Red Bull conducts a SWOT analysis identifying their strengths as strong advertising, overall positive image, high marketability, and good customer engagement. Weaknesses include their higher price compared to competitors, lack of patents, limited product types, and product not being available worldwide. Opportunities lie in sponsorship deals and exploiting competitors' weaknesses in health consciousness and environmental concerns. Threats include parodies of their marketing and increasing health awareness challenging their image. Ultimately, Red Bull differentiates itself through extensive entertainment and fan engagement beyond just its energy drink.