Nestle is the world's largest food and beverage company operating in 189 countries. It produces a wide range of products including Maggi noodles, its most popular brand in India. Maggi noodles were introduced in India in 1982 and quickly gained popularity for being ready to cook in just 2 minutes. Nestle uses advanced machinery to efficiently manufacture Maggi through an eight step process involving mixing, cutting, steaming, drying and packaging. Nestle has a functional plant layout with different production units working independently. It prioritizes quality control and uses various tools to effectively manage its global supply chain.
2. Company profile
Nestle is the world largest food and beverage manufacturing company .
It mainly deals in chocolates, milk products, Maggi,
soup,sauce,coffee,tea,milkmaid,and mineral water etc.
They have more than 2000 brands ranging from global icons to local favourites
and they are present in 189 countries across the world.
MISSION
Nestle mission of “GOOD
FOOD ,GOOD LIFE” is to
provide the best food to people
throughout the world.
VISION
Being the best in every thing
we touch and handle
“Respected, Trustworthy
food,Nutrition,Health and
wellness company”.
3.
4.
5. About the Maggi
noodles
Maggie :
Maggi is ready to eat food of
nestle .
Founded in 1890.
Founded by Julius Maggi.
Acquire by nestle in 1942.
Introduced in India in 1982.
The launch of Maggi noodles in
India it created an entirely new
category “instant noodles”
In 2005 nestle India ltd .started a
range of new healthy products
under Maggi brand.
6. Maggi Noodles In India
Maggi Noodle was Launched in India at The time when instant noodles was not
that well known a category but soon Maggi noodles started gaining popularity
among Indian consumer by capturing 77% of Indian market.
When Nestle India launched Maggi instant Noodles in country, it used the
tagline, “fast to cook and good to eat” to not only promote the product but
also to educate the ever growing aspirants consumer about the advantage of
using it.
Nestle Unleashed brand Maggi in India almost 25 years in 1983 with launch of
its traditional 2 min noodle in its masala, tomato and chicken flavours,
followed by its curry flavours some years down the line.
7. In 1982, when Maggi launched its 5 min Maggi noodles in the Indian market
,the biggest problem for the company was how to popularize a different diet
like Maggi in Indian traditional cultural diet . Noodles are not considered
healthy in India .That is why company later tried to sell noodles with rice
flour etc. But they are not popular as masala.
Maggi first kept in mind the comforts of professional women in their
commercials. But , the advertising campaign was unsuccessful as the noodles
fell into the snack category, and Indian women were not ready to compromise
on the health of their children .Thus ,when it did not go against women,
nestle India made young children their target.
The kids were crazy about noodles .one of Maggi's commercials impressed the
general public very much . In that ad, the kid says, "mommy ,I am hungry”
and mom responds with laugh ,’just 2min. Due to these 2 min ,Maggi became
the largest brand of instant noodles in India . Later, for their brand extension
,Maggi also launched tomato ketchup ,soup ,pasta etc. in the Indian market.
9. Manufacturing Process & its
machinery
Maggi Noodles
Feeder
System
Mixing
Compound
process
Slitting
Steaming
cutting
Frying
process
Cooling &
packaging
process
10. Step 1 : Feeder system
The machine has a feeder system .It utilizes a vacuum distributor through
which the flour is moved to the mixer.
Step 2 : Mixing
There is a motor drive gear present in this machine. It moves the campaigner
tube to prepare the dough . Water is mixed properly with the flour with the
help of the mixer . When the dough is ready than the motor moves the roller
to drive the belt . After that ,the dough is shifted to the belt . Next ,the
mixer spreads the dough evenly into the compounding part of the machine.
Step 1 Step -2
11. Step3: Compounding process
With the help of the dough distributor, the dough is transferred to the
compounding part of the bowl noodles packing machine. First of all, it presses
the dough properly. After that, it separates the dough into two pieces. The
compounding process is imperative to enhance the flavor and taste of the
noodles.
Step 4: Slitting
When the compounding process ends then the dough is moved to the slitter of
the noodles cutting machine. There is a rotating cutter in the slitter which
cuts down the dough sheet properly.
Step-3
Step-4
12. Step 5: Steaming
There is a multilayer steam box embedded in the machine. It is quite useful
as in the box; the noodles are steamed for one to five minutes at 100-degree
centigrade. With the help of steam, the starch present in the noodles
becomes digestible.
Step 6: Cutting
After the process of steaming, the noodles are cut into the required shape
and length. The compressed air is blown on the noodles to shape them up
appropriately.
Step-5
Step-6
13. Step-7: Frying Process
The perfectly shaped noodles are dewatered at the temperature of 140-
degree centigrade. For that reason, the moisture content is condensed to 4-6
percent. Also, the starch is more gelatinized.
Step-8: Cooling & packaging Process
In the end, the Noodle Making Machine blows cool air on the noodles.
Afterward, they are properly sealed efficiently. The conveyor belt of the
machine then sends these sealed noodles to the packaging area. In this area,
the noodles are packed up in the packets.
Step-7
Step-8
Cooling area Packaging area
14. About Maggi Noodle Machine
Instant Noodle Making Machine Automatic line is the production of new generation
which developed based on similar productions from overseas and domestic
market. It has high technology, compact structure, original design and stable
performance.
According to the desired production capacity, this noodle product line can produce
30,50,100 or 150 thousand packs of instant noodles every shift . Using the advanced
technology for nutrient and instant foodstuff complete lines, the plant is innovative
with advanced structure, excellent performance and reliable quality that provide
an ideal choice for the investor in foodstuff industry.
