Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge. The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria. Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information. w: www.superfastbusiness.co.uk e: info@superfastbusiness.co.uk t: 0845 603 8593

1. What is superfast broadband and
what are the business benefits?
Kate Doodson
Cosmic
@cosmickated
Serco Internal

2. • Introduction
• Broadband technicalities
• Business Benefits of Superfast Broadband
• Barriers to take up
• Other infill technologies
Serco Internal

3. What’s happening to the world of business?

4. By 2016….

5. Business is changing & needs to change
UK ?
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6. What else has changed?
Customers…
• Have higher expectations
• Mobilisation – real time commentary
• They talk to each other – social media
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7. The world has changed
• Instantaneous response
• Accessibility
• Transparency
• Accountability
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8. People change
• Gen X
• Gen Y
• Gen Z
• Baby Boomers
• Millennials
• Digital Natives
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9. Staff have changed
1/3 of all homeworkers work in rural locations (CPRE 2013)
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10. What are the business drivers?
And businesses are
demanding more:
–
–
–
–
–
Need to be more agile
Need to reduce costs
Rely less on IT support
Be more flexible – BYOD
Increase staff motivation &
retention
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11. Why now?
– Technology on the rise
– Growth of mobile and tablet
– Improved mobile and landline connectivity
– Reduced costs in mobile and landline tariffs
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12. Broadband technologies
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13. Broadband – Landline technologies
Homes/Businesses
Exchanges
Copper - ADSL
Copper
Up to 8Mb/s
Copper - ADSL2+
Copper
Up to 20Mb/s
Fibre to the
cabinet
Cabinet
Fibre
Copper
Up to 40Mb/s with improved
upstream rates
Fibre to the
premise
Fibre
Up to 100Mb/s + with
improved upstream rates
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14. The thing about copper….
Fibre can run 40Km at
10,000Mbps and not loose
signal strength
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15. Speeds
• Speed is measured in Mbps
• Often shown as Mb or Mbps
• Megabits per second
• (not megabytes MB – 8 bits to a Byte)
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16. Download speed
Internet Connection
Speed
Time to load a typical
web page*
Time to download a
typical 5-minute
song**
56K dial-up modem
14 sec
12 min 30 sec
256K broadband
3 sec
3 min
512K broadband
1.6 sec
1 min 30 sec
1Mb broadband
0.8 sec
41 sec
2Mb broadband
0.4 sec
20 sec
4Mb broadband
0.1 sec
5 sec
6Mb broadband
Instantaneous
3.5 sec
8Mb broadband
Instantaneous
2.5 sec
Serco Internal
Streaming Video
Quality
Low Quality
Medium Quality
TV Quality

17. We haven’t finished yet!
Internet Connection
Speed
Time to download a
Time to load a typical
typical 5-minute
web page*
song**
12Mb
instant
1 sec
20Mb broadband
instant
instant
50Mb broadband
instant
instant
100Mb broadband
instant
instant
Serco Internal
Streaming Video
Quality
Superfast

18. Future with fibre
• 1Gbs broadband
• 2Gbs
• Japan, Korea and Chaganooga ...
• Future exa and zeta bytes speeds and bandwidth
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19. Upload speeds
• ADSL - 0.5Mbps
• ADSL 2 - 1Mbps
• Satellite – 1 – 6 Mbps
• Cosmic office download 10Mbps….. Upload 0.8Mbps
• Important to you? Tailor packages - offer upload speeds on
100Mb package are up to 30Mb or higher.
Serco Internal

20. Why do you need good upload speeds?
• Filesharing - A fast broadband upload speed will reduce the time it takes
to share files,
• Remote server connection - if you work from home using a remote
network, your work files will transfer quicker with good upload speeds at
your office. Guide to downloading for more information
• Video conferencing and webinars – if you are hosting either, then your
upload speeds need to be really strong. Check them before hosting.
• Social networking - If you use sites like Facebook, YouTube and Twitpic to
share photos and videos, you'll be familiar with the long wait between
finding the right photos and having them appear on your profile,
especially if you're uploading lots of pictures at once. A fast broadband
upload speed will improve this dramatically.
Serco Internal

