SlideShare ist ein Scribd-Unternehmen logo
1 von 12
MEDIA RELATIONS 101 Presented by Suriya Veerappan
WHY USE MEDIA? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Changing landscape of Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
PRINCIPLES OF MEDIA RELATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT MAKES A STORY? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT’S NOT NEWS ,[object Object],[object Object],[object Object]
STORIES FOR MEDIA ,[object Object],[object Object],[object Object]
DEFINING YOUR AUDIENCE ,[object Object],[object Object],[object Object],[object Object],[object Object]
KEY MESSAGES ,[object Object],[object Object],[object Object],[object Object],[object Object]
MEDIA MATERIALS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PITCHING YOUR STORY ,[object Object],[object Object],[object Object],[object Object],[object Object]
SURIYA VEERAPPAN – CONTACT INFO ,[object Object],[object Object],[object Object],[object Object],[object Object]

Weitere ähnliche Inhalte

Ähnlich wie Media relations 101

Tara, Fact Check Muna! (A Discussion on Information Pandemic and Fake News)
Tara, Fact Check Muna! (A Discussion on Information Pandemic and Fake News)Tara, Fact Check Muna! (A Discussion on Information Pandemic and Fake News)
Tara, Fact Check Muna! (A Discussion on Information Pandemic and Fake News)Gab Billones
 
Bahar
BaharBahar
BaharCC340
 
351 lecture 7 handout
351 lecture 7 handout351 lecture 7 handout
351 lecture 7 handoutDale Cressman
 
Nic newman and richard fletcher bias, bullshit and lies - report
Nic newman and richard fletcher   bias, bullshit and lies - reportNic newman and richard fletcher   bias, bullshit and lies - report
Nic newman and richard fletcher bias, bullshit and lies - reportTel-Aviv Journalists' Association
 
Presentation - Understanding the Landscape of Disinformation in the Media Ag...
Presentation - Understanding the Landscape  of Disinformation in the Media Ag...Presentation - Understanding the Landscape  of Disinformation in the Media Ag...
Presentation - Understanding the Landscape of Disinformation in the Media Ag...Amir Jahangir
 
Tackling Misinformation, Disinformation, and Hate Speech: Empowering South Su...
Tackling Misinformation, Disinformation, and Hate Speech: Empowering South Su...Tackling Misinformation, Disinformation, and Hate Speech: Empowering South Su...
Tackling Misinformation, Disinformation, and Hate Speech: Empowering South Su...Excellence Foundation for South Sudan
 
INTEGRATE 2016 - Joe Cohen
INTEGRATE 2016 - Joe Cohen INTEGRATE 2016 - Joe Cohen
INTEGRATE 2016 - Joe Cohen IMCWVU
 
Social Media Conversations: How to connect with your audience online
Social Media Conversations: How to connect with your audience onlineSocial Media Conversations: How to connect with your audience online
Social Media Conversations: How to connect with your audience onlineThe Hoffman Agency Asia Pacific
 
Public Relations Theory
Public Relations TheoryPublic Relations Theory
Public Relations TheoryBrett Atwood
 
Understanding the Landscape of Information Generation in the Media Age by Ami...
Understanding the Landscape of Information Generation in the Media Age by Ami...Understanding the Landscape of Information Generation in the Media Age by Ami...
Understanding the Landscape of Information Generation in the Media Age by Ami...Amir Jahangir
 
Extending Your Reach: Creating a Culture of Sharing
Extending Your Reach: Creating a Culture of SharingExtending Your Reach: Creating a Culture of Sharing
Extending Your Reach: Creating a Culture of SharingSocial Media for Nonprofits
 
Hum 186 wk 4
Hum 186 wk 4Hum 186 wk 4
Hum 186 wk 4shelly84
 
MS&L: Influencing Communication
MS&L: Influencing CommunicationMS&L: Influencing Communication
MS&L: Influencing CommunicationDon Martelli
 
Misinformation, Disinformation, Malinformation, fake news and libraries
Misinformation, Disinformation, Malinformation, fake news and librariesMisinformation, Disinformation, Malinformation, fake news and libraries
Misinformation, Disinformation, Malinformation, fake news and librariesDr Trivedi
 
The New York Times Innovation Report
The New York Times Innovation ReportThe New York Times Innovation Report
The New York Times Innovation ReportNancy Karam
 
INTRODUCTION TO TV NEWS GATHERING
INTRODUCTION TO TV NEWS GATHERINGINTRODUCTION TO TV NEWS GATHERING
INTRODUCTION TO TV NEWS GATHERINGNayif AbuTayeh
 
