...our thoughts on an innovation process that might have the super power to make sense. [presented on the 5th July 2014, @ d.partment Berlin]

1. 05.07.2014_Susanne Mira Heinz
work in progress...
Sustainability integrated Design Thinking

2. My first contact with Design Thinking

3. part of „science“ team
Infrastructure & Cities
d.school projects
Design Thinking stories

4. Adela Ketchie Hila Shapira Meret Nehe
Authors of Master's Thesis @ Blekinge Institute of Technology, Karlskrona, Sweden.
Integrated Process of Design Thinking and
Strategic Sustainable Development
1st – 3rd iteration

5. Master‘sThesis
Ketchie, Nehe, Shapira 2013, p.40

6. System Thinking:
Framing your scope of innovation
presentation @ d.school HPI Claudia Nicolai Oct. 2013, p.9

7. Fran Fischer Susanne Mira Heinz
Implementation „SiDT Experiment at Advanced Track 2013/14“ at d.school HPI Potsdam
M.Sc. Master of Sustainability Science at Lund (Fran) and Lüneburg (Sanne - ongoing)
Sustainability integrated DT @ d.school

8. Turning theory into something tangible
- 4th iteration

9. Sustainability integrated DT v. 4.1
add-ons to the normal process
+1 ½. Common sustainability ground +6 ½ . Sustainability evolution

10. Team up & understand challenge
b&w - normal DT method
color - Sustainability integrated DT method
Legend for the following slides:

11. Team up

12. Team up – Sustainability roles
Intergalactic girl
-Reminds the team to
zoom out (e.g.
stakeholder map plus)
Sustainability
champion
-Takes home
unsolved questions
Ketchie, Nehe, Shapira 2013, p.47

13. Sustainability common ground (input session)

14. Nested human-centred design model
Ketchie, Nehe, Shapira 2013, p.41

15. Propelling human-centred design model
+ care instructions
Ketchie, Nehe, Shapira 2013, p.42 http://www.naturalstep.org/the-system-conditions accessed 03.07.14
Ketchie, Nehe, Shapira 2013, p.41

16. [Please stand up everybody]

17. Economic [Cultural]*
☯
Social Ecological
Own figure referring to WCED “our common future” 1987 & Heins 1994 (? )
*Lüneburg scholar
Stoltenberg, Michelsen 1999
Dimensions of sustainability

18. • Efficiency
• Consistency
• Sufficiency
• Education Michelsen & Stoltenberg 1998;
de Haan & Harenberg 1999
good
life Huber 2002
Huber 2002
Huber 2002
Sustainabilty Strategies
?

19. • Efficiency
• Consistency
• Sufficiency
• Education

20. • Efficiency
• Consistency
• Sufficiency
• Education

21. Huber 2002, p.?
• Efficiency
• Consistency
• Sufficiency
• Education
Abundance/ Diversity
CO2
Biomass/
Blossom
Habitat/Ecosystem
Humus / Nutrients

22. • Efficiency
• Consistency
• Sufficiency
• Education

23. • Efficiency
• Consistency
• Sufficiency
• Education

24. Huber 2002, p.?
• Efficiency
• Consistency
• Sufficiency
• Education

25. Huber 2002, p.?
• Efficiency
• Consistency
• Sufficiency
• Education
Paech @9komma5thesen

26. • Efficiency
• Consistency
• Sufficiency
• Education

27. • Efficiency
• Consistency
• Sufficiency
• Education

28. • Efficiency
• Consistency
• Sufficiency
• Education

29. Apply in teams [10min]: Future of the car?
• Efficiency
• Consistency
• Sufficiency
• Education

30. • Efficiency
How to travel
with less?
Huber 2002, p.?
3l car!

31. • Consistency
How to reach B?
= Effectivity
Many
creative
context-related
ideas
Huber 2002, p.?
eRockit!

32. • Suffciency
What is needed
for a good life?
Carfree sunday!

