Investor Relations, Public Relations, Media Relations, Event management, Social Media Marketing, SEO

1. Credentials 2013
Protecting reputation & driving stakeholder interest
through targeted cross-platform engagement
www.spindlecommuncations.com
http://www.facebook.com/SpindleCommunications
Mentoring & marketing
high tech start-ups & SMEs in Africa

2. Company profile
 Spindle Communications launched 2010 by veteran communications
consultant.
 We are a specialist high-tech communications agency offering public relations,
investor relations, media relations, social media management, search engine
optimization and digital campaigns to drive growth.
 We focus on stakeholder engagement, customer engagement and investor
solicitation through search, social, public relations and investor relations
content, underpinned by a strategic approach.
 We offer consultancy for regional programs across Africa

3. Our mission
 Our mission is to provide cost-effective and results-driven communication
services to our clients for them to meet their business goals.
Our approach
 Spindle Communications puts brand reputation at the heart of commercial
success; we focus on communication to increase business value
 We provide strategic consultation across
 Key message development
 Marketing communication
 Internal messaging
 External communications

4. Our methodology

5. Our services
• Branding
• Marketing and communications
• Public Relations strategy and counsel
• Investor Relations, annual reports, IPOs and corporate profiles
• Media relations - Media promotions, media launches, media liaison, media kits/releases/pitches, feature articles, case
studies, opinion pieces, profiles and backgrounders
• Social media and online PR
• Digital media
• Business letters and proposals, B2B and B2C communications, sales promotions
• Specialist writing
• Internal communications – ezines, newsletters, brochures and award entries, speeches
• Event and project management
• Professional marketing
• Copywriting – case studies etc
• Sponsorship strategy & activation
• PR & media training
• Crisis management, strategy and communication of major organisational change, redirection, engagement, and morale
building and cultural enhancement
• Advertising copy, coordination of advertising, design, print and photography
• Sponsorship management
• Special film and multimedia projects including script development, direction and production

6. Areas of expertise
 Spindle’ consultants have strong backgrounds in public relations, investor relations,
event marketing, as well as championing the adoption of digital PR and social
media platforms for effective outreach to stakeholders.
 Industry focus – IT & telecommunications, finance, infrastructure, public sector,
Pharma, life sciences, cleantech, green PR, mining, construction, energy
 Corporate positioning and reputation management
 CEO counseling
 Issues management
 Investor, government, industry relations and stakeholder relations
 Media relations – international, regional and national
 Digital PR and social media
 Event organisation and management
 Dialogue forum arrangement & facilitation
 Strategic counsel and message crafting

7. Media relations
• Strategy and message development, development of informational
occasions and informational messages for media
• Tracking and analysis, media monitoring, press clipping composition
• Audience targeting
• Speech and ghost-writing services
• Audits
• Editorial campaigns, composition and distribution of press releases
• Media events - press conferences, round tables, press lunches, briefings
• Media tours
• Media material development
• Database development and maintenance

8. Enterprise public relations
• Working with proprietary tools and leveraging in-house expertise we help
define the key stakeholders across the spectrum of policy-makers and
influencers, map the issues and develop and execute an effective
outreach scheme
• Reputation audit
• Strategic planning and implementation of PR campaigns
• Development of communication programs
• Development of CSR programs
• Development of internal PR programs
• Creation and support of informational sources (TV and radio programs,
internet resources, print editions)
• Special events
• Managing internal comms & creating ezines

9. Issue Management to avert
Crisis Communications
• Support with compiling an
individual crisis reaction plan
• Enhancement of the crisis
management specialists and
support in designing processes
• Timely support and assistance

10. Corporate Social Responsibility
• Study and determine the most appropriate CSR pillars for key
client audiences
• Design the CSR program
• Follow up the CSR program
Macro Economics :
Provide stable
economic
environment:
Regulations
Counter
-cyclical
policy
ANC Policy dictates
economic policies
implemented
Alignment with both
political & economic policies
Sustainability vs. CSR
Employment within new
growth path

11. Brand PR
 Organisation of special events aimed to boost
 Brand reputation
 Informational and educational campaigns in media
 PR programs to support marketing communications
 Management of sponsorship projects
 CEO / celebrity marketing, work with opinion leaders
 Viral marketing
 Digital communications: Internet and mobile
 Marketing

