel: + 1 514 458 7473 Email: suzannejduff@gmail.com PROFESSIONALEXPERIENCE GLOSSYBOX Canada, Consumer Insight Analyst, February 2012 - May 2013 (Montreal, Quebec) • Lead B2C communication and social media campaigns aligned with brand goals and objectives • Measure the effectiveness and ROI of marketing and communication programs and strategies • Lead market research efforts to understand consumer perception and behaviour • Collect and analyze data on brand product feedback through digital channels to identify markets and factors affecting demand • Prepare reports and findings, formulate recommendations for effective brand and communication strategy for online and offline results GLOSSYBOX Canada, Brand Manager, February 2012 - September 2012 (Montreal, Quebec) • Source vendors, develop partner relations and create comprehensive brand and product sampling initiatives to optimize awareness and engagement through social media, marketing and communication channels • Marketing communications, including social media, blogs, subscriber emails, product copy • Monthly theme and campaign management (editing of visual materials in Photoshop and InDesign in preparation for use on web and in print) • Implementation of brand partner marketing activities • Oversee social media channels; plan and manage contests, promotions Results: With a winning team, helped launch GLOSSYBOX Canada through partner development, interpreting and applying GLOSSYBOX GLOBAL marketing and research standards for Canadian market. FEB2012-MAY2013 1YR,3MONTHS ABOUT PROFILE WHATIBRINGTOTHETABLE NOV2010-NOV2011 1YR Recife Paris, Marketing and Sales Coordinator (Paris, France) • Initiate direct marketing initiatives: sell-out and sell-in targets, activate promotions, launch communication and PR initiatives (European and Middle Eastern markets, travel retail) • Lead merchandising and purchasing strategy for creation of 2011-2012 small leather goods collection, corporate gifts and accessories (material selection, cost analysis, sales targets) • Design and development of packaging and visual merchandising concepts to extend product lifecycles • Execute B2B corporate gift communication strategy within Middle Eastern and African markets to increase brand awareness and assert niche positioning • Negotiation and management of distribution agreements and contracts (China, travel retail operations) Results: Increased sales in wholesale, travel retail and corporate gift retail segments by 15%. Managed communications leading to World Tax Free show. Finalized first distribution agreement in Asia. languages English: Fluent French: FluenT
  • 2. Cedarome Canada Inc., Purchasing and Logistics Coordinator (Brossard, Quebec) • Raw materials sourcing, management, and logistics • Supplier negotiations (payment and shipping terms), vendor management and contract administration • Inventory risk assessment and inventory management costs • Market and trend analysis affecting raw materials, consumer products and demand • Coordinate with sales and marketing to ensure effective execution of communication campaigns pertaining to market conditions and product trends Results: Optimization of supply chain processes to support sales objectives and deadlines. Assessed risks and purchased materials leading to significant reductions in carrying costs, capital investment in inventory and inventory management costs. MAR2007-SEPT2010 3YRS,9MONTHS PROFESSIONALEXPERIENCE Bistro on the Avenue, Management and Service (Montreal, Quebec) • Balance service with costs to ensure profitability • Manage purchasing and control inventory with attention to budget guidelines • Direct marketing and publicity: web maintenance, promotions, and communication initiatives • Coordinate special events: address customer inquiries, assemble client menu and bar proposals and ensure consistent flow of scheduled events • Promote guest satisfaction to ensure steady repeat business Results: Decreased overhead and labour costs, increased rate of cover turnover through optimised service and operations. JUNE2001-MARCH2007 5YRS,9MONTHS M.B.A. Marketing and Strategy Institut supérieur du commerce. Paris, France EDUCATION KNOWLEDGEANDSKILLS SOFTWARE • MS Office Suite • Adobe Photoshop • Adobe Illustrator • Adobe InDesign • Adobe Dreamweaver TRACKING AND ROI • Google Analytics • Radian6 • Hootesuite • Bitly RESEARCH • Google Insights • Survey Gizmo • Survey Monkey CRM & eCRM • Mailchimp • Salesforce CONTENT MANAGEMENT SYSTEMS • Wordpress • Joomla-Virtuemart • Magento SOCIAL MEDIA • Facebook • Twitter • Pinterest • Instagram • YouTube CONT.PG2/2 2010 TO 2011 1999 TO 2000 2001 TO 2004 B.A. Human Relations Concordia University. Montreal, Canada D.E.C. Social Sciences Centennial College. Montreal, Canada ACHIEVEMENTS ANDINTERESTS ACHIEVEMENT Professional Thesis: an exploratory study on Canadian consumer behavior towards purchasing luxury goods INTERESTS Writing, cooking, yoga, swimming, and hiking REFERENCES: DON’T HESITATE TO ASK languages * SUZANNE DUFF MARKETING COMMUNICATION contact 2-5830 Monkland Ave. Montreal | Quebec | H4A 1G1 Tel: + 1 514 458 7473 Email: suzannejduff@gmail.com English: Fluent French: FluenT