1. IBM Select Social Enablement Program
A Digital IBMer Offering
IBM Select Social Eminence Program
How to Identify and Recruit Candidates
Susan Emerick, Social Business Program Manager
IBM CHQ Digital Strategy & Development
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© 2011 IBM Corporation

2. Characteristics of best suited candidates
IBMers who possess deep knowledge
and passion around IBM products and
solutions, and have already achieved a
measurable degree of market influence
leveraging their individual brand in
relevant offline and–ideally–online
communities.
IBMers that have domain expertise
aligned to Go-To-Market priorities, they
can be Technical or Business topical
experts who have the desire to build online influence
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Comfortable collaborating,
commenting, publishing in social
environments (early adopters)
Comfortable with and finds value in
creating relationships digitally
Committed to sustaining activity and
evolving participation to achieve
personal and business objectives
Willing to leverage internal listening
capabilities to identify existing social
graph and enhance online professional
network
© 2011 IBM Corporation

3. Resources for identifying candidates
Individuals that appear in the Social Intelligence Research
Expertise Locator
Recommendation from Market Segment Managers and/or Product
Offering Managers
Sample recruiting letter
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© 2011 IBM Corporation

4. What should program participants be willing to do?
Must be willing to work with a Social Business Manager to support social
engagement and out reach on behalf of IBM Program Go-To-Market Goals
Must be willing to take a short (no more than 10 minute) assessment
Must be willing to represent IBM in relevant social conversations
Must be willing to share current activity and experiences
Must be open and willing to action on recommendations provided
Must be willing to be tracked in an progress report and participate in check
points to evaluate activity and adjust plans as appropriate
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© 2011 IBM Corporation