12. Event management
 Budgets, reconciliation and delivery to the bottom line
 Audiovisual, sound & lighting
 Catering and menu design
 Entertainment
 Event design & decor
 Social function and party themes
 Speaker gifts
 Invitations & RSVP services
 Interpretation services
 Photography
 Registration – online and onsite
 Speakers and MC’s
 Sponsorships
 Staffing
 Staging and rigging
 Transport
 Travel, accommodation and logistics
 Venues
 Post-event analysis and client feedback

13. Digital communications
• Digital strategy
• Web and social media strategy for Linkedin, Facebook,
Twitter
• Digital and web copy and concepts, inclusive of SEO
• E-marketing
• Sales campaigns, marketing offers and special sales
promotions
• Social Media/Community Development
• Social media participation / strategy
• Social network application development
• Social media advertising
• Online community development and moderation
• Wiki development
• Digital Reputation management
• Online media/blog monitoring/engagement
• Online public relations
• Digital crisis and issues management
• Website/digital strategy
• Web writing
• Search optimization and de-optimization
• Online experience design
• Website and blog design/development
• Branded content and content distribution
• Online advertising
• Online video
• Internet audit:
• Analysis of brand reputation online
• Analysis of promotion tools
• Development of communication strategy/
• Correction of existing situation:
• Choosing communication channels and promotion
tools
• Determining KPIs for efficiency measure
• Production:
• Visual and interactive design
• Content copyright
• Photo and video production
• Development of promo-sites
• Online applications
• Promotion:
• Blogs
• Forums, portals
• Marketing in social networks
• Promo support
• Viral marketing

14. Social Media Marketing
• Strategic planning for content, communications and community.
• Campaign design and deployment services.
• Conversation monitoring and optimisation.
• Building and maintaining a social media newsroom.
• Establishing, integrating, and updating your presence
in media communities.
• Optimising Blogs and RSS feeds.
• Regularly submitting RSS feeds and blogs to the
latest aggregators, news sites and social book
marking sites.
• Recommendations for advertising and marketing
opportunities within social networking and media
communities.
• Influencer outreach and buzz-building tactics.

15. Our SEO Services
Our typical Search Engine Optimisation (SEO) strategy & consultancy service
include the following:
• A detailed website audit
• Keyword compilation
• Competitor landscape plotting
• Individually hand-optimised pages
• Search engine submissions
• Link building strategy
• Paid inclusion strategy
• Bespoke reporting

16. Social Media Channels

17. Proprietary in-house databases
5000 companies in Gauteng: Business
owner, Designation, Business
,Chamber, Telephone, Fax, Email
Academics / scientists at universities: 3 000
contacts
Private equity & venture capital investors: 2
500
Health & Bio-Technology: 1 400 contacts
Mining: 3 100 contacts
Information & Communication
Technologies: 650
Agriculture: 8 300 contacts
Energy & Green Environment
 4 150 renewable energy contacts
 800 water technology contacts
 505 waste & recycling management
contacts
Proprietary social media contacts
Suza Adam – 3 500 South African / African
contacts, mainly in mining, renewable
energy, biotechnology, ITCE, investment
banking, media
Lani Botha – 750+ international contacts in
the government, institutional, sustainability
and construction industries, active blogger
and media whiz
Our Databases

18. Social media forums on LinkedinJoin our communities on Facebook
 Mining Exploration in Africa 7 973 members
 Mineral Beneficiation in Africa 483 members
 Gondwanaland - Geoscience and Remote Sensing in Africa 233 members
 Megalopolis - developing green cities in Africa 207 members
 Sub-Sahara Plant Science, Food Technology & Food Security 313 members
 Sub-Saharan Water Science & Technology group 301 members
 Sub-Saharan Africa Sustainable Energy group 1 238 members
 Sub-Saharan African Veterinary initiative 530 members
 Investment Analysts & Portfolio Managers in Africa 1 980 members
 Investor Relations Practitioners in Africa 99 members
 Lifesparks Southern African Life Sciences initiative 665 members
 LIFEsparks: Southern African Healthcare initiative 181 members
 Viridis Africa - investment in clean tech 460 members
 Corporate Social Responsibility & Environmental Sustainability Executives in Africa 124
members
 Human Capital Management in Africa 692 members
 IT, Telecoms and Electronics in Africa 217 members
 African Citizen - Journalists in Africa 177 members