33. • Education
Facts that
matter while
creating the
future
& new forms of
competencies to
actively shape
the future
50%
<3km!

34. on Education:
Michelsen , Stoltenberg, de Haan &
Harenberg, Scott&Vare...
on Sufficiency:
Meadows, Schmidt-Bleek, Schneidewind,
Paech, Sachs, Jackson, Rees&
Wachernagel, Luks...
on Consistency:
Huber, Braungart & McDonough,
Biesecker&Hofmeister, von Gleich and
Bannasch, Ayres and Ayres...
on Efficiency:
Schmidt-Bleek, Weizsäcker &
Lovins, Schaltegger& Sturm...
Efficiency
•Factor 5
•Factor 10
•Eco-Efficiency
•Lifecycle Analysis
Consistency
•Cradle to cradle
•Biomimicry
•Industrial ecology
•Material flow mgmt
•Eco-Design
•Re-productivity
•Circular economy
•Natural capitalism
•Industrial
ecosystems
Sufficiency
•MIPS (Ecological backpack)
•Carbon/ Water/Energy-Footprint
•Concious Consumption & Subsistency
•Transition Towns
•Degrowth / Post-growth / Happiness
•Tiefenökologie (deep ecology)
•Opulenz
Education
•Education for
Sustainable
Development (BNE)
•Global Learning
•Open Source ecology
?
Let‘s not think
exclusively!

35. Efficiency
•Factor 5
•Factor 10
•Eco-Efficiency
•Lifecycle Analysis
Consistency
•Cradle to cradle
•Biomimicry
•Industrial ecology
•Material flow
mgmt
•Eco-Design
•Re-productivity
•Circular economy
•Natural capitalism
•Industrial
ecosystems
Sufficiency
•MIPS (Ecological backpack)
•Carbon/ Water/Energy-Footprint
•Concious Consumption &
Subsistency
•Transition Towns
•Degrowth / Post-growth /
Happiness
•Tiefenökologie (deep ecology)
•Opulenz
Education
•Education for
Sustainable
Development
(BNE)
•Global Learning
•Open Source
ecology
?
economy/supply
society/demand

36. Efficiency
•Factor 5
•Factor 10
•Eco-Efficiency
•Lifecycle Analysis
Consistency
•Cradle to cradle
•Biomimicry
•Industrial ecology
•Material flow mgmt
•Eco-Design
•Re-productivity
•Circular economy
•Natural capitalism
•Industrial
ecosystems
Sufficiency
•MIPS (Ecological backpack)
•Carbon/ Water/Energy-Footprint
•Concious Consumption & Subsistency
•Transition Towns
•Degrowth / Post-growth / Happiness
•Tiefenökologie (deep ecology)
•Opulenz
Education
•Education for
Sustainable
Development (BNE)
•Global Learning
•Open Source ecology
?
quantity
quantity

37. Efficiency
•Factor 5
•Factor 10
•Eco-Efficiency
•Lifecycle Analysis
Consistency
•Cradle to cradle
•Biomimicry
•Industrial ecology
•Material flow mgmt
•Eco-Design
•Re-productivity
•Circular economy
•Natural capitalism
•Industrial
ecosystems
Sufficiency
•MIPS (Ecological backpack)
•Carbon/ Water/Energy-Footprint
•Concious Consumption & Subsistency
•Transition Towns
•Degrowth / Post-growth / Happiness
•Tiefenökologie (deep ecology)
•Opulenz
Education
•Education for
Sustainable
Development (BNE)
•Global Learning
•Open Source ecology
?
quality
quality

38. Main and subcategories of PSS
Tukker 2004, p.248
Functional economy (Stahel)

39. Main and subcategories of PSS
Tukker 2004, p.248
Inspired by presentation Tischner 18.11.2012
Functional economy (Stahel)

