GoCrackIt kickoff 13 Jun 2020

1. An IIMB NSRCEL & Goldman Sachs Supported Firm
Take Charge of Your Career
Kickoff session for IIM Kozhikode – PGP-BL

2. Agenda
ü About Us
ü Our Mentors
ü Program Details
ü Setting the context for placements : Covid-19
ü Career strategies & insights
ü Career landscape
ü Expectation from students

3. About Us

4. Our work
10000+ 1-on-1
mentoring sessions
GoCrackIt overview
Our team
IIMA/ IIMB alumni
Our customers
20+ B Schools
Our platform
Mentoring to Analytics
Institute loyalty
Repeat orders | Referrals
Our mentors
350+ Industry Experts

5. Founders
• PGP-2008 : IIM Ahmedabad
• An Investment Banker (EY), Started an StartUp, NTPC, IIM Bangalore
• Part of Women StartUp program (15/1600+ startup) by NSRCEL-IIMB
& Goldman Sachs and 10k Women entrepreneurs
• LinkedIn : www.linkedin.com/in/suhrutakulkarni/
• EPGP-2013 : IIM Bangalore
• Ex Manager(PwC), Manager (NTPC)
• LinkedIn: www.linkedin.com/in/alokshrivastava1982/
Suhruta Kulkarni
Alok Shrivastava

6. Our customers

7. Repeat orders & multiple referrals
– 5 times from IIMB EPGP
– 3 times from IIML IPMX, ISB Senior Executive Club (SEC), SPJIMR PGPM (One Year Full
Time) and IIM Visakhapatnam
– 2 times from IIMC MBAEX (Earlier known as PGPEX & ISB PGPpro
– Worked with IIMA PGPX, group of students of IIM Indore EPGP and MDI
– Multiple customers’ referrals

8. Profile of students we mentored
IT Services
IT Products
Networking
Automotive
Manufacturing
Mining/ Steel
Energy
Power
BFSI
Telecom
Advertising
Defense
Merchant Navy
Pharma/ HC
Doctors
Retails
Consulting(Technical/
Business/ Technology)
Govt./ PSU

9. Customer testimonials

10. Customer video testimonials
Girishkrishna Kaimal
AGM – Eureka Forbes
Raj Kumar
Associate Manager – Virtusa
Tushar Gandhi
Lead Consultant – British Telecom
Kartik Aggarwal
Business Program Manager –
Exicom Tele_Systems Ltd.

11. Our work so far
5000+
Students
4350
+
750+
4000
+
270+
Resume/ Profile reviews
Career
Conversations
Mock Interviews
Group
Discussions

12. Our mentors

13. Our mentors’ select firms

14. Our mentors’ key domains

15. Our mentors speak

16. Our indicative list of mentors: IT and ITes
Name Institute Profile Work Ex
Harshit Kumar IIMB EPGP Senior Product Manager, Microsoft 18
Prasanna Rajappa IIMB EPGP Sr Manager, Agillisium Consulting 15
Abdul Rashid Shaikh IIMB EPGP Principal Product Manager, ZYCUS 15
Deepkumar Verma IIMA PGP
Senior Product Manager,Amazon| Business
Intelligence | Wipro |
12
Sujoy Roy Chowdhury IIMB EPGP
Group Manager, Senior Data Scientist, IBM Ericsson
| TCS
17
Deepesh Goel IIMC PGP Mentor & IOT Specialist 25
Anindya Chakraborty IIMC PGPEX
DVP, Bandhan Bank | Head of Ops/Tech | AVP Citi |
TCS
16
Vinayan Sreedharan IIMA PGPX Sr Manager, BD, Enzen 12

17. Our indicative list of mentors: Manufacturing / Automotive
Name Institute Profile Work Ex
Udit Joshi IIMA PGPX Manager,Ather Energy|Boeing|Maruti Suzuki 10
Prashanth Bajaj IIMB EPGP
Regional Director, South, Lindstrom,Payne | Sales |
Business Development | South East Asia
19
Aniruddha Srinath IIMA PGPX
DGM, Operations Strategy, Ather Energy
Operations | Toyota
11
Kartik Aggarwal IIMA PGPX Manager(Strategy and Digital transformation) 9
Sidharth Aggarwal IIMA PGP Manager|EA to CEO|Mahindra and Mahindra 8
Mayank Malhotra IIMB EPGP Strategic Program Manager, Flipkart 11
Shekhar Tyagi IIM B EPGP Program leader,Baxtar|GE|Phillips 13
Sandeep Tiwari IIM B EPGP Deputy Manager|Ashok Leyland|HCCB|Udaan 9

