1. Become a LinkedIn
Lead Generation Star !
Prove Best Practices
Surekha Parekh
WW DB2 for z/OS Program Director & IM System z Social
Media Strategist

2. Facts about LinkedIn as Social
 Most Powerful B2B Social Network
 61% B2B companies have acquired a customer via LinkedIn
(source www.hubspot.com)
 LinkedIn drove more B2B websites nearly 3 TIMES > Twitter
(source www.leadformix.com 2010 survey)

3. Social Media Hints & Tips
Social Media Marketing are a new set of Marketing Tools for the
Market Managers Tool kit that must be INTEGRATED with existing
marketing strategies/tools to help Marketers work SMARTER instead
of HARDER
• Keep focused on your objective ?
 SEGMENTATION TARGETING POSITIONING are KEY
 Who do you want to target ?
 What is the need/challenge you are trying to address ?
 How are you going to measure success ?

4. Complete Profile – Just the START
 Use Keywords find the right words to describe your current position
use KEYWORDS in PROFILE HEADLINE & Summary
(Search Engines & LinkedIn use KEYWORDS)
 Add PHOTO
 Add your company website URL not personal URL
 LinkedIn Status not like FB – should be Business Focused not
PERSONAL

5. Build a network of STRONG TIES
 Follow an in-person meeting with LinkedIn Connection request
 Follow up on phone calls with LinkedIn requests
 Do not use generic requests add some details
 Review LinkedIn suggested contacts
 Connect to all work colleagues shows strong impressive of
connected company
 Reach out to people in your groups but ADD context to REQUESTS

6. Business Value Through SHARING
 Create Business Value by SHARING
 Import BLOGS & Twitter feeds
 Grow Recommendations

7. 3 STEPS TO LinkedIn STARDOM !
 JOIN GROUPs
 CONNECT
 SHARE & COLLABORATE

8. DB2 for z/OS on LinkedIn - 3260 + Members
Set Targets for Group
Create action Plan

9. Engage Members !

10. Best Practices Facebook Fan Page
LIKE my Fan Page today

11. Top DB2 for z/OS Communities
 World of DB2 for z/OS - 1900+ members http://db2forzos.ning.com/
 DB2 10 LinkedIn - 1390+ members http://linkd.in/IBMDB210
 DB2 for z/OS What’s On LinkedIn – 3240+ members http://linkd.in/kd05LH
 DB2 for z/OS YouTube http://www.youtube.com/user/IBMDB2forzOS
 WW IDUG LinkedIn Group - 3500 +members http://linkd.in/IDUGLinkedIn
 IDUG.ORG http://www.idug.org
 IBM developerWorks http://www.ibm.com/developerworks/data/community/