Very few people are able to attend conferences. But, attending conferences is very valuable for learning and growth. You can attend a conference virtually and realize all the benefits of attending physically.

1. By attending conferences virtually!
Susan Visser
@susvis
Boost your social presence and
professional career

2. Very few people are able to
attend conferences
But, attending conferences is very valuable for both IBM and IBMers.
Learn how you can attend a conference virtually and realize all the
benefits of attending physically.

3. @susvis
Agenda
 Once you’re set up to attend a conference
virtually, you’ll be able to achieve the
positive benefits of attending a
conference while avoiding the inevitable
negative drawbacks.
 Grow your social eminence while using
social media to share and engage with
attendees.
 It’s easier than you think and it means you
can virtually travel the world to attend
conferences without ever leaving home.
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This presentation assumes that you know how to tweet. If you don’t,
review the following presentation: Social Enablement for Professionals.

4. @susvis
Virtual Conferences
Why Virtual Conferences?
 Most live events are now streamed live,
for free, and allow live tweeting.
 Travel is expensive and time is at a
premium.
 By attending virtually, as a team, we can
increase the reach of IBM messages.
 You can engage with speakers and
attendees via Twitter and increase your
reputation as an expert.
Avoid Negatives
 Travel: long flights, customs, security, etc
 Hotels like the Luxor and Excalibur
 Booking and expensing travel
 Wi-Fi / battery issues
 Time zone fatigue
 Too much walking and cold conference
rooms
 Crowds
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5. @susvis
Benefits
Attending conferences
 Engage with attendees and other
experts.
 Be seen as an expert by attendees and
influencers.
 Learn from attendees, speakers,
influencers, and industry experts.
 Stay on top of the latest news and
announcements.
 Learn how key customers are using
solutions.
 See live demos.
Unique to virtual events
 Follow more conversations and even
different events at the same time, for
example:
– Oracle's Open World
– Money 20/20
 Ability to find published posts to share
and bring value to conversations.
 Possibility to have more “hallway”
conversations than those attending in
person.
5 @susvis

6. Experience IBM Insight 2015 live
with IBMGO!
IBMGO is free, interactive, and available anytime,
anywhere.

7. Do now: Get ready for
the conference!
 Register for IBMGO.
 View the schedule and choose the sessions you’ll attend.
 Block your calendar so you are available at the scheduled time.
 Set up your Hootsuite or Tweetdeck dashboard to watch current conversations.
 Learn as much about the conference before it takes place so you are prepared to take part.
7 @susvis

8. Register for IBMGO
1. From IBMGo.com, click on Insight
and register to join.
2. Complete the registration forms.
3. Check your email for verification link.
8 @susvis

9. Choose the sessions you
want to attend
1. Click on “View Schedule” for the Main Tent to see the sessions taking place
over 3 days.
2. Click the description to learn more about each session and the speakers.
3. Note that the scheduled times are in the Pacific Time Zone.
4. Suggestion: at a minimum, attend all General sessions.
• Monday October 26 - 8:30am - 10:00am (11:30 – 1:00 ET)
General Session Day 1: Leave No Problem Unsolved, Transform Your Industry
• Tuesday October 267- 8:30am - 10:00am (11:30 – 1:00 ET)
General Session Day 2: Run Your Perfect Race, Empower Yourself
• Wednesday October 28 - 8:30am - 10:00am (11:30 – 1:00 ET)
General Session Day 3: Make Your Mark, Disrupt Your Marketplace
9 @susvis

10. Set up your Tweetdeck or
Hootsuite dashboard
Choose users and hashtags to focus your social listening.
10 @susvis

11. @susvis
Suggested users and hashtags for
IBM Insight
Users
 @IBMInsight
 @IBMAnalytics
 List of conference speakers / influencers
Hashtags
 #IBMInsight
 #bigdata
 #analytics
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12. @susvis
If you’re watching Oracle at the same
time, add these users and hashtags
Users
 @OracleOpenWorld
Hashtags
 #oow15
 #cloud
 #database
 #innovation
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13. @susvis
For industries and special
initiatives, follow these hashtags:
IBM Analytics special initiatives
 #dataofficer - Activities related to
Chief Data Officers
 #WatsonAnalytics
 #IBMandTwitter - partnership
 #IBMknows - Analytics Industry
Solutions SigMo
 Industrial sector:
• #IoT
• #IIoT
• #IoE
• #InternetofThings
• #Industry40
 Technical Marketing
sector:
• #hybridcloud
• #predictiveanalytics
• #database
• #SparkInsight
 Public sector:
• #IBMpublicsector
• #IBMhealth
• #IBMgovernment
• #IBM4Public
• #saferplanet
FSS sector:
#Fintech
#Insurance
#Banking
Communications
sector:
#SmarterEnergy
#IBMtelecom
#SmarterMedia
Distribution sector:
#SmarterRetail
#IBMCPG
#SmarterTransport
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14. @susvis
Learn what is going on before the conference:
the more prepared you are, the more effective
you’ll be at tweeting during the event.
 IBM Insight – conference website
 Crowdchat –twitterchats centered around
Insight
 IBM Big Data Hub Blogs about IBM Insight
Sessions – bloggers have been busy
priming the market with pre-conference
messages
 Tumblr Blog for IBM Insight – the official
blog site for the event
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15. From ibm.com/ibminsight, find speakers, sessions, etc.
15 @susvis

