(XIMB) Sustainability - Media & Entertainment industry

1. LOGO
Xavier Institute of Management,
Bhubaneswar
Sustainability practices across Industries

2. Sustainable Media and Entertainment
Industry
GROUP 8
UM15163 Ravi Prakash
UM15164 Rosali Pujapanda
UM15165 Roshni S
UM15166 Sagnik Sen Gupta
UM15167 Samdarshi

3. LOGOSUSTAINABILITY PRACTICE IN MEDIA &
ENTERTAINMENT COMPANIES
Source: “Sustainability’s Next Frontier” report (MIT Sloan and
The Boston Consulting Group, 2013)
 The study highlights the additional profit generated
due to addressal of sustainability issues
 Hard to measure “Brainprint” metric (unlike
traditional environmental footprint) for impact
analysis
 Media sector disclosure document based on GRI
(Global Reporting Initiative) Media Sector
supplement
 Investors increasingly looking towards sustainability
performance before decision making
 Emerging companies are focussing on content which
promotes sustainability practices
Key Focus Areas :
 Privacy and freedom of expression
 Responsible advertising
 Responsible content issues
 Supply chain management and licensing
 Human Rights
 Use of resources
 Power utilization in facilities
 Solid Waste reduction
 Packaging
 Sustainability education

4. LOGOBEST PRACTICES FOLLOWED BY GLOBAL
COMPANIES
• Grow business without growing carbon footprint
• Engage audiences, customers, and partners on sustainability issues through programs
and content
• Changes in packaging and manufacturing equipment resulted in an 11% reduction in
the DVD footprint, including a 23% reduction in raw material consumption and a 24%
drop in manufacturing emissions
• In 2015, CDP placed 21st Century Fox in its Disclosure Leadership Index for the
seventh consecutive year, ranking the company among the top 10% of organizations in
the S&P 500 for the quality of its disclosure and awarding a disclosure score of 100
and a B grade for the company’s commitment to strategy, governance, stakeholder
communications and emissions reduction performance

5. LOGO• By 2020, the company aims to reduce net emissions by 50%
from 2012 total levels, achieve 60% waste diverted from
landfills and incineration and develop Water Conservation
plans for new sites
• Engaging suppliers who are committed to quality, service,
cost and sustainability
• Restricting use of Uzbek cotton due to cases of forced child
labour
• Paper sourcing policy focussed on responsible forest
management
• Recycling policy for Disney merchandise
• DCF has helped protect more than 400 species including
elephants, butterflies, and coral reefs, through its annual
conservation grants

6. LOGO
BEST PRACTICES FOLLOWED BY INDIAN
COMPANIES
The Indian Media and Entertainment industry is in growth phase.
It is pegged to be a Rs. 196,400 crore (US$ 29.11 billion) industry growing at a CAGR of 13.9 percent year-on-year.
With this high potential, it is at the center of attention of consumer.
With rising awareness for sustainable growth in hand with corporate citizenship, this industry is bound to be one of
the torchbearers of sustainability.
We have considered top 10 Indian M&E companies and their sustainable practices have been studied.
Sl. No. Company Name Relevant link Sustainable practices
1 Zee Entertainment Enterprises
http://www.zeetelevision.com/ab
out-us/zee-is-green.html Zee is Green
2 Sun TV Network www.sunnetwork.in CSR only
3 Dish TV India www.dishtv.in CSR only
4 TV18 Broadcast www.network18online.com CSR only
5 DB Corp www.bhaskarnet.com CSR only
6 Jagran Prakashan http://www.jagranpehel.com/ Pehel
7 PVR www.pvrcinemas.com CSR only
8 Hathway Cable and Datacom www.hathway.com CSR only
9 Entertainment Network India www.enil.co.in CSR only
10 INOX Leisure www.inoxmovies.com CSR only

7. LOGOZEE IS GREEN (Zee Entertainment Enterprises)
Film making and content creation is like any manufacturing activity which results in fuel usage,
electricity consumption, manpower usage, raw materials (camera, film processing, lights, and high end
computers) and also produces large landfill waste.
The final film/ tape is the raw output or end product as it make it available for distribution.
Zee has realized that the only way to subdue this growing crisis is personal action – ‘is what we consume as individuals
and how we produce as corporations’.
ZEE is making a commitment to sustainability towards everything that they do as a company. ‘ZEE Is Green’ initiative
translates environmental commitment into action.
 It identifies ways to “walk the talk” and integrate sustainability across its span of businesses, in front of the cameras as
well as, behind it.

