Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge. The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria. Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information. w: www.superfastbusiness.co.uk e: info@superfastbusiness.co.uk t: 0845 603 8593

1. The future is now
Technology trends for business
Kate Doodson
Cosmic
@cosmickated
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2. What is superfast business?
• Superfast Business is a European Funded programme of fully funded
business support for SMEs
• Delivered by Peninsula Enterprise, working with the Local Authorities
& Connecting Devon & Somerset broadband rollout project
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3. Superfast Business Support
• Business advice and specialist support to help growth businesses maximise the
opportunities of Superfast Broadband and associated technologies.
• Businesses can get support to:
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Developing an ICT strategy
Developing your ICT network/ infrastructure
Engaging new and existing customers
Collaboration
Client Relationship Management Systems
Flexible working
Moving your business to the Cloud
Business Continuity
• Eligibility criteria apply to businesses accessing the service
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4. Support Available – 12 hours of support

5. Next Steps
1.
Register on our website (which incorporates the Knowledge
Hub). www.superfastbusiness.co.uk to unlock access to a range of resources
and materials
2.
Check your eligbility
3.
Let us know what areas of ICT and technology you might be interested in
Developing an ICT strategy
Developing your ICT network/ infrastructure
Engaging new and existing customers
Collaboration
Client Relationship Management Systems
Flexible working
Moving your business to the Cloud
Business Continuity
4.
Talk to our Client Relationship Co-ordinator to check your eligibility and arrange
an appointment with one of our dedicated Business Advisers
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6. http://www.youtube.com/watch?v=G7KZR9
NwKQQ
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7. Stay up to date
• www.superfastbusiness.co.uk
• twitter @superfastbiz
• Facebook www.facebook.com/superfastbiz
• join our LinkedIn group 'Superfast Business SW'
• info@superfastbusiness.co.uk
• 0845 603 8593
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8. The future is now
Technology trends for business
Kate Doodson
Cosmic
@cosmickated
Serco Internal

9. Serco Internal

10. Serco Internal

11. Business is Changing
UK ?
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12. Business with no change?
2012
Physical CDs - ½ million
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Downloads –183m

13. % of sales online
33% of UK Sales
£2 billion – digital
6% of UK Sales
£2.6 billion
Financial Times
subscriptions :
316k digital vs 286k print
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17% - book
revenues online

14. So what’s happening to business?
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15. Trend #1: Mobile
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16. 4th age of technology
Productivity - Office
2. Network - connection
3. Digital – 2.0 connection through web
4. Post PC – tablet and mobile
1.
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17. Gaining the mobile customer
http://www.youtube.com/watch?v=GRiwUCXPo8U
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18. Mobile buying power
• Loyalty cards
• Discount codes
Phones will be our wallets
• Credit and debit
• Google wallet
• Near field Communication
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19. Mobile sales
And we can receive payments from cards….
2.75% per swipe for Visa, American Express, MasterCard and Discover.
No contracts, monthly fees or merchant accounts.
Funds are deposited into bank account the next day.
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21. Mobile marketing
• We can check in…
• Facebook
– Check-in to your business
– Appears in friend’s feeds
• And advertise alongside checkin
– Voucher discounts and deals
• Foursquare
– Check-in
– Vouchers and deals
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22. • http://www.wikitude.com/tour/wikitude-world-browser
Use your camera as a browser….
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23. Engaging customers
through Augmented
Reality:
L’Occitane, beauty manufacturer
have embraced Augmented
reality, using it within their
printed brochures and in store
for additional experiences and
instant purchase
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24. Retaining customers
through Augmented
Reality:
Mitsubushi have used AR to
create support for installers
replacing and repairing air
conditioning units
http://www.youtube.com/watch?v=iz4ykMn3UR4
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25. Aurasma
http://blippar.com
Create your own…and … tap-to-buy
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26. tech teaser
Wearable tech- smart watches
Archos
Samsung
Galaxy
Gear
Martian
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Pebble