Word of Mouth - Truman State University
Word of Mouth -  Truman State UniversityWord of Mouth -  Truman State University
Word of Mouth - Truman State UniversityWillow Baum
 
Digital Literacy - Propaganda ESPM
Digital Literacy - Propaganda ESPM Digital Literacy - Propaganda ESPM
Digital Literacy - Propaganda ESPM Renee Hobbs
 

Ähnlich wie Media relations 101 (20)

Tara, Fact Check Muna! (A Discussion on Information Pandemic and Fake News)
Tara, Fact Check Muna! (A Discussion on Information Pandemic and Fake News)Tara, Fact Check Muna! (A Discussion on Information Pandemic and Fake News)
Tara, Fact Check Muna! (A Discussion on Information Pandemic and Fake News)
 
Bahar
BaharBahar
Bahar
 
351 lecture 7 handout
351 lecture 7 handout351 lecture 7 handout
351 lecture 7 handout
 
Nic newman and richard fletcher bias, bullshit and lies - report
Nic newman and richard fletcher   bias, bullshit and lies - reportNic newman and richard fletcher   bias, bullshit and lies - report
Nic newman and richard fletcher bias, bullshit and lies - report
 
Presentation - Understanding the Landscape of Disinformation in the Media Ag...
Presentation - Understanding the Landscape  of Disinformation in the Media Ag...Presentation - Understanding the Landscape  of Disinformation in the Media Ag...
Presentation - Understanding the Landscape of Disinformation in the Media Ag...
 
Tackling Misinformation, Disinformation, and Hate Speech: Empowering South Su...
Tackling Misinformation, Disinformation, and Hate Speech: Empowering South Su...Tackling Misinformation, Disinformation, and Hate Speech: Empowering South Su...
Tackling Misinformation, Disinformation, and Hate Speech: Empowering South Su...
 
INTEGRATE 2016 - Joe Cohen
INTEGRATE 2016 - Joe Cohen INTEGRATE 2016 - Joe Cohen
INTEGRATE 2016 - Joe Cohen
 
Social Media Conversations: How to connect with your audience online
Social Media Conversations: How to connect with your audience onlineSocial Media Conversations: How to connect with your audience online
Social Media Conversations: How to connect with your audience online
 
Public Relations Theory
Public Relations TheoryPublic Relations Theory
Public Relations Theory
 
Understanding the Landscape of Information Generation in the Media Age by Ami...
Understanding the Landscape of Information Generation in the Media Age by Ami...Understanding the Landscape of Information Generation in the Media Age by Ami...
Understanding the Landscape of Information Generation in the Media Age by Ami...
 
Extending Your Reach: Creating a Culture of Sharing
Extending Your Reach: Creating a Culture of SharingExtending Your Reach: Creating a Culture of Sharing
Extending Your Reach: Creating a Culture of Sharing
 
social media
social mediasocial media
social media
 
Brand and trust in a fragmented news environment
Brand and trust in a fragmented news environmentBrand and trust in a fragmented news environment
Brand and trust in a fragmented news environment
 
Hum 186 wk 4
Hum 186 wk 4Hum 186 wk 4
Hum 186 wk 4
 
MS&L: Influencing Communication
MS&L: Influencing CommunicationMS&L: Influencing Communication
MS&L: Influencing Communication
 
Misinformation, Disinformation, Malinformation, fake news and libraries
Misinformation, Disinformation, Malinformation, fake news and librariesMisinformation, Disinformation, Malinformation, fake news and libraries
Misinformation, Disinformation, Malinformation, fake news and libraries
 
The New York Times Innovation Report
The New York Times Innovation ReportThe New York Times Innovation Report
The New York Times Innovation Report
 
INTRODUCTION TO TV NEWS GATHERING
INTRODUCTION TO TV NEWS GATHERINGINTRODUCTION TO TV NEWS GATHERING
INTRODUCTION TO TV NEWS GATHERING
 
Word of Mouth - Truman State University
Word of Mouth -  Truman State UniversityWord of Mouth -  Truman State University
Word of Mouth - Truman State University
 
Digital Literacy - Propaganda ESPM
Digital Literacy - Propaganda ESPM Digital Literacy - Propaganda ESPM
Digital Literacy - Propaganda ESPM
 

Kürzlich hochgeladen

Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationnomboosow
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Celine George
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityGeoBlogs
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpinRaunakKeshri1
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)eniolaolutunde
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactdawncurless
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactPECB
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 

Kürzlich hochgeladen (20)

Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communication
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpin
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 

Media relations 101