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Presented by
Phebe Gibson
Policy Analyst
March 4, 2015
Health on the
Shelf: Healthy
Corner Store
Initiatives
Hi
We partner with state and local leaders to improve health in
communities, especially the underserved.
We research legal and policy questions, draft policy language,
and train community leaders to put these ideas to work.
Photo: Tim Wagner/HEAC
agenda
• Overview of retail environments
• Program to policy spectrum
• Healthy food retail certification program
Which retail environment?
Small Stores
Which retail environment?
Pop-Up RetailSmall Stores
Grocery/
Supermarket
Learn about
retail
strategies
Work with a
couple stores
(pilot)
Run a healthy
food retailer
program
Think about
retailer policy
Implement
retailer policy
Learn about
retail
strategies
Worg with a
couple stores
(pilot)
Run a healthy
food retailer
program
Think about
retailer policy
Implement
retailer policy
PROGRAM POLICY
Program vs. Policy
• Pilot ideas + learning
• Small reach
• Vulnerable when
budgets are tight or
agency officials change
• Need fewer resources
• Greater reach
• Institutionalize ideas
for the longterm
• Require readiness
Learn about
retail
strategies
Work with a
couple stores
(pilot)
Operate a
healthy food
retailer
program
Think about
retailer policy
Implement
retailer policy
PROGRAM POLICY
Program vs. Policy
• Pilot ideas + learning
• Small reach
• Vulnerable when
budgets are tight or
agency officials change
• Need fewer resources
• Greater reach
• Institutionalize ideas
for the longterm
• Require readiness
Learn about
retail
strategies
Work with a
couple stores
(pilot)
Operate a
healthy food
retailer
program
Think about
retailer policy
Implement
retailer policy
PROGRAM POLICY
Photo: Lydia Daniller
ideal food retail
environment
start How will you get there?
Learning
about retail
strategies
Working w/
one or two
stores
Running a
healthy food
retailer
program
Thinking
about retailer
policy
Implementing
retailer policy
???
healthy food
retail certification
program
Learn about
retail
strategies
Work with a
couple stores
(pilot)
Run a healthy
food retailer
program
Think about
retailer policy
Implement
retailer policy
PROGRAM POLICY
certification
program
Learn about
retail
strategies
Work with a
couple stores
(pilot)
Run a healthy
food retailer
program
Think about
retailer policy
Implement
retailer policy
PROGRAM POLICY
certification
program
What are the elements of a
strong certification program?
What are the elements of a
strong certification program?
SCOPE
Photo: Pitt County Corner Store Initiative
Example: Pitt County Corner
Store Initiative
Example: Eat Fresh Live Well
(Toledo-Lucas County, Ohio)
What are the elements of a
strong recognition program?
STANDARDSSCOPE
Example: St. Louis Healthy
Corner Store Project
What are the elements of a
strong certification program?
STANDARDS INCENTIVESSCOPE
Example: Louisville Healthy in
a Hurry Program
Example: St. Louis Healthy
Corner Store
Photo: http://extension.missouri.edu/stlouis/documents/STL_Healthy_Corner_Store_Resource_Guide.pdf
Example: Eat Fresh Live Well
(Toledo-Lucas County, Ohio)
Photo: Network for a Healthy California
Example: Network for a
Healthy California
What are the elements of a
strong certification program?
STANDARDS INCENTIVES ENFORCEMENTSCOPE
Example: Spokane Healthy
Corner Stores
What are the elements of a
strong certification program?
STANDARDS INCENTIVES ENFORCEMENTSCOPE
what about rural
areas?
Spotlight:
Rural Action,
Athens, OH
Choose storeowners carefully
Create a customizable program
Know what you don’t know
Best practices
Increase supply AND demand
Be realistic about your capacity
Photo: CC/Wikipedia
Healthy retail is
just one piece
of the puzzle
Learn about
healthy food
retailer
certification
programs!
Healthy Food Retail Policies
changelabsolutions.org
Thank you!
Phebe Gibson
pgibson@changelabsolutions.org
changelabsolutions.org
© 2015 ChangeLab Solutions
This material cannot be copied or reproduced without permission.

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Health on the Shelf