Spindle Communications is based in Johannesburg, South Africa and specialises in green PR, cleantech PR, life sciences PR, healthcare PR, mining PR, ITCE PR, private equity / venture capital PR, infrastructure & construction PR. We also arrange events for our own account (e.g. www.viridisafrica.com, www.lifesparks.co.za, www.madiniafrica.com) or on behalf of clients. We work on an ad hoc or retainer basis. Visit us at www.spindlecommunications.com, www.facebook.com/SpindleCommunications or join us at @SpindleComms on Twitter.

1. Credentials 2013
Driving sales & investor enquiries through engagement

2. Company profile
 Spindle Communications launched 2010 by veteran communications
consultant.
 We are a specialist high-tech B2B marketing agency offering public relations,
investor relations, media relations, social media management, search engine
optimization and digital campaigns to drive growth.
 We focus on lead generation, customer engagement and investor solicitation
through search, social, public relations and investor relations content,
underpinned by a strategic approach.
 We offer consultancy for regional programs across Africa

3. Our approach
 Spindle Communications puts brand reputation at the
heart of commercial success; we focus on
communication to increase business value
 We provide strategic consultation across
 Key message development
 Marketing communication
 Internal messaging
 External communications

4. Our mission
 Our mission is to provide cost-effective and results-driven
communication services to our clients for them to meet
their business goals.

5. Areas of expertise
 Spindle’ consultants have strong backgrounds in public relations, investor
relations, event marketing, as well as championing the adoption of digital PR and
social media platforms for effective outreach to stakeholders.
 Industry focus – IT & Telecommunications, Finance, Pharma, Life Sciences, health &
wellness , cleantech, green PR, mining, construction, infrastructure
 Corporate positioning and reputation management
 CEO counseling
 Issues management
 Investor, government, industry relations and customer relations
 Media relations – international, regional and national
 Digital PR and social media
 Event organisation and management

6. Social media forums on Linkedin
 Mining Exploration in Africa 6984 members
 Mineral Beneficiation in Africa 405 members
 Megalopolis - developing green cities in Africa 183 members
 Sub-Saharan Plant Science & Technology forum 275 members
 Sub-Saharan Water Science & Technology group 301 members
 Sub-Saharan Africa Sustainable Energy group 952 members
 Sub-Saharan African Veterinary initiative 505 members
 Investment Analysts in Africa 1764 members
 Investor Relations Practitioners in Africa 95 members
 Lifesparks Southern African Life Sciences initiative 618 members
 Viridis Africa - investment in clean tech 430 members
 Corporate Social Responsibility & Environmental Sustainability Executives in Africa
82 members
 Human Capital Management in Africa 610 members
 ICTE in Africa 148 members
 African Citizen - Journalists in Africa 132 members

7. Social media groups on Facebook & Google+
 Facebook
 Clean technology for Africa (page) 673 likes
 Clean technology in Africa (group) 155 members
 Mining Exploration in Africa (page) 67 likes
 Mining Exploration in Africa (group) 126 members
 LIFEsparks Southern African Life Sciences Network (page) 150 likes
 LIFEsparks Southern African Life Sciences networking group (group) 26
members
 Google+
 Clean technology in Africa (group)
 LIFEsparks Southern African Life Sciences Network (group)
 Green cities in Africa (group)

8. Our services
• Branding
• Marketing and communications
• Public Relations strategy and counsel
• Investor Relations, annual reports, IPOs and corporate profiles
• Media relations - Media promotions, media launches, media liaison, media kits/releases/pitches, feature articles, case
studies, opinion pieces, profiles and backgrounders
• Social media and online PR
• Digital media
• Business letters and proposals, B2B and B2C communications, sales promotions
• Specialist writing
• Internal communications – ezines, newsletters, brochures and award entries, speeches
• Event and project management
• Professional marketing
• Copywriting – case studies etc
• Sponsorship strategy & activation
• PR & media training
• Crisis management, strategy and communication of major organisational change, redirection, engagement, and morale
building and cultural enhancement
• Advertising copy, coordination of advertising, design, print and photography
• Sponsorship management
• Special film and multimedia projects including script development, direction and production

