Marketing and media specialist

1. SUZANNE DONOHOE
986 Pinehurst Drive, Smyrna Georgia 30080 • (404) 421-8403 • marketing@suzdonohoe.com
QUALIFICATIONS SUMMARY
A high-performing, results-oriented marketing professional experienced with both client and agency sides of the
business. Over 19 years of progressive experience coupled with a unique blend of creative and analytical abilities.
Innovative problem solver with excellent communication, leadership and interpersonal skills. Expertise includes:
• Brand Positioning Development • Media Planning, Negotiation & Placement • Consumer & Competitive Research
• Strategic Marketing Planning • Customer Relationship Management • Creative Strategy Formulation
• Agency Management • Cross-Functional Team Leadership • Marketing Analysis
PROFESSIONAL EXPERIENCE
FLOOR AND DÉCOR, Atlanta, Georgia
Jan 2016 – Current
Jan 2014-Jan 2015
Marketing and Media Consultant
 Advise and collaborate with store managers and regional directors on optimal marketing platforms for new store
openings based on budgets while ensuring maximum ROI.
 Plan, negotiate and place advertising campaigns including online, broadcast, direct mail, print and OOH to drive
consumer awareness and traffic for new and existing stores.
 Create, evaluate, and execute promotional events with partnering agencies to drive excitement and incremental store
traffic.
THE HOME DEPOT, Atlanta, Georgia
Apr 2012-Aug 2013
CRM Marketing Consultant
 Increased ROI by 25% by analyzing customer involvement online and developing a coupon re-engagement program.
 Evaluated effectiveness of different media channels (direct mail, e-mail, and mobile) both regionally and nationally to
deliver recommendations for continued lead generation growth.
 Directed agency to ensure creative development was aligned with target audience and brand positioning.
 Created forecast and budgeting tools to manage and achieve yearly spend and growth.
INFO RETAIL, Atlanta, Georgia
Jan 2011- Jan 2012
Marketing Manager
 Account Manger partnering with primary clients to develop and execute critical retail environment programs, shopper
marketing initiatives, branding and merchandising projects.
 Developed in-store creative via packaging and signage to promote new product promotion.
 Supervised creative and production teams to meet timelines, deliverables and adhere to quality control processes.
 Fostered key client relationships to ensure continuous development and agency growth.

2. THE HOME DEPOT, Atlanta, Georgia
Feb 2002 - May2010
Merchandise Marketing Manager 2007-2010
 Drove $10-15 million in incremental sales by leading cross-functional marketing teams to execute promotional
programs designed to support merchandising initiatives.
 Negotiated over $28 million per year in incremental funding and partnered with suppliers to plan advertising programs
proven to grow market share.
 Developed integrated marketing plans and strategies supporting merchandising objectives of $10 billion department.
 Initiated and led research programs and integrated consumer insights into development of new packaging and in store
environment to ensure optimal customer experience resulting in double digit sales growth.
 Worked with international teams in Puerto Rico and Canada to create alignment with corporate merchandising goals.
 Launched first ever successful national partnership with Martha Stewart Living across multiple platforms.
Media Manager
 Planned and managed national print and online advertising budgets in excess of $300 million, driving efficiencies
throughout media lifecycle.
 Led cross-functional teams including Multi-Cultural, Sports Marketing, Online, CRM, Gift Card, Credit Marketing,
Public Relations and Community Affairs to produce 360-degree marketing campaigns.
 Performed statistical analysis and created regionally specific multifaceted guerilla marketing plans to defend and gain
market share against new and existing competitors.
 Hired, trained, and developed a high-performing staff of 13 supervisors and coordinators.
 Managed agency relationships and directed media programs ensuring consistent brand positioning across mediums.
ABC RADIO, Atlanta, Georgia
Jan 1999- Feb 2002
Sales Support Manager
National Sales Coordinator
 Supported National Sales Manager in all areas, up to and including performing as backup NSM.
 Functioned as liaison between account executives, agencies and clients.
 Provided post buy/promotion follow through service to ensure client satisfaction.
 Interviewed, hired, trained, and managed Sales Support Team & Intern staff of 16.
 Interpreted and optimized ratings data to produce client-specific marketing materials.
THOMAS REGISTER INC., Atlanta, Georgia
Feb 1998-Jan 1999
Marketing Coordinator
 Created client-specific proposals for Regional Marketing Manager and sales staff.
 Performed research and analysis to gauge the company's advertising effectiveness.
METRO TRAFFIC INC, Los Angeles, California
Sep 1996- Feb 1998
Associate Director of Marketing
 Created sales presentations that were instrumental in winning new business.
 Interpreted complex, multi-layered research data and presented it in useable sales formats.
 Compiled post-broadcast reports to confirm clients’ results.
 Coordinated and presented annual budget figures.

3. INITIATIVE MEDIA, Los Angeles, California
Sep 1995- Sep 1996
Media Coordinator/Assistant Buyer
 Communicated multiple client objectives to various media outlets (TV, Print, Radio).
 Resolved advertising buy discrepancies to ensure client satisfaction.
 Compiled data to create post-buy reports.
EDUCATION
California State University, Northridge
Bachelor of Business Administration – 1994