18. Our indicative list of mentors: BFSI and Consulting
Name Institute Profiles Work Ex
Ashwin Pai IIM B EPGP Associate Director, PwC,Zinnov | Accelerator | Product 19
Abishek Surendran IIMB EPGP Partner, Pi Ventures 17
Suhruta Kulkarni IIMA PGP
Cofounder, GoCrackIt | Investment Banking &
Consulting at EY | IIMB | NTPC
14
Laxminarayan G IIM L PGP Associate Director, Deloitte | Consulting | PwC 11
Mayur Ekbote PGP-IIM A
Cofounder, Stealth Mode Startup | Product | Consulting
| Capillary Technology | PwC
12
Rohan Agarwal IIMB EPGP AVP,SwissRe|Bain Consulting 10
Veenit Mavani IIMB EPGP Senior Manager,Deloitte 10
Vatsal Jain IIM A PGP
Paypal| PayTM | RBS | Amdocs
8
Alok Shrivastava IIMB EPGP Cofounder GoCrackIt | PwC 13

19. Program Details

20. Program components
Program Component Sessions Duration (in hrs)
Foundation session
(Choosing Careers + Resume + Interview)
3 6
Career Conversation (One-to-Many) 10 10
Master Resume Review (1 per student) 1 1

21. Foundation sessions
Choosing Careers
• Strategy
• Tactics
• Landscape for you and hot
spots
• Case studies of different
people from one year MBA
programs
Resume
• Best Practices
• Recruiters’ focus
• Prioritization of points
• Structuring of sentences
• Key words
• How to further improve
Interviews
• Best Practices
• Behavioral
• Situational
• Resume based
• Common questions
• Case based
• Guesstimates

22. Career conversation sessions (One to Many)
Career Attributes
• Current role/ function/
industry expectations
• Key competencies, skills
and knowledge
requirements
• Career growth path
• Challenges faced
• Key success factors
Leveraging MBA
• Electives
• Projects
• People
• Books
• Biggest takeaway from
MBA which helped in
the given career
Preparation tips
• Suggest tips for
preparation
• Q&A

23. Resume Reviews Details
What is it?
– In resume reviews, you will discuss your resume with the mentor and get comments for improving the
resumes.
How it will work
– Chose a mentor from the similar industry as yours or target career
– Book an appointment specifying similar industry as yours or target career
– Have a 1-on-1 discussion with the mentor on stipulated date/ time
– Discuss how to improve your resume
– Re submit your resume in the portal post incorporating suggestions by mentor
– Get written comments from mentor. This step is the end of process.
Benefits
– Understand how recruiters’ may perceive your resume
– Prepare structured and targeted resumes accordingly
– Bring out the achievements & impact clearly
– Understand gaps in resume and take corrective action

24. Resume Reviews Details - Flow
Submission of 1st draft
Validation by
GoCrackIt
Mentor choice/
allocation Review by mentor
Re-submission by
student Mentor sign off GoCrackIt sign off

25. Setting the context for
placement strategy under Covid-19

26. Covid’19 and return to pre Covid’19 scenarios
Scenario Scenario
Description
China USA Eurozone World
1 Virus contained
by June’2020 in
US/ Europe and
no recurrence in
China
Q4’2020 Q4’2020 Q1’2021 Q1’2021
2 Virus recur in
China and no
respite in USA/
Europe leading to
extended
lockdown till
Aug’2020
Q4’2021 Q1’2023 Q3’2023 Q3’2022

27. Scenario 1: Virus contained|Return to pre crisis by Q4’2020 - Q1’2021
Scenario Assumptions
Epidemiological Economic
• China/ East Asia
controls virus by
Early Q2-2020
• US/ Europe New case
will peak by Apr’20
end and declines by
Jun’20
• Also support from
public health
response and
seasonality
https://www.mckinsey.com/~/media/McKinsey/Business%20Functions/Risk/Our%20Insights/COVID%2019%20Implications%20for%20business/
COVID%2019%20May%2013/COVID-19-Facts-and-Insights-May-6.ashx, page 27
• China/ East Asia
controls virus by
Early Q2-2020
• US/ Europe New case
will peak by Apr’20
end and declines by
Jun’20
• Also support from
public health
response and
seasonality