40. Understand & reformulated the challenge

41. stakeholder map

42. Big picture: stakeholder map PLUS+
Ketchie, Nehe, Shapira 2013, p.43

43. Sustainability case studies
Ketchie, Nehe, Shapira 2013, p.47

44. Observe the user & gain insights

45. Observe the user & gain insights

46. Convergence: break down a point of view

47. Finding leverage points
Stakeholder map plus
#1 Where will a small change potentially create a larger
change in the system‘s behaviour?
Observation insights
#2 What insights are most actionable within the
challenge‘s constraints?
Ketchie, Nehe, Shapira 2013, p.43

48. convergence: break down a point of view

49. Brainstrom, cluster ideas, decide

50. Brainstrom questions:
How might we... How to...
own questions builing on Ketchie, Nehe, Shapira 2013, p.44

51. Brainstrom questions:
How might we... How to...

52. Filter ideas, decide: cluster

53. Filter ideas, decide
User <3?
Most radical?
Easy to implement?
Market potential?
Teams darling?
Project partner likes?
Meet a real need?
Unintended rebounds elsewhere?
Value creation?
Build for future opportunities?
own figure builing on Ketchie, Nehe, Shapira 2013, p.44

54. Redefine ideas
own figure builing on d.school material and Ketchie, Nehe, Shapira 2013, p.45

55. build tangible prototypes

56. bulid tangible prototypes:
version s = super sustainable
Ketchie, Nehe, Shapira 2013, p.45

57. bulid tangible prototypes: role play
including non-human stakeholder
Ketchie, Nehe, Shapira 2013, p.45

58. Test in context

59. Test in context

60. Test with as many stakeholder as possible
Ketchie, Nehe, Shapira 2013, p.45-46

61. Sustainability Lifecycle Assessment
http://www.thenaturalstep.org/en/sustainability-life-cycle-assessment-slca#ten_steps accessed 03.07.14
Ketchie, Nehe, Shapira 2013, p.46

62. Evolution the sustainability impact

63. Define measurements
Ketchie, Nehe, Shapira 2013, p.46

64. Celebrate sustainability progress
Ketchie, Nehe, Shapira 2013, p.46

65. Start the next iteration!

66. My personal utopia (refined daily)
3. In circular economy everthing is before
hand designed for cascades
2. Materials are healthy for human and
nature (cradle to cradle)
4. Companies collaborate as industrial ecosystems
with one‘s waste beeing the other‘s raw material
1. Living in a community while working 50%
productively and 50% re-productively

67. What‘s
yours?

68. Thank you &
now let‘s discuss!

69. Transition
Schneidewind, U., & Scheck, H. (2012). pp. 45-61

70. Sustainable design ≠
Everything wood (≠ material for use case)
Long life (≠ strategic life cycle)
Direct recycling (≠ healthy material)
Inspired by presentation Tischner 18.11.2012

71. References
Huber, J. (1995). Nachhaltige Entwicklung: Strategien für eine ökologische und soziale Erdpolitik. Berlin: Edition
Sigma.
Huber , J.(2000). Towards industrial ecology: sustainable development as a concept of ecological
modernization, Journal of Environmental Policy & Planning, 2:4, 269-285.
Huber, J., (2003). Das Konzept der ökologischen Konsistenz als Beitrag zu einer nachhaltigen Technikgestaltung.
In: A. Grunwald, ed. Technikgestaltung zwischen Wunsch und Wirklichkeit. Berlin [u.a.]: Springer.
Ketchie, Nehe, Shapira (2013): For the Creative Problem-Solver: An Integrated Process of Design Thinking and
Strategic Sustainable Development. Master‘s Thesis. BTH School of Enineering. Karlskrona, Sweden.
Tischner (18.11.2012): Sustainable Design for Sustainable (Dehavior) Change. Präsentation an der New Design
University St. Pölten. https://www.youtube.com/watch?v=XGvOpfvmvg0.
Stahel WR (1994) The utilisation-focused service economy: resource efficiency and product-life extension. In:
Allenby BR (ed) The greening of industrial ecosystems. National Academy Press, Washington, pp 178–190
Stahel WR (2001) Sustainability and services. In: Charter M, Tischner U (eds) Sustainable solutions: designing
products and services for the future. Greenleaf Publishing, Sheffield, pp 151–164.
Stoltenberg, U. & Michelsen, G. (1999): Lernen nach der Agenda 21. Überlegungen zu einem Bildungskonzept
für eine nachhaltige Entwicklung, NNA-Berichte, Bd. 12, Heft 1, 45-54.ärkte, K Fichter et al. (eds.), pp. 51–
88. Marburg, Germany: Metropolis.

