This document appears to be from a webinar presentation by Surefire Local, a digital marketing agency. It includes testimonials from businesses that used Surefire Local's services, potential questions from webinar attendees, slides on local search advertising best practices, and information on integrating different online marketing channels like Google Ads, YouTube, and Analytics. The presentation emphasizes how an integrated digital marketing strategy can help local businesses find more customers and drive sales in their local area.
2. What is the one tool you
can’t imagine running your
business without?
Test out the chat box by answering one or both
of these questions!
What year did Google
launch AdWords?
3. If you have a question, simply use the chat box you see
displayed in your webinar control panel
At any time if you’d like to get more info, please email
marketing@surefirelocal.com
Yes this will be recorded! You will receive the video
recording via email within 24 hours.
4. AWARDS“Tittle Brothers Construction
started working with Surefire
Local in early 2012. Since then
we have received excellent
service, support, and advice on
creating and maintaining a
robust, relevant web solution
that generates valuable
customer activity. We
recommend Surefire Local to
any company intent on taking
their online marketing strategy
to the next level.”
Carrie Tittle
Tittle Construction Brothers
SurefireLocal.com 4
“We have used Surefire Local for 3
years now. With our input and their
expertise, we have seen our online
lead generation soar. Our leads
from the internet are some of the
most qualified leads. We have even
beaten paid listings for the last 12
months in lead generation. We
would highly recommend Surefire
Local to anyone wanting to make
the next step in online marketing.
Thanks Surefire for being such a
great business partner.”
Chad Muth
Muth & Co. Roofing Inc.
5. 5
1 lucky attendee is going to take
home a free Google Chromecast!
Must stay until end of webinar!
SurefireLocal.com
11. SurefireLocal.com 11
How to Target People in Your Area with Local Ads
Anatomy of the Perfect Google Ad (Expanded Ads =
Expanded Revenue)
How to Tailor Your Google Ads to Mobile Devices (The
Ever-Growing Audience That Uses Them)
Do’s & Don’ts of Running Local Campaigns
The Power of YouTube and PPV Advertising
16. SurefireLocal.com
16
How to Target People in Your Area with Local Ads
Anatomy of the Perfect Google Ad (Expanded Ads =
Expanded Revenue)
How to Tailor Your Google Ads to Mobile Devices (The
Ever-Growing Audience That Uses Them)
Do’s & Don’ts of Running Local Campaigns
The Power of YouTube and PPV Advertising
18. SurefireLocal.com 18
• Write Specific Copy
• Feature Unique Selling Points
• Connect Your Ad & Landing Page
Make sure your messaging really targets what users will be
searching for. Using your keywords in your copy is a good way to
do this.
Think about how you’re different or better than your
competitors. Use those unique selling points – like a promotion
you may be running or “free quote” as the basis of your ad copy
23. SurefireLocal.com 23
How to Target People in Your Area with Local Ads
Anatomy of the Perfect Google Ad (Expanded Ads =
Expanded Revenue)
How to Tailor Your Google Ads to Mobile Devices (The
Ever-Growing Audience That Uses Them)
Do’s & Don’ts of Running Local Campaigns
The Power of YouTube and PPV Advertising
27. SurefireLocal.com 27
Is a Phone Call Worth More?
Leverage Bid Adjustments to Bid More (or less) for Mobile Customers
28. SurefireLocal.com 28
How to Target People in Your Area with Local Ads
Anatomy of the Perfect Google Ad (Expanded Ads =
Expanded Revenue)
How to Tailor Your Google Ads to Mobile Devices (The
Ever-Growing Audience That Uses Them)
Do’s & Don’ts of Running Local Campaigns
The Power of YouTube and PPV Advertising
35. SurefireLocal.com 35
How to Target People in Your Area with Local Ads
Anatomy of the Perfect Google Ad (Expanded Ads =
Expanded Revenue)
How to Tailor Your Google Ads to Mobile Devices (The
Ever-Growing Audience That Uses Them)
Do’s & Don’ts of Running Local Campaigns
The Power of YouTube and PPV Advertising