1. Advertising Goal
To bring more students to the local movie theatre and to see more films.
Client: KeyFacts
 Bison cinema has six screens
 Located in the buffalo mall
 Gets new releases and shows them for a limited time
 Tickets sell around $7
 College students, through the bookstore, can pay $5.
Product:Key features
 The cinema is the perfect place to unwind.
 Great place to hang with friends
 Shows the latest films from Hollywood
 Along with a film you get a great variety of snacks.
 Lots of parking
What is the Purpose of the Product?
 The cinema is the perfect place to unwind and to escape reality while still
being able to hang with family and friends.
 To see your favorite actors and films on the big screen with surround sound
and the best picture quality.
What is the product Made of?
 It’s a six screen cinema
 Has a lobby to congregate in
 Has a snack bar with various goodies
 Has bathrooms to use before and after the film
Who and What Made the Product?
 City of Jamestown, North Dakota has provided the theatre.
 The Buffalo City Mall has provided the location.
 Hollywood studios provide the films.
Target Audience: Demographics andPsychographics
The target audience for this is ad is college students between the ages of 18 and 25
and who want a place to see the latest films that Hollywood has to offer. They are
typically students with a little money to burn, who have cars, friends, and have a
love for film and have favorite actors and actresses. If there isn’t a film they are
interested in seeing right now, there will be. Hollywood releases several dozen films
a year and they make over 10 billion dollars each year.
The average target audience is about 20 years old. Most college students graduate
about 21 to 22 though we are trying to appeal to all college students.
Members of the target audience have busy lives but by appealing to them through
advertisements to check out their local movie theatre we are hoping that when they
do find themselves having free time that they will want to go to the movies. This
audience is the perfect audience to appeal to because they are the ones that listen to

2. ads the most and are willing to spend some of their money, no matter how much
they have, on seeing a film, especially if the film has good word of mouth or a
favorite actor or actress.
Product Benefits
 The cinema will make the target audience happier.
 Pleased to see a film they have been wanting to see.
Direct Competitors andBrand Images
Direct competitors are websites that stream films illegally
 Any website that shows films illegally is a better option for this target group.
 The quality may not be that good but its free
 You would save money on tickets and gas
Indirect Competitors andBrand Images
 Other options are going bowling where you can actually hang and talk with
your friends, not to mention have a drink or two.
 Any outdoor activity if seeing a film in the spring, fall, or summer.
Product Brand Image
 Audience believes that they are seeing enough films
 Audience believes that they don’t need to go see a film that often
 Audience likes to have options when it comes to entertainment
Strategic Message:The Promise
Going to the cinema is the best form of entertainment for you and your friends.
Supporting Evidence: The Proof
 With University of Jamestown offering cheaper tickets you can’t use lack of
money as an excuse.
 With the newest films being screened, why wait till DVD.
 Open 7 days a week, there’s always a time to go.