Superfast Business Social Media, Langport, 18 March
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Social Media advice for small businesses
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Superfast Business Social Media, Langport, 18 March
- 2. Serco Internal Business advice and specialist support to help growth businesses maximise the opportunities of Superfast Broadband and associated technologies. Benefits for businesses can include: ďźCompetitive advantage ďźIncreased productivity ďźAccess to new markets ďźRemote working ďźOpportunity for innovation ďźEfficiency and timesaving Eligibility criteria apply to businesses accessing the service. Superfast Business Support
- 3. Serco InternalSerco Internal Superfast Business
- 4. Serco InternalSerco Internal Need any other support? ⢠UKTI ⢠Digital Marketplace ⢠Growth Accelerator ⢠Get up to speed ⢠Rural Growth Network
- 5. Serco InternalSerco Internal Agenda ⢠The changing marketing world; ⢠Social Media for Business; Which Platform? Social Media Strategy; Listening, Sharing and Content ⢠Using Social Media to learn; ⢠How successful are you on Social Media? ⢠Top Social Media tips for business.
- 9. Serco InternalSerco Internal What else has changed? Customers⌠⢠Have higher expectations; ⢠Mobilisation in real time commentary; ⢠They talk to each other on social media;
- 10. Serco InternalSerco Internal The world has changed ⢠Instantaneous response ⢠Accessibility ⢠Transparency ⢠Accountability
- 11. Serco InternalSerco Internal People change ⢠Gen X ⢠Gen Y ⢠Gen Z ⢠Baby Boomers ⢠Millennials ⢠Digital Natives
- 12. Serco InternalSerco Internal Social media for business
- 14. Serco InternalSerco Internal Average age of Facebook user in UK? Average age of Twitter user in UK? % of pensionable age UK residents on Facebook
- 15. Serco InternalSerco Internal Did you know? ⢠Twitterâs fastest-growing age group? ⢠79% increase since 2012 ⢠Facebookâs fastest-growing age group? ⢠51% increase since 2012
- 16. Serco InternalSerco Internal Social Media for your business 1. Listen 2. Share 3. Content creation 4. Broadcast with style 5. Using social media to learn 6. Measure success
- 17. Listen Google Alerts Twitter Google Reader Share & converse Twitter Facebook LinkedIn Pinterest Newsletter Content creation & Broadcast You Tube Blog Flickr iTunes/podcasts Community building Forum Facebook Groups LinkedIn Groups Virtual worlds Social media engagement ladder Less time More time
- 19. Serco InternalSerco Internal Use social media for sales ⢠Listening for social cues â Listening for your brand and reputation ⢠Listen to hashtags for mention of needs # ⢠Check social media search terms â Check out your reputation ⢠Check SERPs of your phrases ⢠Check review sites ⢠Ready crisis management plan
- 20. Serco InternalSerco Internal Hashtag Ideas ⢠Sector specific ⢠#windpower ⢠#climatechange ⢠Geographic specific ⢠#gloucestershire ⢠#bristol ⢠Campaign specific ⢠#greenenergy ⢠Media specific ⢠#journorequest ⢠#prrequest
- 21. Serco InternalSerco Internal Listen â Tweetdeck/Hootsuite
- 22. Serco InternalSerco Internal Google Alerts
- 23. Serco InternalSerco Internal ⢠Listen for sales opportunities ⢠Whatâs the best way toâŚ? ⢠How do I âŚ?
- 25. Serco Internal
- 26. Serco Internal
- 27. Serco Internal Be part of the community Sharing content helps you to âbe part of a communityâ Amplifying content Fuel and support the eco-system 1. Helping person who created the content â they will reciprocate 2. Can maintain an independent point of view â you can be seen as a content âcuratorâ itâs not all about you 3. âHereâs something someone else says â what do you think?â Helping stimulate conversation
- 28. Serco Internal
- 29. Serco InternalSerco Internal Create content
- 30. Adapted from âMedia Cloverleafâ by Richard Edelman âContent firstâ strategy âTradigitalâ E-news Forums Digital magazines Traditional Media Press Social networks Facebook Twitter YouTube LinkedIn Website Responsive design Mobile enabled Owned Content Video, blogs, photos
- 31. Serco Internal Content? ⢠Facts & figures = Infographics ⢠Showcase your staff ⢠Showcase businesses you work with ⢠Photos and video ⢠Blog posts
- 32. Serco InternalSerco Internal ⢠Become a storyteller ⢠Re-use many times Content
- 35. Serco Internal Use of visual in social media Visual media is really important Facebook Pinterest Twitter (shows under Tweet) Flickr
- 36. Serco InternalSerco Internal Become a storyteller Make it visual, engaging, emotional
- 38. Serco Internal ⢠What content? ⢠Video â for sales & marketing ⢠Product descriptions, visualisations ⢠Expert analysis, talks ⢠Case studies, testimonials Becoming significant in Search Results Pre sales â research Post sales - support Look to use more video
- 39. Serco InternalSerco Internal Customer support Creating video content for customer retention: Sony Xperia have created a YouTube channel of all their support and advice guides.