28. Scenario 2: Virus spreads | Return to pre-crisis by Q4’2021 to
Q3’2023
Scenario Assumptions
Epidemiological Economic
• China recurrance of
virus
• US/ Europe forced to
continue quarantines
and physical
distancing
• Health system
overwhelmed
• No seasonal decline
https://www.mckinsey.com/~/media/McKinsey/Business%20Functions/Risk/Our%20Insights/COVID%2019%20Implications%20for%20business/
COVID%2019%20May%2013/COVID-19-Facts-and-Insights-May-6.ashx, page 27
• China to suffer from
slow recovery and
reduced exports
• US/ Europe to suffer
huge GDP decline in
Q2’2020 (-35-40%)
• No effect of economic
policies
• Others: 2 yrs to reach
pre Covid’19 levels

29. Impacted industries
Lower demand
• Hospitality
• Travel
• Food delivery
• Aviation
Higher demand
• Pharma/ HC/ LS
• WFH Products
• Insurance
• Ed-Tech
• FMCG/ Retail
• Media

30. Impacted industries – Some nuances
• In LS domain in general
uptick but cancellation of
surgery is impacting
business of medical devices
companies
• Media consumption is on
the rise but at the same
time cancellation of large
sporting events, Olympics
has impacted business of
Media / Broadcasting
companies1
https://www.tcs.com/content/dam/tcs/investor-relations/financial-statements/2019-20/q4/Management%20Commentary/
Transcript%20of%20the%20Q4%202019-20%20Earnings%20Conference%20Call%20held%20at%202000%20hrs%20IST%20on%20April%2016,%202020.pdf, page 17, accessed on 21st May 2020

31. Some key trends
Adoption of Digital
Technologies
• Digital, Cloud, Securities*
• Automations for repetitive
works
• Tools such as MS-Teams/
Zoom adoption
Speed of Transformation
• A client moved to MS
Teams from 0 to 25000 in
5 days
• Automation with the help
of Virtual agents in Govt.
Public Health client’s call
center
• Pivots by startups
*Digital accounts for ~40% of revenue of Infosys, ~65% for Accenture
https://investor.accenture.com/~/media/Files/A/Accenture-IR-V3/quarterly-earnings/2020/q2fy20/q2-fy20-infographic.pdf,
https://investor.accenture.com/~/media/Files/A/Accenture-IR-V3/quarterly-earnings/2020/q2fy20/q2-fy20-conference-call-
transcript.pdf, accessed on 01st April 2020
https://www.infosys.com/investors/reports-filings/quarterly-results/2019-2020/q3/documents/transcripts/press-conference.pdf, accessed on p01st Apr 2020

32. Pivot

33. Pivot

34. Some of the expected business priorities post Covid-19
Sales/ Marketing
• Shifting physical sales to digital
sales#
• Understanding changed
customer behaviors/
interactions for essentials and
discretionary consumptions
• Planning for safety needs of
customers/ vendors/
stakeholders
• In a survey it is found that ~86% of first time digital customers are either Satisfied or Very Satisfied with digital adoption and ~75% plan to continue using post COVID-19
• B2B decision maker believe that digital sales interaction will be ~2X more important than traditional interaction
https://www.mckinsey.com/~/media/McKinsey/Business%20Functions/Risk/Our%20Insights/COVID%2019%20Implications%20for%20business/
COVID%2019%20May%2013/COVID-19-Facts-and-Insights-May-6.ashx, page 42

35. Some of the expected business priorities post Covid-19
HR
• Move to remote work
model
• Reskilling at scale
(Digital solutions,
automations, WFH
tools)
• Prioritization in HR
transformation
Example
• Close to 90% of TCS
448000 employees have
been enabled to work
from home
https://www.tcs.com/content/dam/tcs/investor-relations/financial-statements/2019-20/q4/Management%20Commentary/
Transcript%20of%20the%20Q4%202019-20%20Earnings%20Conference%20Call%20held%20at%202000%20hrs%20IST%20on%20April%2016,%202020.pdf, page 2, accessed on 21st May 2020

36. Some of the expected business priorities post Covid-19
Operations
• Safe work capabilities at
office
• Agile project
management
• Dealing with
overcapacity
• Mission critical
activities such as health,
payrolls, financial
trades, utilities and
other essential services
• BCP

37. Some of the expected business priorities post Covid-19
Consulting
• Customers value execution over
advice, and actual work over
PowerPoint
• Impact on just consulting will
be –ve
• Consulting + Execution on
select areas will be +ve such as
Security, Cloud migrations,
Digital Distributed Workspaces
• M&A/ Carve out opportunities
• Cost competiveness, risk
management