9. Digital communications
• Digital strategy • Internet audit:
• Web and social media strategy for • Analysis of brand reputation online
Linkedin, Facebook, Twitter • Analysis of promotion tools
• Digital and web copy and concepts, inclusive of SEO • Development of communication strategy/
• E-marketing • Correction of existing situation:
• Sales campaigns, marketing offers and special sales • Choosing communication channels and promotion
promotions tools
• Social Media/Community Development • Determining KPIs for efficiency measure
• Social media participation / strategy • Production:
• Social network application development • Visual and interactive design
• Social media advertising • Content copyright
• Online community development and moderation • Photo and video production
• Wiki development • Development of promo-sites
• Digital Reputation management • Online applications
• Online media/blog monitoring/engagement • Promotion:
• Online public relations • Blogs
• Digital crisis and issues management • Forums, portals
• Website/digital strategy • Marketing in social networks
• Web writing • Promo support
• Search optimization and de-optimization • Viral marketing
• Online experience design
• Website and blog design/development
• Branded content and content distribution
• Online advertising
• Online video

10. Media relations
• Strategy and message development, development of informational
occasions and informational messages for media
• Tracking and analysis, media monitoring, press clipping composition
• Audience targeting
• Speech and ghost-writing services
• Audits
• Editorial campaigns, composition and distribution of press releases
• Media events - press conferences, round tables, press lunches, briefings
• Media tours
• Media material development
• Database development and maintenance

11. Corporate public relations
• Working with proprietary tools and leveraging in-house expertise we help
define the key stakeholders across the spectrum of policy-makers and
influencers, map the issues and develop and execute an effective
outreach scheme
• Reputation audit
• Strategic planning and implementation of PR campaigns
• Development of communication programs
• Development of CSR programs
• Development of internal PR programs
• Creation and support of informational sources (TV and radio
programs, internet resources, print editions)
• Special events
• Managing internal comms & creating ezines

12. Crisis communications
• Support with compiling an individual crisis reaction plan
• Enhancement of the crisis management specialists and
support in designing processes
• Timely support and assistance

13. Corporate Social Responsibility
• Study and determine the most appropriate CSR pillars for key
client audiences
• Design the CSR program
• Follow up the CSR program

14. Brand PR
 Organisation of special events aimed to boost
 Brand reputation
 Informational and educational campaigns in media
 PR programs to support marketing communications
 Management of sponsorship projects
 CEO / celebrity marketing, work with opinion leaders
 Viral marketing
 Digital communications: Internet and mobile
 Marketing

15. Our SEO Services
Our typical Search Engine Optimisation (SEO) strategy & consultancy service
include the following:
• A detailed website audit
• Keyword compilation
• Competitor landscape plotting
• Individually hand-optimised pages
• Search engine submissions
• Link building strategy
• Paid inclusion strategy
• Bespoke reporting

16. Social Media Marketing
• Strategic planning for content, communications and community.
• Campaign design and deployment services.
• Conversation monitoring and optimisation.
• Building and maintaining a social media newsroom.
• Establishing, integrating, and updating your presence
in media communities.
• Optimising Blogs and RSS feeds.
• Regularly submitting RSS feeds and blogs to the
latest aggregators, news sites and social book
marking sites.
• Recommendations for advertising and marketing
opportunities within social networking and media
communities.
• Influencer outreach and buzz-building tactics.

17. Event management
 Budgets, reconciliation and delivery to the bottom line
 Audiovisual, sound & lighting
 Catering and menu design
 Entertainment
 Event design & decor
 Social function and party themes
 Speaker gifts
 Invitations & RSVP services
 Interpretation services
 Photography
 Registration – online and onsite
 Speakers and MC’s
 Sponsorships
 Staffing
 Staging and rigging
 Transport
 Travel, accommodation and logistics
 Venues
 Post-event analysis and client feedback

18. Clients and brands
Cleantech Conference
Website design and layout
Public relations & branding
Investor relations
Healthcare / life sciences PR

19. Principal consultant
 Suza Adam
 MA (Communications)
 University of Johannesburg, 1995
 http://za.linkedin.com/in/suzaadam/
 Founder Suza Adam has more than 20 years of public relations, investor relations, media
liaison and event management experience.
 Her frame of reference includes public relations and investor relations programme
development and execution, corporate repositioning, investment marketing, conference
marketing, social media marketing, web development, SEO and digital marketing.
 She has consulted on public relations and investor relations to the boards of more than 50 JSE
listed companies, including UCS, EOH, Digicore, SAAB Grintek, Maxtec, Zaptronix, Siltek, Iliad
Africa, Maxiprest, Cashbuild, Thabex, Platfields, etc.
 Suza is a specialist in high-tech PR, having promoted companies in ITCE, telecommunications,
mining, life sciences and clean technologies.
 Suza has launched the first cleantech investment conference for the African continent, called
Viridis Africa.
 Suza has launched the first life sciences investment conference for the African continent,
called LIFEsparks