72. References sustainability strategies
Consitency referring to Huber:
Eco-Effectiveness, Cradle to Cradle (Frei 1999; Braungart & McDonough 1999, 2002); Ecological modernization (Huber
1982,1995; Mol, Sonnenfeld and Spaargaren 2009); Industrial Ecology (Frosch & Gallopoulos 1989); Clean Technology (Kemp
& Soete 1992), Gestaltung des industriellen Metabolismus [Composition of the Industrial Metabolism] (Ayres & Ayres 1996);
Material Flow Management (Enquête Commission 1994), Design for Environment (“eco-design”) (Paton 1994); Constructive
Technology Assessement (Rip, Misa & Schot 1995); Economy of the Re-production (Hofmeister 1998, Biesecker &
Hofmeister 2006); Bionik (also biomimicry, bio-inspiration, and biognosis) (von Gleich & Bannasch 1998), Metabolic
Consistency (Huber 1995).
Added by author:
Circular economy (Ellen Mac Arthur Foundation 2010); Natural Capitalism (Hawken et al. 1999); Industrial Ecosystems,
Industrial Symbiosis (Agarwal & Strachan 2006, Ehrenfeld & Gertler 1997); Systemic Design Concept (Bistagnino 2011; Pauli
2010).
Efficiency referring to Huber:
Eco-Efficiency (Schaltegger & Sturm 1989); “Changing Course” (Schmidheiny 1992) for WBCSD; “factor 4” (Fussler 1994;
Schmidt-Bleek 1994) and “factor 10” (Von Weizsäcker & Lovins 1998).
Sufficiency referring to Huber :
The Limits of Growth (Meadows et al. 1972); Carbon, Water or Ecological Footprint (Rees & Wackernagel 1997); Ecological
Rucksack (Schmidt-Bleek 1994, Bringezu 1997).
Added by author:
Post-growth, Degrowth, Transition Towns (Paech 2005; Jackson 1996, 2011); Suffizienz (german understanding) (Sachs
1993, Ott et al. 2007, Schneidewind& Zahrnt 2013); Opulenz (Luks 2010); Deep Ecology (Næss 1972, Drengson& Inoue
1995); Buen Vivir (Constitutions of Ecuador 2008, Bolivia 2009).
Education added by author:
Education for Sustainable Development 1 & Education for Sustainable Development 2 (Vare & Scott 2007); Open Source
Ecology (Jakubowski 2003);
Gestaltungskompetenz (participation skills or shaping competence) (De Haan, G. & Harenberg, D. 1999, 2001).

73. Thanks and credits
Creative Commons attributions
Slide 1: nunodantas @ flickr
Slide 2: Julia Kneuse - ASA Programm
Slide 11: designthinkingblog.com
Slide 13: d.school HPI Potsdam
Slide 16: bilder.n3po.com/
Silde 18: cargocollective.com/jessicaoswald/kassandra
Slide 19: vwl-nachhaltig.de
Slide 20: europa.eu
Slide 22: Biomimicry Germany e.V.
Slide 29: Model ~SOULFUL~ @ fotocommunity
Slide 43: asknature.org
Slide 45: d.school HPI Potsdam
Slide 56: bilder.ge-nettetal.de
Slide 57: imkerdemo.de
Slide 64: SörenG @ fotocommunity
Slide 66: Ellen Mac Arthur Foundation
questions & feedback welcome here
sanne@d-partment.com