16. Four crowdchats took place to promote Insight
topics: www.crowdchat.net/ibminsight
where influencers, IBMers, and attendees chatted.
16
Review these previous chats to see what people are
thinking about and to find new people to follow.
@susvis

17. Read the blogs on the ibmbigdatahub.com for
information about the event.
17 @susvis

18. Read the blogs on ibmevents.tumblr.com
for information about the event.
18 @susvis

19. Engage and Share – using
Twitter
Tweet strategically: before, during, and
after the event.
Follow people related to the event:
speakers, attendees, and frequent
Tweeters

20. Start engaging with attendees before the conference begins
20 @susvis
TIP:
Follow all speakers
and frequent
Tweeters.
TIP:
Mention people who
are speaking or
attending the event.
TIP:
Tell people how they
can get info about the
conference.
TIP:
When responding to a
mention, expand on
what you’re looking
forward to.

21. Live Tweet at the Event
 Review these stories to see live tweeting in action:
– Tweets from IBM Impact 2014 when Kevin Spacey was guest speaker
– Tweets from IDUG Orlando 2013
 Examples from a recent event:
21 @susvis
TIP:
Add other hashtags in
your Retweeets to reach
wider audience
TIP:
Quote speakers and
mention them and
their company
TIP:
Retweet and
add point of
view

22. Live Tweet at the Event
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I’m livetweeting the #IBMInsight General Session! Watch live
via IBMGO.com #analytics #bigdata
#Analytics, #security and #cloud are essential to make #IoT
more intelligent, innovative and safe to use. #IBMInsight
Analytics is moving from select few to empowered many.
#Analytics for all! #IBMInsight #WatsonAnalytics
@susvis
TIP:
Inform people that
you’re live tweeting.
TIP:
In your POV,
add a link to an
existing blog or
video.
Suggested
Tweets.

23. Live Tweet at the Event
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I’m a fan of both @BobDylan and #IBMWatson, so I keep
watching this video: https://www.youtube.com/watch?v=pwh1INne97Q
@susvis
TIP:
Take a screen cap of
livestream to share great
images.
TIP:
Use snippet or screen
cap tool from
Sametime.

24. Tweets after the event
24 @susvis
Great people I met via #IBMInsight @annebot @TheRudinGroup
@dgerbino @BigDataGal @iSocialFanz
Speakers who inspired at #IBMInsight @Markjeffries1 @BrianGrazer
@RealRonHoward @levie @chrismoodycom @davidwkenny
TIP:
Retweet messages
and add mentions
and hashtags to your
POV.
TIP:
Mention people
you met via the
event.

25. Tweeting about competition
25
DB2, the right choice database for you
compared to #Oracle! Attend this
#DB2 Tech talk on Oct 22. #oow15
http://bit.ly/tt2015oct
@susvis
TIP:
When a
recommendation is to
#oow15, suggest
#IBMInsight
TIP:
When using
competitive hashtags:
never disparage: be
respectful.
TIP:
When uncertain,
simply use industry
hashtags.

26. Wrap-up

27. @susvis
To Do
• Register for IBMGO.com
• Set up who (@) and what (#)
to follow in Tweetdeck.
• Listen / Read to prepare for
event.
• Show up for event.
• Tweet what you learn from
the event.
• Follow speakers / frequent
Tweeters.
• Engage with your followers
by:
• Favouriting or Retweeting
content you like.
• Commenting on their posts.
• Adding your point of view
wherever possible.
• Replying to followers to thank
them for mentioning you.
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28. @susvis
Learn More
• Analytics Experts Social
Media Academy
• Analytics Platform Social
Engagement Zone
• IBM Social Media
Guidelines
• Join GetSocial.
• Digital IBMer Hub
• Watch 1-3-9 video
featuring Marie Wallace
“Sharing Expertise”.
• The Ultimate Guide to
Hashtags
• Twenty reasons why
virtual conferences are the
future
28
@susvis

