Corporate Communication Function

1. Corporate Communication

2. Definition
The channels and methods of communication used
by representatives of an organization to
communicate with internal and external audiences
It should be –
• Planned
• Structured
• Measured

3. • Corporate communications include
speeches, newsletters, product launches,
team briefings and electronic media. But
even informal channels such as the
grapevine need to be considered in the flow.

4. FUCTIONS OF CORPORATE
COMMUNICATIONS

5. • Produce Profit
• Cut costs
• Reduce Risk

7. External Communication
• communication between people who work for the
company and people who don't work for (i.e.
outside) that company.
• Some mediums used in external communications
are
• Press Release
• Newsletters
• Media Interviews
• Websites & Corporate Blogs

8. Internal communication
• It is the communication that relates directly
to the foundation of an organization: the
people – staff, management and volunteers
– that give your organization its ability to
function
• Internal communication refers to the almost
constant interactions within your
organization that convey meaning

9. Basic Principles
• Develop a long-term focus
• Identify clear values for your organization
• Define the specific goals
• Use comprehensive, pervasive methods
• Constant communication

10. BRAND MANAGEMENT
• A name becomes a brand when consumers associate it with a set of
tangible and intangible benefits that they obtain from the product or
service. It is the seller’s promise to deliver the same bundle of
benefits/services consistently to buyers.
Attributes Emotions
BRAND
Advantages of branding -
Easy for the seller to track down problems and process orders
Provide legal protection of unique product features
Branding gives an opportunity to attract loyal and profitable set of customers
It helps build corporate image
It minimizes harm to company reputation if the brand fails