21. Data allowance
• Typically
• ADSL line 10GB monthly data allowance
• Fibre 40GB monthly data allowance
• 1 film downloaded = 1 GB
• 100 emails = 3MB (without attachments)
• 100 photos = 500 MB (roughly)
Serco Internal

22. Contention
• Contention ratio: is the maximum number of other people you
have to share the connection infrastructure with.
• So a contention ratio of 50:1 would mean that the maximum
number of people you could be sharing the connection with at
anytime is 49 other people.
• If all 50 people were downloading at the same time then your
download speed could drop hugely, in reality though this
doesn't happen and you can enjoy much faster download
speeds
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23. Business Benefits to Superfast
Broadband
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24. 1. Cost savings
2. Increased flexibility
3. Increased reach
4. Easier disaster recovery
5. Improved opportunities for innovation
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25. 1. Cost Savings
Traditional usage patterns in IT
Flexible up and down resources
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26. Reduction in capital investment
• Cloud based systems change cost model from capital to
revenue systems
• Software
• Operating systems Platforms
• Servers
• Private networks LANs and WANs
• Revenue driven, flexible and always up to date
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27. Cloud
• Changing staff behaviour
• Anytime anywhere access to
–
–
–
–
Files
Email
Staff communications
Customer communications
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28. Cloud deployment models – Public, private, hybrid
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29. Serco Internal
Starts at £3.30 a month

30. NEED NEW BRANDING
Starts at £6.50
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31. Pick and mix approach…..
podio
http://www.xero.com/uk/add-ons/
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32. Small business case study
Small business server Solution
One Off Costs:
server
SBS with exchange
Client Access Licenses
Microsoft office
Backup Equipment
Install cost
Total Set Up Costs
Recurring Annual Costs
SBS admin & travel
Total Annual Costs
££s
2,000
800
600
400
500
1000
4,300
1,000
1,000
Total 5 year cost £10,300
Serco Internal

33. Cloud Solution Business or social enterprise
££s
One Off Costs:
Set up
700
Total Set Up Costs
700
Recurring Annual Costs
Ongoing IT email accounts etc.
700
Office 365 small business premium£10.10 per user per
month
848
Total Annual Costs
1548
Total 5 year cost £8,440
Serco Internal

34. • More than that, businesses can gain
–
–
–
–
–
–
Increased efficiency (55%)
Improved employee mobility (49%)
Increased ability to innovate (32%)
Freed current IT staff for other projects (31%)
Reduced IT operating costs (25%)
Enabled us to offer new products/services (24%)
*CWS survey 2013
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35. 2. Increased Flexibility
• Flexible location
– True anywhere, anytime
working
– Robust VOIP systems
enable working at home
on work phone system
– Unified Communications
becomes a reality
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36. Flexible approach to staffing
• More options for partnerships & collaboration
–
–
–
–
–
–
Flexible staff – anywhere in the world
Freelancers – crowdsourcing
File sharing
Collaboration space and rooms
Less face to face needs
Uploading of large files so much easier, no need for private
networks
Serco Internal

37. 3. Increase geographic reach
• Able to set up new offices in locations without expensive
networks in place
• More superfast connections – more demand for more
interactive websites & more interactive experiences
• Includes new richer features like
– Web chat, increases conversion (10 -25% Scottevest)
– Video (increases spend and time on site(M&S)
•
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38. Serco Internal

39. • Convert new sales, retain accounts in far reaching places
without visiting, Skype, Google Hangouts means less time
• Webinars can deliver interactive, continuous sales,
demonstrations and how to support sessions (uploads) Hospitals
now use it for consultant review and analysis (better example?)
Serco Internal

40. 4. Improved reliability, security and DR
• Cloud as a backup to PCs /server/data
• Levels of redundancy in place
• Security of data – not held locally on laptops
• Less reliance on local infrastructure and fire, floods, theft
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41. Serco Internal

42. Serco Internal

43. Business as usual – 2 weeks
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44. Serco Internal

45. • Case study – Consultancy in Devon
• 7 FTE – in 4 in Devon - 3 in Manchester
• Apple Mac based
• Little IT knowledge
• Don’t want a central server
• Like to be flexible
Serco Internal

