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The Present and Future
              of
Personalized Recommendations


      Kartik Hosanagar
Personalized Retail
Personalized Radio
Personalized News
3rd Party Providers




                      Img Src: Business 2.0
Why are Recommenders Important?
Recommenders can be beneficial to both consumers and firms.


          Value to    • Learn about new products
       Consumers:     • Sort through myriad choices




           Value to   • Convert browser to buyers
            Firms:    • Cross-sell
                      • Increase loyalty



Used by major Internet firms (Amazon, NetFlix, Yahoo!)
Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008

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