retail management presentation

2. •NAMRATA DOIPHODE 1506
•HIMANSHU DONGRE 1508
•SURABHI DURAPHE 1509
PRESENTED TO:
PROF RAVINDRA PRATAP GUPTA

3. •R City Mall, owned by Runwal Group, is a shopping
mall located in Ghatkopar (W), Mumbai.
•The Runwal group was established in 1978 by its
visionary founder - Chairman - Mr. Subhash Runwal.
• Today, the Runwal group is one of the leading players
in several segments including construction and retail.
• The mall spreads across 1.2 million square feet with
the capacity to house 139 stores.
•The mall was opened in two phases, the total size of
the first phase of the development is 750 thousand
square feet.
•Mall Management Office is on Third Floor.

4. “To provide an experience that redefines
shopping in Mumbai by balancing world class
international brands with the best local
offerings. To showcase the latest fashion,
offer exhilarating entertainment, boast
magnificent features, and provide outstanding
facilities in a truly unique shopping
environment.”

5. 8.90
14.87
18.20
20.05
-
5.00
10.00
15.00
20.00
25.00
Mar '09 – Mar '10 Apr '10 – Mar '11 Apr '11 – Mar '12 Apr '12 – Mar '13
InMillions
Year
Footfalls

6. Total Area: 1.2 Million square feet
Trade Mix:
Anchors: 20 Anchors Across 6.5 Lacs
Other Tenants: 320 Small Format Stores And
Boutique Spread Across 6 Lacs square feet.
Food & Beverages: 66 food & beverages
International & National brands spread across
108,000 square feet.
Entertainment :
Kidzania – 90000 square feet, 3200 people per
day visitor capacity
Big Cinemas 9 Screen Multiplex with 2400
sitter spread across 74000 square feet.

7. Ground Floor
Youth &
International
Labels Cafes
1st Floor
Popular
Brands,
Hypermarket
2nd Floor
Women,
Children &
Home
3rd Floor
Dining &
Entertainment

8. •India’s very first KidZania is there in R City,
Ghatkopar (W)
•KidZania Mumbai is built like a city i.e. the size
of 6 Olympic-sized swimming pools where
children can independently explore and choose
to role-play from 100+ exciting careers.
• Unique to KidZania Mumbai, children can also
experience local establishments like the
Bollywood Acting Academy, Pottery Studio and
the Dabbawalla service.

9. •Over 70% of shoppers are women.
•They are mostly married women
accompanied by their children.
•Around 5K people visit the mall every
day.
•Most of the crowd is of students of
Motilal Jhunjhunwala College, Ghatkopar.

11. •Located at Ground floor (South Wing) of the
Mall
•Shop No.- A 15
•Store Manager: Mr. Jishant Khan & Mr.
Jagjit Gaur
•They provide loan for products by Bajaj
Finance, Future Capital & Tata Capital
•There is special gate for Croma staff
members.
•Croma is famous for their own private label.
They themselves are Brand.
•They have different credit card counters for
billing process.
•Store Timings: 11 am to 8:30 pm

13. •Located at Ground floor (South Wing)
•Store No. G30
•Shaze is known for a luxury store.
•They cater to all types of products like Jewellery;
 Palm Bands (Women)
Bracelets (Men & Women)
Necklaces (Women)
Earrings and Antique Rings (Women)
•Accessories like Cufflinks for Formals
•Clutches
•Wrist Watches (Men & Women)

14. •Brooches
•Classic & Unique Showpieces
•Wrist Bands
•Silver Wear Cutleries
•Door Bells
•Perfumes for Men & Women
•Scarves for Women
•Decanter Set
•Products like above are start from Rs. 999 to 3 Lacs
•Manpower: 3 People
•Store Timings: 10.30 am to 9.30 pm

15. PROMOTIONS:
•They are not into promotions so much but they have
hoardings of their brand.
TURNOVER:
•4 to 5 Lacs/Month
SPECIAL OFFERS:
•They provide different types of every month like if
we buy a wrist watch then we will get cufflinks for
free and if we buy a wrist watch for Rs. 5K then we
will get a perfume for free.
SOFTWARE:
•NAV

16. •International Property Awards in Asia
Pacific- 2012-2013
•“Shopping Centre of the year”- Asia Retail
Award 2012
•“Retail Property of the Year”- Realty plus
excellence award
•“Best Retail Developer of the year in West
India”- Franchise India at the Estate World
•“Shopping Centre of the year”- Asia Retail
Awards 2013

17. •Shopping Centre of the year”- CMO Asia
Retail Excellence Awards 2012
•“The Greatest Corporate Leaders of India
2013”- Leadership Award in Retail &
Lifestyle