19. Social media groups on Facebook
Join our communities on Facebook
 http://www.facebook.com/SpindleCommunications 1759 likes
 http://www.facebook.com/LIFEsparksSouthernAfricanLifeSciencesNetwork 221likes
 LIFEsparks life sciences networking group (group) 39 members
 http://www.facebook.com/Africancleantech 814 likes
 Clean Technology in Africa (group) 189
 http://www.facebook.com/InvestorRelationsinAfrica (page) 1 034 likes
 http://www.facebook.com/groups/InvestorRelationsinAfrica (group) 22 members
 http://www.facebook.com/MiningExplorationInAfrica (group) 89 likes
 Mining Exploration in Africa (group) 126 members
 Scibrainians - The coolest Science & Technology on Earth (group) 10 members
 Cosmeceuticals Investment in Africa (group)9 members
 LIFEsparks life sciences networking group (group) 37members
 LIFEsparks: Southern African Healthcare initiative (group) 20 members
 Sub-Saharan African Veterinary Science group (group) 7members
 South Africa - investment in high-tech startups & SMEs (group) 142 members
 PR, IR, Media Relations & Events in Africa (group) 71 members
 IT, Telecoms & Electronics in Africa (group) 34 members
 Financial & Insurance Services in Africa (group) 3 members
 Investment Analysts & Portfolio Fund Managers in Africa (group) 3 members
 Megalopolis - DEVELOPING GREEN CITIES IN AFRICA (group) 111 members
 Human Capital Management in Africa (group) 131
 Nanotechnology investment in Africa (group) 54 members
 Investment Analysts & Portfolio Fund Managers in Africa (group) 20 members
 Education Investment in Africa (group) 4 members
 Tourism Investment in Africa (group) 141 members
 Investment in African sports (group) 9 members
 Agriculture & Food Technologies in Africa (group) 15members
 African Engineers and Expats (group) 81 members
 Investment in African Municipalities (group) 5 members
 Sub-Saharan African Veterinary Science group 8 members
 Chemical Investment in Africa 2 members
 Investment in Arts, Crafts & Culture in Africa 23 members

20. Social media groups on Google+
Join our communities on Google+
 Clean technology in Africa (group) 10 members
 LIFEsparks Southern African Life Sciences Network (group) 7
members
 Green cities in Africa (group) 7 members
 Mining Exploration in Africa (group) 27 members

21. Spindle Communications
 Experienced event organizer & owner
 Strong media relations skills of over 20 years
 Have a PR arm to promote event / attendance
 Social media and online community-building experts
 Have significant database of local academics, renewable energy businesses, biotechnology professionals, mining
executives, IT companies, investors, chambers of commerce, embassies, trade & investment agencies, press
Public relations & branding
Website design and layout
Event management
Investor relations
Life sciences PR
Healthcare PR
Current Clients: References:
ACM Gold & Forex, (Irfan Pardesi, 011 784 0603 )
Bentley, (Liz Karayusuf, +44 (0) 2078610923 )
Digicore Holdings Limited, (Nick Vlok, 012 665 5343 )
Danyland / Sylvania, (Christo de Vos, 082 801 9460)
EgoliBio, (Charles Dettman, 082 440 7996 )
EOH Limited, (Asher Bohbot, 011 607 8100 )
Department of Science & Technology,
(Dr Eugene Lottering, 011 652 0411 )
Genesis Healthcare Consultants (Pty) Ltd,
(Clayton Samsodien 011 731 5111 )
Iliad Africa, (Ralph Patmore, 082 467 6800 )
Maxtec Limited, (George Talbot, 011 803 6635)
Platfieds Limited (Bongani Mbindwane, 021 423 4536)
LifeAssay Diagnostics, (Louis Roux, 021 788 6989)
Make Africa Green, (Joe Matimba, 082 889 3946 )
Talesun Solar Germany GmbH, Simone Lintermann,
+49 (0)89 189177-271

