Google analytics

2. So….

4. ABOUT

5. ABOUT

6. ABOUT

7. THEBEST
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10. A LOT OF EDM VIDEOS

11. HOWEVER

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17. T
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STARTED

18. GG oogle A nalytics
BY: Sumit shinde
Sidhartha Panapakam
Surbhi Jindal
Tulika Jeendgar

19. What is web analytics?
“Web analytics is the study of online behavior
in order to improve it”

22. How it Works?
• Main important branches
 Accuracy
 Cost
 Infrastructure
Very easy to use:
Just give the basic info like Website Url, Account name
And add the Tracking code of Google Analytics in your website.

23. • Bird eye view of Main Performances
• Can change the graphical view wrt dates and weeks
• Very important point is “COMPARE AAPLES TO APPLES”

24. FILTERS:

25. Cont…
• Filter Manager has some advanced filters which can restrict
some data to come into the site
• Using Adv Filters we can get clear idea where the site is
being used more through the search words info
• Information about sources of traffic
• By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful
keywords.

26. REPORTS:

27. REPORTS

28. SHARING DATA
•Necessary to share data so that information
could be exchanged between companies
•Managing the User Data
•Exporting Data to PDF, Excel etc
•Email options in the Dashboard to send info
across on the Go

29. “I fully believe that half the money I spend
On advertising is wasted;
The trouble is I don’t know where”

53. INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS

54. Overview shows the top line metrics of Adwords, optimization and
targeting

55. • Google Analytics has no concept of Impressions but is taken from the
Adwords server which shows the coordination of both

56. • What is the expenditure made on ads and what is the ROI generated
can be known

57. SEGMENTATION OPTIONS:
• Some of the Less valued but more powerful Tools are like :
Ad Content : Gives how each version of Ad is performing
Ad Distribution Network: Which of Google’s AD networks is Best

58. Cont…
• KEYWORDS: Both Ads triggered by Google
• But massive difference in Revenue
• We can know different amount of revenues to know what to bid for

59. Cont…
• Placement Domains : What kind of site the Ad is placed
• Display Url: URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate, isolate and segment
data

60. • Very important to analyse when talking about Adwords strategy
• Which keyword is doing good and which is doing bad and bid on that
• Ex. Of child toys and toddler toys, both are meant same but huge
variation in ROI

61. • Identify traffic by time of day when they are most likely to bring value
• We can compare most valuable traffic to the most active traffic
To
optimise
the
Landing
Page

62. CONTENT REPORTS
How the content is used & consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1.Understanding the TOP content.
3.Measuring importance of TOP pages.
2.Analyzing CLICK paths
Process of
ANALYSING
Content Report

64. TOP Content by PAGE TITLE

65. CONTENT DRILDOWN

66. 1.NAVIGATION
SUMMARY
4.ENTRANCE
SOURCES
2.ENTRANCE PATHS
3.ENTRANCE
KEYWORDS
2.Analyzing CLICK paths
--Zoomed in view on a single page at a time.
--Particular from which page visitors enter.

67. 3.Measuring importance of TOP pages.
TOP
LANDING
PAGES
TOP
EXIT PAGES

69. INTELLIGENCE ALERTS
Automatic
alerts
Custom
alerts
AUTOMATIC ALERTS:-whenever Google Analytics detects a significant
change in the traffic patterns on your site.
CUSTOM ALERTS:-are triggered and generated when traffic reaches
a specific threshold you specify in your account.

70. INTERNAL SITE SEARCH
.
-Internal Site Search are the Search Engines.
-Searches just the Content inside your own WEBSITE.
Role of GOOGLE ANALYTICAL TOOLS

71. .

72. Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions

75. GOALS
‘’Not Using GOAL is a Crime against HUMANITY’’
-Avinash Kaushik
analytic, GOOGLE
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA

77. GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview:-If have more than 1 GOAL, get an overview of each GOAL
GOAL Value:-Assigning value to the GOAL, to know REVENUE
TOTAL Conversation:-on basis of hour, day, week, month etc.

78. SELECTING the unique URL for GOAL page, to know the TRAFFIC
EXAMPLE

80. • create FUNNEL visualization -each GOAL separately.
• Helps to know why less traffic.
• Review report.

81. CONCLUSION
MEASURE
LEARN
TAKE A
ACTION
• Help to improve & optimizing CONTENT.
• Combination of optimization & analytical tool is very powerful.