46. They implemented
• File sharing – Dropbox for teams
• CRM system – Daylite
• Calendar – Daylite CRM calendar
• Email – from domain name IMAP
• Time tracking software Harvest
• Sage line 50 app for invoice generation on the job
• Back up – small Mac mini in office
• Client Project management - Huddle
Serco Internal

47. Benefits
• Moved away from a traditional server system
• Implemented it all themselves
• Using everything free or very little cost
• Saved £1,000s on infrastructure
• Saved £1,000s on travel
• Saved on finance staff costs – self invoice
• Very flexible
• Not for everyone, may be too revolutionary!
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48. Case Study - Creative business 18 staff
• Some high profile clients and significant growth potential but
workflow is an issue
• Work with a number of UK based freelancers
• Rural location – need to keep team together
Serco Internal

49. • Weekly Video conferencing meetings– team
meetings – Skype, Google Hangouts
• Implemented Yammer for increased internal
collaboration
• Project management cloud system - Basecamp
and encourage customer input, files, images and
website copy through BCamp too.
• Moved to Cloud - Office 365 for quick scaling up
and down of staff for bigger and smaller projects
• VOIP system for each team member
Serco Internal

50. Business benefits
• Improved processes in place driven by software
• More stable platform to build business
• Savings in travel for team meetings
• Flexibility in team size for bigger projects – seamless, consistent
interface with the client
• Improved communications between staff – avoided
duplication in workload and roles
• Increased innovation with better communication within the
team & able to bring in new team members for innovative
Serco Internal
projects

51. What are the barriers to take up?
• Knowledge and fear
• Low IT confidence
• Inability to understand packages
• No knowledge of what they currently have
• And technical language
– 5MB, 25Mbps, 3G, 4G, modems, Firewalls,
• Lack of time and evidence to invest in change
• Unaware that have to signup to new broadband package
Serco Internal

52. Serco Internal

53. I need faster business broadband
1.
Do you know what your speed is? Check at different times of the day –
at your location http://www.uswitch.com/broadband/speedtest
2.
Are you on the right package? Often a cheap package, low
bandwidth, residential package? High contention rates.
3.
Find out what your exchange is currently enabled to?
http://www.samknows.com/broadband/exchange_mapping_full
4.
Is it worth switching - what packages are available to you?
http://www.moneysupermarket.com/broadband/businessbroadband-deals/
5.
What’s coming to your area? http://www.superfastopenreach.co.uk/where-and-when
Serco Internal

54. broadbandspeedchecker.co.uk
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55. What does your exchange currently have?
http://www.comparebroadband.co.uk/
http://www.samknows.com/broadband/exchange_mapping_full
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56. Serco Internal

57. DT1 1RR business results
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58. Where and when
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59. In the mean time…
• Think about
– Avoiding peak time use
– Extension cables to router – place router directly into the first
socket
– Check.. out of date router (get replacement free), cheap router,
web browser and hardware
– Check no-one is running background tasks (iradio, icloud syncing
etc)
– Clear your web browser’s cache
– Change Password on router
– Channel change on router
– Replace Micro filters & order a broadband accelerator
– Read the guide
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60. http://www.btplc.com/ngb/Ourapproach/index.htm
Serco Internal

61. Standard packages
Tooway S
Tooway M
Tooway L
Tooway XL
Tooway MAX
Max download ‘speed’, Mb
2 Mb
20 Mb
20 Mb
20 Mb
20 Mb
Max upload ‘speed’ Mb
1 Mb
6 Mb
6 Mb
6 Mb
6 Mb
Monthly data allowance GB
2
10
20
30
UNLIMITED
Overnight UNLIMITED data option
NO
NO
YES
YES
YES
Monthly subscription (inc VAT)
£26.90
£36.90
£46.90
£56.90
£89.90
Service Connection fee
FREE
FREE
FREE
FREE
FREE
Hardware cost
FREE
FREE
FREE
FREE
FREE
(11pm to 7pm)
Serco Internal

62. Further information
www.superfastbusiness.co.uk
kate@cosmic.org.uk
0845 094 6108
@cosmickated
Serco Internal