22. Our Leadership Team
Suza Adam
Principal Consultant
Founder Suza Adam has more than 20 years
of public relations, investor relations, media
liaison and event management experience.
Her frame of reference includes IPO support,
public relations and investor relations
programme development, corporate repositioning, investment marketing, and an in-depth knowledge of
the financial community and qualities the marketplace is seeking.
She has consulted on investor relations to the boards of more than 50 JSE listed companies, across South
Africa. Suza's expertise lies in developing tailored public relations and investor relations strategies and
implementing action plans that achieve demonstrable results and an enhanced return on investment. She
has directed numerous investor relations programs that have resulted in millions of Rand of share value
enhancement for both vendors and shareholders.
These activities include developing strategic investor relations programmes in positioning companies or
portfolios for prospective investment, preparing exchange announcements, developing content for
presentation at investment seminars and Investment Analyst Society presentations, facilitating investor
presentations during capital raising road shows to local life insurance and asset management
companies, private equity firms, stockbrokers, venture capital firms and or independent financial advisors.
Suza.adam@spindlecommunications
http://za.linkedin.com/in/suzaadam/
011 880 0364 / 082 789 9777

23. Our Leadership Team Extended
Mbali Hlobisile Mngadi is a true Media and public relations
enthusiast.
I am currently in my final year of study in a 3 year national
diploma in public relations management at the University of
South Africa. I want to take public relations in South Africa
to a whole new level. I want to see public relations form an
integral part in African and International corporate
organisations. There is a niche in the market for public
relations practitioners in organisations and feel that there
are avenues that haven’t been explored. I want to see public
relations working hand in hand with the media to fully
educate organisations of the importance of good media
coverage and public relations in enhancing the organisations
professional image and the environment.
I keep abreast with the latest developments in the
media, following Jeremy Maggs’ media show ‘Maggs on
Media’, the latest billboards advertisements, social media
and the latest in PR.
Quincy Mabunda is a a driven, enthusiastic and poignant
Public Relations practitioner in the making.
His strengths lie in the high passion he has for
communication and his ability to learn and adapt with
relative ease. He believe in combining tried and tested
methods with individual flair in order to come up with
innovative and pioneering solutions to organisational
challenges.

24. Our Interns
Mari Badenhorst
Mari Badenhorst joined Spindle
Communications on 25 February 2013.
She is currently busy studying her Diploma in
Public Relations at Varsity College in Pretoria.
As Mari is only in her third year of studies she
looks forward to many new learning and experiences.
Mari has been part of WIL (Work Integrated Learning) at Varsity
College which started in her first year, she was one member of the
various groups in her class who participated in a Awareness
Campaign which was held on her campus as well as a local family
park and a Presentation in which they had to create all the
planning behind an event but the event was never actually
initiated (the aim was to show students how to plan an event from
top to bottom. They were expected to make the necessary plans
before the event, during the event and after the event as if the
event was really going to take place). Mari has also got Sales and
Retail experience from her past positions. Mari was a Sales
Representative at Poetry and a Registration Officer at Varsity
College.
Mari has a great interest in Public Relations, Corporate
Communication , Crisis Management and Photography. She hopes
to study further once she receives her Diploma as she would like to
specialise in the near future.
http://lnkd.in/N-8htb
http://www.whoswho.co.za/mari-badenhorst-692543
mari.badenhorst@spindlecommunications.com
Nonkululeko Mahlangu
An Intern, to Spindle Communications, Nonku is a public relations student at
College Campus, Completing her final year in a Public Relations Diploma
She is capable, intelligent and very presentable pr specialist with a unrivalled
ability to understand a clients objectives, industry and mission statement. Much
experienced and having a proven ability to use the web and social media to
engage with a target audiences and get a clients core messages across.
Her passion for PR is driven by her assertiveness and bubbly personality that
allows her to work with a variety of account service staff within a specific set of
accounts, as well as interact with clients.
Within her 3 years of study, she has effectively worked on a number of pr related
projects such as co-ordinating College Campus’ annual fashion show 2010,
worked on Heartbeats (NPO) Awareness Campaign 2011 and was part of the
Internal Communications Committee where her position was a fashion editor for
Grapevine ( College Campus’ magazine ).
She has been with Spindle Communications since last year July and has grown to
be a valuable asset to this agency. Nonku has worked on pr proposals for Spindles
following clients: Sweet Mafia, EMTEE Mining and managed to get on board
Business Engage with her effective strategic ideas.
Nonku is responsible for assisting with implementing and monitoring projects
within a specific set of accounts, writing pr proposals, contacting clients and
media liaisons, writing press releases, researching, updating media list and
drafting pitch letters and/or email pitch memos to clients.
Nonku.mahlangu@spindlecommunications.com
za.linkedin.com/in/nonkululekomahalang

