1. SCHFH Communications Plan 2015-16
11/4/15 - Draft 3 Page 1
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DeterminingOur Audiences
Internal
Staff Members
AmeriCorps Members
Board Members
Volunteers
PartnerFamilies
CommunityPartners
Individual Donors
Corporate Donors
Local and State Government
Remove anyof these or addothers?
External
Potential Staff Members
Potential AmeriCorps Members
Potential BoardMembers
Potential Volunteers
Potential PartnerFamilies
o Workingpoor
o Substandardhousingsituations
o Little or nocomputeror social mediaaccess
o May have a language barrier
o May be illiterate
o May needhelpwith understandingorcompleting paperwork
o May be fearful orintimidatedbythe process
Potential CommunityPartners
Potential Individual Donors
Potential Corporate Donors
Local and State Government
Remove anyof these or addothers?
SummarizingOur Mission
Buildhomes,community,andhope
Supportthe homeless
Work to endpovertyhousing
Work to endsubstandardliving conditions
Remove anyof these or addothers?
2. SCHFH Communications Plan 2015-16
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EstablishingOur Broader and More SpecificTeamGoals
Educate and train ourselvesandothers asnecessary
Communicate aswell aswe can
Assist,aide,orhelp all stakeholdersaswe are able
Buildpartnerships–Lookfor win/winopportunities
Practice servantleadership
Empowereachotherto try new ideas,methods,processes,tools,etc.
Askquestionsif necessaryandrequest/receivefeedback
Establishspecificroles,responsibilities,goals,anddeadlines
Holdourselvesaccountableforourownwork
Promptlyadmitmistakes,apologize asappropriate,andfix the problem
Regularlyassess,evaluate,andadjustasnecessary
Exhibitexcellence andprofessionalism
Witnesstoothersby beingGod’slove inaction
Remove anyof these or addothers?
Asking and Answeringthe Journalistic Questionsto Determine OurMessages
Who
Who isHabitat forHumanity?
Who isAmeriCorps?
Who iseligibleforaHFH home?
Who are ourstaff members?
Who are ourvolunteers?
Who are ourpartner families?
Who are ourcommunitypartners?
Who are ourindividual donors?
Who are ourcorporate donors?
Who has proventobe our bestresources?
Additional WHOquestionstoaskand answerinorderto determine our messages?
What
What doesHFH do as an organization?
What does AmeriCorps do?
What do we do as individuals?
What do we do as a team?
What do our volunteersdo?
What doesour staff do?
What do our partnerfamiliesdo?
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What do our communitypartnersdo?
What do our individual donorsgive?
What do our corporate donorsgive?
What resourcesdowe needstakeholders toknow about?
What are our mostfrequentlyaskedquestions?
What are the bestanswerstoour most frequentlyaskedquestions?
What are some of the mythswe needtodebunk?
Additional WHATmessages?
When
Knowthe historyof HFH
Knowthe historyof AmeriCorps
Knowthe historyof SCHFH
Knowthe timeframe andstepsin the partnerfamilyprocess
Knowour keyannual eventsandwhentheytypicallyhappen
Knowthe editorial calendaror eventtimeline ahead
Knowour deadlines
Additional WHEN messages?
Where
Know where the SCHFHoffice islocated
Knowwhere the ReStore islocated
Knowwhere toaccess additional resources
Knowwhere the currentbuildsitesare located
o Ellendale
o Georgetown
o Laurel
o Seaford
o Others?
Knowwhere the keyannual eventsare typicallyheld
Additional WHEREmessages?
Why
Why dowe workat HFH?
Why dowe serve with AmeriCorps?
Why dowe volunteerforeitherorboth?
Why are we committedtothis?
Why doour partner familiescome tous?Why do theystayor leave ourprograms?
Why doour donorsand partnerscome to us? Why dotheystay or leave us?
Additional WHYmessages?
4. SCHFH Communications Plan 2015-16
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How
Prayer
Commitment
Dedication
Communication
Partnerships
Teamwork
Efficiency
Additional HOWmessages?
Evaluating Our Channels
Internal
E-mail
Bi-weeklynewsletter
Website
Social MediaAccounts
o Facebook
o Twitter
o YouTube
o Instagram
o Other?
Staff Meetings
Team Builders
Editorial CalendarorEventsTimeline
Prayer
Remove anyof these or addothers?
External
E-mail blasts
Bi-weekly Newsletter
Website
Social MediaAccounts
o Facebook
o Twitter
o YouTube
o Instagram
o Others?
Mediaalertsand PressRelease (Newspaperads)
o Cape Gazette
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o Sussex Countian
o The Wave
o The Guide
o MilfordChronicle
o Others?
Flyers andPosters
o Churches
o FoodPantries
o Social ServicesOffices
o PublicLibraries
o CommunityCenters
o CollegesandUniversities
o Others?
DirectMailings?
o Annual appeal?
Specialized Ads
o Cape Gazette
o Beach Life
o LettersfromCAMP Rehoboth
o Others?
TV
o WMDT – ABCAffiliate
o WBOC – CBSAffiliate
o WRDE – NBC Affiliate
o Good Morning,Delmarva
o DelmarvaLife
o Otherlocal affiliates?
Radio
o 105.9 Lewes
o WGMD 92.7 NewsTalk of Delmarva
o WAFL 97.7 PopRock
o WYUS 104.1 La Exitosa
o Otherlocal affiliates?
Churches (We needacurrent listof all churchesin Sussex county)
o Make flyersorbrochuresavailable pre-visit
o Place linksontheirwebsitesandsocial mediatoSCHFHpre-visit
o Provide churchleaderswithlistof ourcurrentresourcesandcontacts
o Have a representative speakatservicesandinvite potential volunteers,donors,
partners,or applicantstoattendthe next informationsession
o Host regularInformationsessionsandhelppeoplesignuptovolunteerorreceive
services(Perhaps startmonthly andmove to quarterly)
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Foodbanks (Currentlistneeded)
Baby pantries (Currentlistneeded)
Homelessshelters (Isthislistcurrent?)
o Connections
o CrisisHouse
o People’sPlace
o Child,Inc.Martha’s Carriage House,andSarah’sHouse
o Martha’s House I and II
o Casa San Francisco
o Home of the Brave
o Others?
Code Purple (Cold) shelters
o Immanuel ColdShelterRehoboth
o GatewayFellowshipBridgeville
o Others?
Social services (Currentlistof officesinSussex Countyneeded)
Communitycenters (Currentlistneeded)
Colleges/Universities (Currentlistneeded)
Libraries (Currentlistneeded)
Informationsessions (MonthlyleadingtoQuarterly)
o Familyservicesrep –10 to 15 minutes
o Repairprogramrep – 10 to 15 minutes
o Volunteerrep – 10 to 15 minutes
o Q &A and signup
Remove anyof these channels oradd others?
Our Events
Annual
Fundraisers
o WalterJonesAuctionandGolf Classic
o Annual appeal?
o Other?
CelebrationsorFUNraisers
o Gala dinner
o Volunteerappreciation
Missiontrips
o Guatemala
o Other?
Theme builds
o Women’sBuild
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o Veteran’sBuild
o CollegiateChallenge
o J Term
o Local celebritybuild?Familybuild?Local sportsteambuild?
o Other?
Quarterly
Monthly
Weekly
Other Considerations andConstraints
Budgetand time constraints
Availabilityof resources
Priorities
Skillsandinterestlevels
Feedback
AssessmentandEvaluation
Adaptability
Continuity
Sustainability