My Work: Viscent The Art of Wellness Name and Logo Design
My very first client as an Outsourced CMO Chief Marketing Executive was Greg Nelson and his start-up business Viscent: The Art of Wellness. Initially, I showed Greg my work for potential employment recommendations, but Greg encouraged me to go out on my own taking him on as a first client, and from there it was history… okay maybe not quite that simple, but you get the idea. So, we worked to build Viscent, starting with the name. Greg just LOVED the name Viscent which came from two root words divided and compounded together meaning knowledge and light – exactly what we want to bring to wellness and our clients. The new healthcare venture and my very first client Viscent: The Art of Wellness made an alliance with the wildly popular Jazzercise to sell its products and services to their large loyal following. With our name in toe I worked to develop the icon highlighting the “V” which was very approachable, charismatic, and geared toward our target audience – women. And, the color we embraced to embody Viscent’s cornerstones of nutrition, fitness, spirit, and knowledge was a golden hue bringing a spa like peaceful, comforting feel to the brand. Need more marketing muscle on your management team? Q2Mark is the answer. Clients trust founder Susie Hays and her team of senior marketing experts for their industry insights, award-winning creative, game-changing business improvements and winning growth strategies. Our Contract Chief Marketing Executives operate as integrated members of your leadership group, empowering you with a proven market-based perspective equally suited to helping you define direction and deliver outstanding tactical results. Companies worldwide have relied upon Q2MARK to create their brands, launch new products, improve customer loyalty, solve challenges and build more successful businesses. Our marketing, communications, and consulting services can help you grow without having to hire a full-time CMO or VP of Marketing. As a part-time marketing executive addition to your management team, Q2Mark can offer you proven strategies, manage the implementation of your tactical projects and/or provide coaching services to you and your team. If you are interested in learning more about how Q2Mark’s experienced marketing consultants can help you assess your situation and offer an informed perspective on how to approach your growth, request a complimentary consultation today at www.Q2Mark.com or, to get started, contact us at 760.458.9201 or Susie@Q2Mark.com.