25.  Ad hoc hourly rate (no VAT payable)
 The consulting and execution rate is R750,00 per hour for a senior consultant, R550,00 per
hour per account executive, and R350,00 per hour for a junior consultant / researcher.
 Senior consultants Suza Adam and Lani Botha oversee and are the primary team members to
service an account client: responsible for interfacing with the client, funders, key opinion
leaders, journalists, writing and editing and feedback to your organisation.
 Costs for third party disbursements are cleared with the client beforehand and are for the
client’s account (e.g. postage, design, printing, etc.). There is a 15% disbursement fee on third
party costs. Travel and accommodation outside Gauteng is for the client’s account. There is a
10% per year escalation fee in meeting rising inflation costs.

 Retainer basis (no VAT payable)
 Spindle charges the following rates for work conducted on a retainer basis. Clients commit to
a 12 month or longer agreement. Costs for third party disbursements are cleared with the
client beforehand and are for the client’s account (e.g.
advertising, postage, design, printing, etc.). There is a 15% mark-up on third party costs. Travel
and accommodation outside Gauteng is for the client’s account. There is a 10% per year
escalation fee in meeting rising inflation costs. No refunds for unused hours.
 Minimum 20 hours per month R11 000.00 per month, R550.00 per hour.
 Every additional hour over 20 hours and up 30 hours per month is charged at R500.00 per
hour.
 Above 30 hours per month the rate is further reduced to R450.00 per hour.
Ad hoc vs. Retained Rate

26. Client Testimonials
Category: Investor relations / event management
Case: Brand Building
Client: Viridis Africa
Objective: Launch & create a conference for clean tech entrepreneurs to present their
business case and exchange information with potential investors.
Result: Launched conference in 2010 and is still on-going in 2013
Category: Website design and layout
Case: Brand Building
Client: Make Africa Green
Objective:
To design and create a website that resonates with promoting a
greener, environmentally friendly Africa.
Result:
Website launched and SEO principles ministered. Website traffic monitored.

27.  ACM Gold & Forex, (Michelle Schafer, 011 784 0766) – Public relations
 Digicore Holdings Limited, (Nick Vlok, 012 665 5343) - Investor relations
 Dept of Science & Technology, (Dr Eugene Lottering, 011 652 0411) – Event
 EOH Limited, (Asher Bohbot, 011 607 8100) – Investor relations, events
 EgoliBio, (Charles Dettman, 082 440 7996) – Event management
 Illiad Africa (Ralph Patmore, 082 457 6800) – Investor relations, events
 LifeAssay Diagnostics, (Louis Roux, 021 788 6989) – Public relations
 Maxtec Limited, (George Talbot, 011 803 6635) – Investor relations, events
 Platfieds Limited (Bongani Mbindwane, 021 423 4536) – Investor relations
 Siltek, ( Dave Lello, 021 883 3873) – Investor relations, events
 Thabex Exploration Limited, (Marius Welthagen, 082 448 9537) – Investor relations
 Zaptronix Limited, (John Heath, 044-382-0986) – Investor relations
 Talesun Solar, Simnone Lintermann +49891 89 177-271- investor relations, event
 Bentley, Liz Karayusuf, +44 207 861 0923 – event management
 Kokoloti Mametsa, Lekgotla Party, 082 493 1645 / 081 739 5285
References

28. We love to get involved in those marketing challenges that keep you awake at
night. Call us and let us help you with your lead generation, investor
solicitation, customer conversion and stakeholder engagement tasks.
We offer a 2 hour free consultation via Skype to yourself or your firm’s
marketing and PR representative. Our skype handle is SpindleComm.
SUZA ADAM | MANAGING MEMBER
011 880 0364 | 082 789 9777
131 Buckingham Avenue, Craighall Park, 2196
suza.adam@spindlecommunications.com
www.spindlecommunications.com
Contact Details