20. Client testimonials
Category: Investor relations / event management
Case: Brand Building
Client: Viridis Africa
Objective:
To launch & create a conference for clean tech entrepreneurs to present their
business case and exchange information with potential investors.
Result:
Launched conference in 2010 and is still on-going in 2013

21. Client testimonials
Category: Website design and layout
Case: Brand Building
Client: Make Africa Green
Objective:
To design and create a website that resonates with promoting a
greener, environmentally friendly Africa.
Result:
Website launched and SEO principles ministered. Website traffic
monitored.

22. Cudos and case studies
Program
 Viridis Africa – investment in cleantech
Solutions Activities
 Undertook extensive media outreach to generate excitement during the pre-event
phase and induce increased participation from participants year after year
 Created a Facebook group for the conference and maintained content for past three
years
 Messaging, media relations and cross-promotional opportunities to maintain media
excitement
Results
 Garnered extensive media coverage during the pre and post event phase that
showcased business cases of presenters across technology, enviro, cleantech and
mainstream media
 Average 20 per cent increase in participation from delegates year-on-year
 Conference being positioned as a key cleantech venture capital event in Africa to
attend every year

23. References
 ACM Gold & Forex, (Michelle Schafer, 011 784 0766) – Public relations
 Digicore Holdings Limited, (Nick Vlok, 012 665 5343) - Investor relations
 Dept of Science & Technology, (Dr Eugene Lottering, 011 652 0411) – Event
 EOH Limited, (Asher Bohbot, 011 607 8100) – Investor relations
 EgoliBio, (Charles Dettman, 082 440 7996) - Event
 Illiad Africa (Ralph Patmore, 082 457 6800) – Investor relations
 LifeAssay Diagnostics, (Louis Roux, 021 788 6989) – Public relations
 Maxtec Limited, (George Talbot, 011 803 6635) – Investor relations
 Platfieds Limited (Bongani Mbindwane, 021 423 4536) – Investor relations
 Siltek, ( Dave Lello, 021 883 3873) – Investor relations
 Thabex Exploration Limited, (Marius Welthagen, 082 448 9537) – Investor
relations
 Zaptronix Limited, (John Heath, 044-382-0986) – Investor relations

24. Ad hoc vs Retained rate
 Ad hoc hourly rate (no VAT payable)
 The consulting and execution rate is R750,00 per hour for a senior consultant, R550,00 per hour per account
executive, and R350,00 per hour for a junior consultant / researcher.
 Senior consultant Suza Adam will oversee and will be the primary team member to service the account. She
will be responsible for interfacing with the client, funders, key opinion leaders, journalists, writing and
editing, feedback to your company, etc.
 Costs for third party disbursements are cleared with the client beforehand and are for the client’s account
(e.g. postage, design, printing, etc.). There is a 15% disbursement fee on third party costs. Travel and
accommodation outside Gauteng is for the client’s account. There is a 10% per year escalation fee in
meeting rising inflation costs.

 Retainer basis (no VAT payable)
 Spindle charges the following rates for work conducted on a retainer basis. Clients commit to a 12 month or
longer agreement. Costs for third party disbursements are cleared with the client beforehand and are for
the client’s account (e.g. advertising, postage, design, printing, etc.). There is a 15% mark-up on third party
costs. Travel and accommodation outside Gauteng is for the client’s account. There is a 10% per year
escalation fee in meeting rising inflation costs. No refunds for unused hours.
 Minimum 20 hours per month R11 000.00 per month, R550.00 per hour.
 Every additional hour over 20 hours and up 30 hours per month is charged at R500.00 per hour.
 Above 30 hours per month the rate is further reduced to R450.00 per hour.

25. Contact details
We love to get involved in those marketing challenges that keep you awake at
night. Call us and let us help you with your lead generation, investor
solicitation, customer conversion and stakeholder engagement tasks.
SUZA ADAM | MANAGING MEMBER
011 880 0364 | 082 789 9777
131 Buckingham Avenue, Craighall Park, 2196
suza.adam@spindlecommunications.com
www.spindlecommunications.com