38. Demand scenario: 2 types of leaderships
1. Accelerating the
digital agenda
• Pushing ahead and asking
questions such as:
• can you do this faster?
• Can you do this differently?
• Do you have a readymade
solution for all of this?
https://www.tcs.com/content/dam/tcs/investor-relations/financial-statements/2019-20/q4/Management%20Commentary/
Transcript%20of%20the%20Q4%202019-20%20Earnings%20Conference%20Call%20held%20at%202000%20hrs%20IST%20on%20April%2016,%202020.pdf, Page 18,
accessed on 21st May 2020
2. Stay Put
• Lets tae a step back and focus
on what is core to me

39. Placement scenario - Predictions
For 2020-21 batch
• Depends on demand
recovery
• Focus on Digital, Project
Management and other
transferable & in
demand skills
• Networking going to be
key thing

40. Placement scenario – Placement process
• Online interviews

41. Placement scenario – Role landscape- Industries to look for
• Insurance
• IT/ ITES
• Consulting (Digitization,
Online Sales, HR
Transformation, Cost
competitiveness, risk
mitigations)
• FMCG/ Retail
• Banking
• Financial Services

42. Placement scenario – Role landscape for Non IT
Operations
roles
Strategy Operations Technology AnalyticsConsulting
Operations
Management
Operations
Improvement
Operations
Design
Project
Management
Operations
BD/ Sales
(+Digital)
Product
Management
MarketingSales
GM Category
Management
EA to CEOGeneral
Management
Strategy &
Planning
Strategy Corporate
Finance

43. Placement scenario – Role landscape for IT
IM
roles
Strategy Operation/
Process
Technology
(Legacy, Digital,
Emerging)
AnalyticsConsulting
Product
Management
Product
Management
Pre-Sales Sales (BD, Acct.
Mgmt.)
Sales
Proj./ Prog
Management
Delivery

44. Placement scenario – Role landscape for Finance
Fin
roles
Trading Ops Due diligence LeadInvestment
Banking
Strategic FinanceCorporate
Finance
Operations StrategyBanking
Product
Management
Financial
Services
EA roles
Leadership
BD/Sales Risk
Management
Fintech Product
Management

45. People who want to shift
• Learn the language of
industry
• Build a lot of signals
• Show spikes
• Do Projects
• Foot in the door
• Ready to take a role cut

46. More experience People + Shift
• Leverage transferable skills
such as People
Management, BD, Sales etc.
• Why do you want this job?
• Why not continue in your
previous job/ role
• What is the similarities/
dissimilarities of this and
previous job
• The context is changes

47. Some insights
• Non-IT: People were able to change industry to consulting (IT/ domain)
• IT: Change from engineering/develop/ QA roles to Project Management/
Analyst roles and in consulting Technology Strategy roles (Emerging
technology/Analytics roles)
• Not many people wanted/ or get back to their previous industry for Non IT
people
• Those Non-IT people who went to similar domain got into leadership/ BD/
EA to CEO/ GM roles
Average stay in a company : ~ 2 years

48. Preparation tips
Learn
• Focus on T shaped
learning
• Get understanding of
PESTLE
• Emerging technology
across industries/
functions
• Different topics Project
Management, Analytics,
Six Sigma
• Certificates for those
areas where you want to
dig deep
Empathies
• Understand what are
consumers’ current
needs
• Understand how
companies are
‘pivoting’ their
business/ operating
model
• Understand pain points
of companies/
consumers
Solve
• Solve/ attempt to solve
real world problems
• Live projects
• Thought leadership
articles
• Bring these in resumes
Network
• Connect with industry
experts
• Try to engage with
them
• Publish your articles/
posts/ insights/ point of
views
• Talk to professors
• Talk to industry leaders

49. Resume tips
• Should be very focused to the
JD
• Bring quantified impact
• Bring industry key words
• Bring projects/ articles etc. involving
contemporary issues/ key words
• Live projects are good
• Show your innovativeness of your
solutions
• Try to bring a lot of spikes

50. Interview tips
• Learn to speak the language of recruiter
• Improve communications skills
• How you are different than others?
• Prepare for Behavioral/ Situational questions
• Use STAR format
• Practice case interviews and guesstimates
• Prepare and practice all resume based questions and HR questions
• Knowledge of subject