This machine is quite big and it has its many parts . Each parts plays an important
role in the making of Maggi noodles. The worker just need to add ingredients in this
machine automatic machine and leave the rest on it. With the help of this noodle
making machine,the Maggi noodles are manufactured in the factory.
15. Features of Automatic Maggi Instant Noodle Machine
1. Using the gear transmission, smooth operation, safe and reliable.
2 .Automatic pick the system.
3. Automatic transmission, automatic cut the cross, automatic to the pole.
4. Multiple sets of rolling, roll drawing, feeding uniform.
5. For the reducer, the sprocket chain drive is low noise, and long service life.
6. Safe operation, easy to clean.
16. Distribution system
Nestle has its own distribution channel equipped with all
necessary transportation facilities
They transport their product at major regional sales offices,
which are situated at different cities of India.
These sales offices ( distribution centers) have their own
vans with sell people who sell and transport goods to the
small retails.
17. Distribution channel
Nestle has 8 factories across India. At present Maggi instant noodles are
manufactured at three plants in India . Maggi are directly shipped to
CFAs(Carry and Forward Agencies) located in each in each states. These
CFAs provide the warehousing facilities that are required for distribution
across the states. The presence of CFAs in each states ensure that the
taxes ,octoroi,and other state level charges applied are lower.
Types of distribution :
Distribution Targeting
Traditional Trade
Distribution Targeting
Modern trade
18. Distribution Targeting Traditional trade
Distribution focused on traditional trade deals with wholesalers for reaching
areas with spear demands and Retailers in the area of high demand.
The wholesaler distribute Maggi to small stockiest and retailers.
Each distributers covers close to 400-500 retail stores then the product is
shipped from the distributer to the wholesaler or retailer as per the order
taken by the distributer sales man.
Distribution Targeting Modern Trade
Modern trade involves retail store chains Ex :Big Bazar ,Reliance Fresh etc.
They are serviced through specially designated distributors.
The number of supplying goods to these major retailers is smaller than that
of traditional trade.
20. Research and development
R&D led Nestle as the food industry leader in nutrition, health and wellness.
60/40+ initiative ensures that all of nestle products meet rigorous standards for
nutrition and consumer preference.
The Nestle Research centre puts science into action throughout the food
production process, from research on ingredients to food science and
technology, quality and safety and consumer research.
Nestle R&D addresses three areas of benefits for consumers
Safety and quality
Nutrition and health
Taste, texture and convenience
Nestle R&D is translating nutrition and food science in two ways:
From consumer needs into research priorities
From emerging science into consumer benefits and services
21. Plant layout
Nestle is using a plant layout which is functional in nature.
Layout that can handle varied processing requirements.
Here all machines performing similar type of operations are
grouped together at one location in the process layout.
Thus their facilities are grouped together according to their
functions.
Here each production unit of system works independently.
There is a high degree of machine utilization ,as a machine
is not blocked for a single product.
22. Nestle QCS guarantees food safety with quality standards world wide.
QCS is audited and verified by independent certification bodies as per ISO
standards,norms,law and regulatory requirements.
QCS goals are:
Enhance the quality of consumer lives every day .
Offering tastier and healthier products world wide.
Work with motto “good food, good life”
Ensure consumer safe and high standard products.
QCS ensure same quality standard world wide but not the same products, as
Nestle gives values to consumer in basis of their localities ,region ,food
habits,tastes,religion and cultural background.
Products vary zone wise in composition,recipe,packaging and branding .
NESTLE Quality Control system
23. Nestle quality policy
01 02
03 04
Comply with food safety
standard
Global objective
Quality
Build trust
offering expected
consumer product
No waste attitude
Zero defects
24. Logistics & Supply chain
Management
Nestle supply chain management team monitors every
movement of goods to various places of the country in order
to control surplus and shortage of goods.
The company practices effective inventory planning that
would enable smooth running of the organization
,availability of product to the customers and accessibility of
the product at the right time.
Nestle company distributes its products from various point
of production to point of consumption. For some production
,the production process begins from the firms before they
are taken to the factories or manufacturing plants.
After the manufacturing plant the consumer goods are
taken to the warehouse where the manager ought to
monitor how they are sourced out of the facility to the
appropriate target market.
25. Inventory control
For controlling inventory ,nestle use continuous reviews which is the whole
computerized system . In this way they keep a continuous control over their
inventory .
The store officers not only maintains records but also makes visits at the
warehouses to see the actual situation of materials. The officers can review
the inventory at any time.
Operation manager and the auditing people also check the inventory and its
records so that the risk of loss or manipulation may be minimized.
Each time an inventory item is received or issued from the inventory at one of
the nestle locations, the system automatically updates stock quantities and
values ,and reduces inventory.
At the inventory management there are three types of good movement
namely goods receipt, goods issues and transfer posting .
As soon as the goods movements is entered, stocks are updated, material
document are created to record the event and accounting documents are
created when change in valuation area occurs.
26. IT Tools and Improvement Programs
Nestle use ERP,SAP-SCM software to ensure seamless information flow across
the globe .
Nestle also use EDI to facilitate instant and paperless purchase orders with
supply.
Improvement Programs :
Project globe:
It is a $2.4billion project aimed at standardizing the procurement, distribution
and sales management system across globe.
Ingenious :
Crowdsourcing initiatives to facilitate communication about supply chain
challenges, problems and ideas across supply chain teams worldwide.
Blue number program :
This program basically gives farmer online presence ,encourages them to improve
their sustainability practices by enabling self assessment of voluntary standards
and connect them to buyers . This program was started by United Nation in 2015.
