marketing

1. KS HERBS
GROUP MEMBER:
SURRIENTHIREN MOHAN
NG YUEN KAI

2. KS HERBS SDN BHD
Industry analysis
• Sanitizer by using herbs as ingredients.
• Can kill 99.9% virus
• Good for health
Located and Company Size
• Register under SdnBhd and with 35
staffs.
• Petaling Jaya industry park (1069sf).
Target Market
• Age range:21-60.
• Working with income.
• Affordable the sanitizer.
• Regardless male or female.
Global Perspective of the industry
• Cheapest compare with some company
Local Perspective of the industry
• Cheapest in Malaysia
• suitable everyone 15days new born baby- 99yrs

3. Company profile
• KS HERBS SDN BHD
• Company name come from 2 of our co-founder.
• Bring out that this sanitizer is healthy and most important is
made by herbs but can also kill the virus up to 99.9%.
• Started on 6 JUNE 2021
• Based in Petaling Jaya Malaysia
• One of the big company in new business.

4. Company History
• KS Herbs ia a new
launch business.
• Because of Covid-
19 two of our co-
founder decided to
launch a healthcare
company.
• Our co-founder is
Surrien and Kai in
healthcare industry
about 15 years.
Factory
• KS Herbs located at
PJ Industry Park.
• The size of factory
1069sf.
• 35 staffs work in
factory.
Company Mission
• KS Herbs heard the
voice of consumer.
• A good product and
with an affordable
price.
Our Vision
• In the future will
produce more
healthcare product
example: hand
gloves and face
mask.
• Currently focusing
on sanitizer.

5. • Sanitizer
• By using herbs as ingredients.
• Can kill 99.9% virus.
• Good of health.
• Can be spray on skin even thought is allergy skin.
• Affordable price.
Product
• Ministry of Health of Malaysia (Kementerian Kesihatan
Malaysia)
License

6. Currently company status
• Consumer based is quite small
• The consumer didn't aware our new company and new products.
• Brand awareness is very low.
• Company is planning to produce face mask and hand gloves.
Legal status
• Ministry of Health of Malaysia (Kementerian Kesihatan Malaysia)
Ownership
• 2 co-founder Surrienthiren a/l Mohan and Ng Yuen Kai.
• Shareholding 40% each for 2 of co-founder another 20% split by others shareholders.

7. Marketing plan

8. Product
• The main ingredients Neem is one of the
most popular herbs in the world of Ayurveda.
• It offers a variety of therapeutic
characteristics that aid in the prevention of
common infections.
• It contains over 130 biologically active
ingredients that work wonders in the
prevention of viral and bacterial infections.
• Neem is a powerful immunostimulant, which
makes it excellent to have at this moment
when the entire planet is under constant threat
of new coronavirus infection.

10. Packaging
The KS Herbs Disinfectant comes with 5L ,1L, 500ml and 150ml
5L
,1L
500ml & 150ml

11. Price
 RM 150 5L (Bundle
price available)
 RM 35 1L
 RM 15.90 500ml
 RM5.90 150ml

12. Sales Calculation
Unit : 1st 100 (5L)
Capital : RM 10,000 + 10% interest
Total Selling : RM 15,000
Cost : RM 10,000
Profit : RM 5,000
If 10% discount :
Unit : 1st 100 (5L)
Capital : RM 10,000 + 10% interest
Total Selling : RM 13,500
Cost : RM 10,000
Profit : RM 3,500
Future :
Selling 1000 units of 4 different bottles
(5L, 1L, 500ml, 150ml)
Total Selling : Rm 206,800
Estimated profit : RM 75,000
Cost Selling Price Profit each unit
Product – RM 55
Shipping – RM 5
Labor – RM 7
Tax – RM 3
Others – RM 30
RM 150 5L
If
RM 150 5L – 10%
discount
RM 50
RM 35
Product – RM 10
Shipping – RM 3
Labor – RM 3
Tax – RM 1
Others – RM 7
RM 35 1L
If
RM 35 1L – 10% discount
RM 15
RM 11.50
Product – RM 3
Shipping – RM 1
Labor – RM 1
Tax – RM 0.90
Others – RM 3
RM 15.90 500ml
If
RM 15.90 – 10% discount
RM 7
RM 5.41
Product – RM 1.00
Shipping – RM 0.40
Labor – RM .30
Tax – RM 0.20
Others – RM 1
RM5.90 150ml
If
RM 5.90 – 10% discount
RM 3
RM 2.41

13. E-Marketplace
• We also available at e-commerce
market.
• The e-commerce market is booming,
and internet-savvy individuals want
to have an online store to connect
with customers.

14. Place
KS Herbs main Head
Quarters is located Jalan
Kemajuan, Seksyen 13,
46200 Petaling Jaya,
Selangor

15. Promotion
Sales Promotion Techniques Targeted To Consumers
• Free Samples
• Freebies are available
• Discounts/Coupons for Discounts
• Shipping Schemes- Free shipping
Sales Promotion Techniques Targeted to Traders
• Incentives given to traders (wholesalers and retailers) in exchange for
ordering a particular quantity of product
• Special discounts given to merchants
• Buying Allowances. Special discounts provided to the sellers when they
order a specified number of products.
Sales Promotion
• The Black Friday sale is a seasonal event
• Buy One Get One (BOGO)

16. Management team
KS HERBS
CEO
Surrienthiren
a/l Mohan
Marketing
Manager
Amala Paul
Production
Manager
Hanani Anis
CFO
Ng Yuen Kai
Financial
Manager
Suzzane Anne
HR Manager
Mohammad
Rozami

17. THANK YOU