29. Susan Visser
• After graduating from University of Waterloo with a
Math and Business degree, Susan joined IBM and has
worked in various roles including information
development, marketing, education, certification,
publishing, and social media.
• Susan’s role in social media is to publish content to
promote IBM’s analytics products related to the
Finance Services Sector. She teaches other IBMers to
amplify these messages and to build their online
reputation as an expert in their field.
• 26 years into her career, Susan proves that social
media is not just for kids.
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30. Backup

31. Monday, October 26 (All times listed in PT.)
 8:30am - 10:00am
General Session Day 1: Leave No Problem Unsolved, Transform Your Industry
 10:30am - 11:30am
Why Your Strategy Doesn’t Work Anymore – Digital Reinvention Lessons from the C-suite
– Technology forces are creating new experiences and disrupting operating models. Competitors are coming from unexpected
places. Strategies that have been solid for years need to turn on a dime. Your […]
 1:00pm - 2:00pm
Reimagine Analytics for the Insight Economy with Twitter and the Weather Company
– Leaders in the Insight Economy know that pervasive use of insight helps organically transform their business and industry. Every
day, more people across the enterprise are using data and analytical […]
 2:30pm - 3:30pm
Meaningful Insights. Right Time Action. Opportunity Realized.
– The secret to competing in the Insight Economy is advanced analytics. Designed to take advantage of recent advances in big
data, open source and cloud, advanced analytics deliver meaningful insights […]
 3:30pm - 4:30pm
Context is King: How Mobility is Changing the Game in the Insight Economy
– Mobile is making Big Data even bigger, presenting new opportunities and challenging existing enterprise IT processes. The
bounty of real-time data from devices and sensors is providing irresistible and unprecedented […]
 4:30pm - 5:30pm
Maximize Digital Business with Cloud, Data & Mobile
– Cloud enables businesses to accelerate their digital transformation, but it can also introduce new challenges. To capitalize on
mobile, cognitive and analytics, organizations must be able to use data, applications […]

32. Tuesday, October 27
 8:30am - 10:00am
General Session Day 2: Run Your Perfect Race, Empower Yourself
 11:30am - 12:30pm
Meeting the Challenges of Ground to Cloud Data Management
– Data is everywhere and in all forms. Your users require higher availability, greater agility and more self-
service. Hadoop and cloud technologies are making their way into architecture decisions and your […]
 2:30pm - 3:30pm
What Will You Do with Watson?
– Imagine a world where information presented itself at the point of possibility, decisions were made with all available evidence,
and the expertise of your entire organization was available on demand. […]
 3:30pm - 4:30pm
Distinguish Your Business: Compete by Driving Real-time High-quality Insights
– Competing in the Insight Economy demands that every business decision, whether made by human or
machine, be informed by the most accurate analysis possible within an ever-shrinking time window.
Operations […]
 4:30pm - 5:30pm
From Challenges to Shared Vision: The Path Toward a Comprehensive Big Data Analytics Solution
– Unleash the full power of your data. Analytics, Data Management, Information Governance, Infrastructure –
their synergy drives better business outcomes. Join us to uncover key lessons from the field for […]

33. Wednesday, October 28
 8:30am - 10:00am
General Session Day 3: Make Your Mark, Disrupt Your Marketplace
 10:30am - 11:30am
Stop Unknown Threats Before You’re Breached: Apply Analytics to the Challenge of Security
– While you’re reading this, attackers are persistently working to breach your enterprise. They use increasingly
sophisticated methods to find a way in, and most victims don’t discover the breach for […]
 11:30am - 12:30pm
Building Today’s Business in the Cloud
– With the advent of cloud computing, organizations are increasingly looking for ways to tap into and leverage the availability,
flexibility and ease of use of cloud data services. In this […]
 1:00pm - 2:00pm
Technology Transcendence: Giving Your Collaboration Tools a Brain
– Jason Silva, host of National Geographic’s Brain Games, will lead a conversation about the potential to extend collaboration
with technologies like cognitive computing, increasing our potential as individuals and changing […]
 2:00pm - 3:00pm
Achieving Comprehensive Information Integration and Governance
– Integration & Governance is not a one-size-fits-all program of bureaucratic procedures and expensive technologies. Instead, it is
an approach that helps organizations discover, enrich, integrate, locate and manage diverse data […]
 3:00pm - 4:00pm
Intelligent IoT – Insight for Business Transformation
– Intelligent IoT has grown beyond merely linking the physical and digital worlds, to creating powerful actionable insight.
Understand how you can take IoT beyond simply being about the number of […]

34. The End.
See you on Twitter & LinkedIn!
@susvis