27. Wearable tech- Google Glass
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28. HUD
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29. Trend #2: Clouds for Everyone
Cloud computing: storing
and accessing data and
programs over the Internet
instead of your computer's
hard drive
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30. The Cloud provides ‘on demand’
Stores your content in the cloud and wirelessly
pushes all of it to your other devices that you are
logged into……
Current estimate.. by the end of 2014more than
75% of UK businesses will be using cloud services.
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31. Cloud
• Changing staff behaviour
• Anytime anywhere access to
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Files
Email
Staff communications
Customer communications
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32. Key features
• Replace capital costs with revenue costs
• Flexible – scale up and down easily
• Can reduce computer power
• Need computer and connection
• Good broadband/3G/4G
• Highly secure
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33. Cloud deployment models – Public, private, hybrid
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34. • Cloud computing is not about
• your hard drive. That’s local storage and computing. Working
off your hard drive is how the computer industry functioned for
decades.
• having a dedicated hardware server in residence. Storing data
on a home or office network does not count as utilizing the
cloud.
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35. Serco Internal
Starts at £3.30 a month

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37. NEED NEW BRANDING
Starts at £6.50
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38. Office 365
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40. Pick and mix approach…..
podio
http://www.xero.com/uk/add-ons/
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41. Security
• Independently verified
• Microsoft Office 365 is compliant with ISO 27001, EU Model clauses, HIPAA
BAA, and FISMA, and it is verified by third-party auditors. Learn more.
• Built-in security
• Office 365 offers robust built-in security features for all customers and
optional controls that enable customers to customize their security
preferences. Learn more.
• Service continuity
• Office 365 provides a guaranteed 99.9% uptime, financially backed SLA.
Learn more.
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42. Trend #3: We’ll be even more social
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43. In the UK?
• 31,415,640 Facebook users
• Average age?
• 10,000,000 Twitter users
• Average age?
• % mobile active?
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44. Video please?
• Becoming so important
• Product descriptions, visualisations
• Expert analysis, talks
• Case studies, testimonials
Becoming significant in Search Results
You Tube Education
• iTunes U
•Major universities
•Khan Academy
•You Tube Democracy
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45. Serco Internal
1 million
11 million

46. Video first strategy
• Gets to people on an
emotional level…
• Video – for sales and
marketing
• Product descriptions,
visualisations
• Expert analysis, talks
• Case studies, testimonials
Becoming significant in Search
Results
Pre sales – research
Post sales - support
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47. Customer support
Creating video content for
customer retention:
Sony Xperia have created a
YouTube channel of all their
support and advice guides.
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50. Pinterest
Pinterested?
75million users
• 2/3rds of holiday destination choices from the female of the
house
And
• 70% of Pinterest users are female
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53. • Destination specific boards
– Things to do in…
– Kids days out in….
– Luxury days out in….
– Girls breaks in …..
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54. • Take advantage of your existing audience. By cross-promoting
your profile over Facebook, Twitter and email.
• Drive traffic with specific keywords. Make sure you have a
memorable user name and keyword phrases in boards and pin
descriptions
• Create sharable content. To drive traffic to your site, make sure the
content from your domain is pinnable. By simply using high-quality
images with the pin it button, you make it easy for users to spread the
word about your area.
• Create destination boards and dream boards and ideas boards
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60. How much Klout do you have?
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61. Trend #4: Information is getting bigger
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62. The internet of things…..
– Moving from an internet of information, images &
people to an internet of things
– Intelligent systems connected through the
internet
– Embedded sensors monitoring and talking to us
– Machine to machine communication– traffic
jam? GPS will automatically change route
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63. • The internet of things…..
• Embedded sensors monitoring and talking to us
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64. The conscious home….
Google buys nest
Investment in core gadget is ending – new investment
wearables and IoT
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66. Big Data
• Information is big - Big Data.
• More things on the internet than people
• How can we make the most of this? Collate info
& use this to predict future client behaviour?
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67. • We are creating 2.5 billion GB of data every
day
• In the last 2 years we have created 90% of
the data on the planet
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69. Predictive Analytics
• Why is data now so important?
• Because it can predict behaviours
• Tesco– can predict the exact day customers will
return and the amount they will spend within £10 for
around 20% of their customers
• issues100m personalised coupons at checkout. PA
has increased redemption rates x 4 times.
• Mobile phone company – have successfully
predicted mobile subscribers that are 10x more likely
than average to cancel
• HP – PA models generate ‘flight risk’ score for all
employees. Estimates $300m savings
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70. Small businesses?
Social analysis + web analytics + CRM data + email
data+ support queries = Big data
Customer’s behaviours, recruitment, product testing,
market testing, product lifecycles, product usage
Open Data from Governments and public services may
open new customer insights, new services, new
products
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71. LA Police
Review 13 million past crimes to predict current behavior
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72. Discussion
• Mobile
• Cloud
• Social
• Big data
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73. Further information
www.superfastbusiness.co.uk
kate@cosmic.org.uk
0845 094 6108
@cosmickated
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