- 40. Serco InternalSerco Internal Pinterest ⢠75million users; ⢠2/3rds of holiday destination choices from the female of the house And ⢠70% of Pinterest users are female!
- 43. Serco InternalSerco Internal ⢠Destination specific boards â Things to do in⌠â Kids days out inâŚ. â Luxury days out inâŚ. â Girls breaks in âŚ..
- 44. Serco InternalSerco Internal ⢠Take advantage of your existing audience. By cross-promoting your profile over Facebook, Twitter and email. ⢠Drive traffic with specific keywords. Make sure you have a memorable user name and keyword phrases in boards and pin descriptions ⢠Create sharable content. To drive traffic to your site, make sure the content from your domain is pinnable. By simply using high-quality images with the pin it button, you make it easy for users to spread the word about your area. ⢠Create destination boards and dream boards and ideas boards
- 45. Serco InternalSerco Internal ⢠Mini video â Vine -6 second video â Instagram â short video â Companies using vine as evangelists for their products â Virgin mobile, Lowes, Trident all use it â SnapchatâŚ.
- 46. Serco InternalSerco Internal Easy content planning
- 47. Content planning 6 week content planner w/c --------- --- 1 2 3 4 Planned events/seas onal fixtures Video Photos Blog Facebook Twitter Pinterest
- 49. Serco InternalSerco Internal ⢠Schedule posts for most popular times of the day ⢠If you schedule â donât forget to be available for responses ⢠Work with your planned business activities ⢠Think about seasonal opportunities ⢠Create your own opportunities!
- 50. Serco InternalSerco Internal Using social media to learn
- 51. Serco InternalSerco Internal Learn using Blogs ⢠âBlogs are great for learning from others, reflection, story sharing, facilitating connections among people, philosophising, and much moreâ ⢠âWriting a blog is a learning activity, of course, but reading the best blogs that are available is one of my most productive learning experiences.â
- 53. Serco InternalSerco Internal ⢠Follow people you want to learn from on Twitter/Facebo ok/LinkedIn ⢠Subscribe to blogs (using Feedly)
- 54. Serco InternalSerco Internal YouTube ⢠Harvard Business School ⢠Khan Academy ⢠Any learning⌠⢠YouTube Edu Most Universities YouTube channels
- 56. Donât forget learning from Facebook and Twitter Follow influencers, peers, phrases of value
- 57. Serco InternalSerco Internal Analyse your success
- 58. Serco InternalSerco Internal 8 KPIs for social media 1.Number of Fans and Followers Basic but important â how many followers, new followers and equally important unfollows 2. Demographics and Location â Whatâs the % males, females, where are they based what time do they use SM, what are their interests? 3. Number of active followers â Active users is a really important indicator as you want relevant and influential people who actively interact and engage with your company. 4. Likes, Shares and re-tweetsâ Are your posts relevant and interesting to your followers? What % of posts have interactions. If not change engagement strategy
- 59. Serco InternalSerco Internal 5. Number of comments - Are you engaging in two way conversation and whatâs the speed of response 6. Number of mentions â How often are people interacting with you? 7. Traffic back to website - % of traffic from social media; 8. Your Klout Score - Your overall influence in social media.
- 61. Serco InternalSerco Internal Where Page Likes come from
- 62. Serco InternalSerco Internal Likes Comments and Shares
- 63. Serco InternalSerco Internal Post detail
- 67. Serco InternalSerco Internal How much Klout do you have?
- 68. Serco InternalSerco Internal Other tools to help ⢠www.klout.com â Measures your influence online ⢠www.twittercounter.com/twitology - Gives you statistics on twitter accounts ⢠www.flitter.com â allows you to manage multiple twitter accounts, grow your business through twitter, use twitter analytics and has a wide range of scheduling tools for posts. ⢠www.facebook.com/insights - lets you measure the activity of your facebook accounts
- 69. Serco Internal Web visits Measure ⢠Whoâs coming to your site, demographics ⢠How they got there ⢠What they did on your site
- 70. Serco InternalSerco Internal Sprout Social - analytics
- 71. Serco InternalSerco Internal Top social media tips for business 1. Listen to peers, staff, competitors; 2. Learn â use blogs, YouTube and LinkedIn to learn; 3. Create content, visual, compelling stories 4. Choose your expert areas and dominate using Blogging 5. Hootsuite â manage content, filter 6. Create a crisis plan ready for the crisis, respond quickly 7. Benchmark yourself against your peers
- 73. Serco Internal www.superfastbusiness.co.uk twitter @superfastbiz Facebook www.facebook.com/superfastbiz join our LinkedIn group 'Superfast Business SW' info@superfastbusiness.co.uk 0845 603 8593 Find out more