8. LOGO
Pehel (Jagran Prakashan)
‘Pehel’, literally meaning ‘initiative’, signifies effort as a change agent for inclusive and sustainable social development
and commitment towards amplifying people’s voices.
This initiative focuses on economic, environmental and social sustainability.
 Awareness drives are conducted to reinforce a sense of urgency for sustainable development.
Print media as well as video coverage is used to drive out the message to masses.
Analysis: A thorough analysis of Indian M&E companies reveals-
•Sustainability is considered more of as an obligation than a way of doing business.
•Sustainability is viewed from CSR angle. This is due to lack of awareness and lenient policy regulations in the M&E
sector.

9. LOGOEVALUATION OF THE GLOBAL
DEVELOPMENT OF INDEPENDENT MEDIA
Media Sustainability Index(MSI) - provides in-depth analyses
of the conditions for independent media in 80 countries across
the world
Press Freedom Index - Inputs from 18 freedom of
expression NGOs located in all five continents and its 150
correspondents

10. LOGO
SUSTAINABILITY RELATED RISKS AND
OPPORTUNITIES IN MEDIA AND
ENTERTAINMENT INDUSTRIES
Dissemination of news and social license to operate: Fair coverage and accuracy are of utmost important to
maintain possession of license
Media influence and power: Provide diverse views and values in order to avoid alienating audiences, retain broad
appeal, and act as agents of social change
Balance between protecting Intellectual Property (IP) and ensuring access to media: In lieu of new forms of
content delivery and media piracy are threatening traditional business models, companies that innovate to protect
IP while expanding access will be able to better protect shareholder value

11. LOGOFEW GLOBAL SUSTAINABILITY STANDARDS
AND RESOURCES
BS 8909 - provides a ‘roadmap’ to sustainability, allowing organisations to adapt the standard to their operations and
begin to make small changes from where it is today, set itself goals that it feels are realistic and achievable and, over
time, aim higher
Albert - Carbon calculator developed by the BAFTA albert consortium which is specifically designed to measure the
carbon impact of screen production
Greening Film - provides a range of resources and advice on implementing BS 8909 and ideas for production,
exhibition and distribution
Greenshoot - work with clients through a step by step process which starts with reviewing scripts to highlight where
the biggest carbon impacts lie and takes them through the production, exhibition and distribution of the film
Filming Scotland - work with Carbon Aware Productions to offset all their productions using a unique calculation
based on call sheet information
Sustainability Standards in India
Sustainability Standards in India - ISEAL Alliance and CRB have
partnered with an aim to promote Voluntary Sustainability Standards in
India. Also, On 18th March, 2016, the National Platform on Private
Sustainability Standards was formed in collaboration with the United
Nations Forum on Sustainability Standards, but little information is
available about it as of now since it is relatively new

12. THANK YOU

13. LOGOSources
• Sustainability’s Next Frontier” report (MIT Sloan and The Boston Consulting Group, 2013)
• http://www.zeetelevision.com/about-us/zee-is-green.html
• https://www.theguardian.com/sustainability/media-cr-sustainability-brainprint
• https://thewaltdisneycompany.com/environment/#environmental-impact
• https://www.globalreporting.org/information/about-gri/governance-bodies/Global-Sustainability-Standard-
Board/Pages/default.aspx
• www.network18online.com
• www.dishtv.in
• www.network18online.com
• www.bhaskarnet.com
• http://www.jagranpehel.com/
• www.pvrcinemas.com
• www.hathway.com
• www.enil.co.in
• www.inoxmovies.com