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Chapter11

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Global Marketing Management Planning and Organization McGraw-Hill/Irwin International Marketing, 13/e © 2007 The McGraw-Hill Companies, Inc., All Rights Reserved.
Global Perspective Global Gateways ,[object Object],[object Object],[object Object]
[object Object]
Global Marketing Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Nestle Way: Evolution Not Revolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of Global Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Planning for Global Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning for Global Markets (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Planning Process ,[object Object],[object Object],[object Object],[object Object]
International Planning Process ,[object Object]
Alternative Market-Entry Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Alternative Market-Entry Strategies ,[object Object]
Exporting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contractual Agreement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contractual Agreement (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic International Alliances ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic International Alliances (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic International Alliances (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Foreign Investment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organizing for Global Competition (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Schematic Marketing Organization Plan Combining Product, Geographic, and Functional Approaches ,[object Object]
[object Object]

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Chapter11

  • 1. Global Marketing Management Planning and Organization McGraw-Hill/Irwin International Marketing, 13/e © 2007 The McGraw-Hill Companies, Inc., All Rights Reserved.
  • 2.
  • 3.
  • 4.
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