1. Super Efficient Dryer Initiative
Efficiency Program, Industry, and
ENERGY STAR Promotions in 2013/2014
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2. Session Agenda & Objectives
Agenda
• Updates from the EPA on the Emerging Technology
Award and the ENERGY STAR specification
• Introduction to Samsung’s Emerging Technology
Award clothes dryer and customer research
• SEDI and SEDI sponsor discussion of promotional
plans for efficient clothes dryers in 2014 and beyond
Objectives
• Identify Major Drivers for EE Industry & the
Opportunity for Efficient Clothes Dryers
• Discuss Multiple Paths to Market and Partnership
Opportunities between EE Programs and Industry
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3. Big EE Goals = Big $$$
• EE Budgets forecasted to double by 2025
• Increasing savings targets with fewer opportunities
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4. US Market for Clothes Dryers
Source: CLASP 2013 Report “Analysis of Potential Energy Savings from Heat Pump Clothes
Dryers in North America”

5. Same Dryer, Different Home
• Dryers represent largest remaining appliance savings
• In High Performance Homes, dryers are 3rd largest
single load behind space and water heating

6. The Tipping Point
(Will this Look Familiar in 10 years?)
• New DOE Test Procedure (Effective Sept. 2013)
• New ENERGY STAR Label for Dryers (Q1 2014)
• 26 Efficiency Programs offer CW rebates (CEE 2012)
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7. Price, Performance &
Multi-tiered Programs
2014/2015
2013/2014
2014
+ $300
Next Tier:
40-60% savings
2013/2014 ENERGY STAR
Emerging Technology
Award: 30% savings
ENERGY STAR Label:
20% savings
+ $100
+ $50
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8. Multiple Paths to Market
Upstream
Midstream
Downstream
Source: CEE National Residential Home Appliance Market Transformation Strategic Plan
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9. Multiple Program
Opportunities
Products / Retail
Existing & New
Home Programs
Multifamily Programs
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10. What Does Efficient Laundry
Look Like? And to Whom?
Customer
Quality, low price, feature rich, gentle on fabrics, safe,
reliable, easy and flexible installation, lower cost to operate
Utility / DOE /
ENERGY STAR
Customer satisfaction, real energy savings, “smart grid”
ready, range of price and performance, voluntary vs.
mandatory, balance of product availability and brand
protection
Manufacturers
Customer satisfaction, increasing retail market share and
sales, protect margin, international visibility to standard
changes, price support, brand appeal
Retailers
Customer satisfaction, increasing customer base and sales,
protect margin, coordinated & simple incentive programs,
product diversity and brand appeal
“ENERGY STAR products are independently certified to save
energy without sacrificing features or functionality.”
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11. Retail Promotions
• Double-down on rebates with existing clothes
washer programs
• Align with retailer and manufacturer promotions
(e.g. Black Friday)
• Engage retailers and manufacturers in targeting
customers through social media
• Get early experience with pilot initiatives prior to
ENERGY STAR specification roll-out
• Possible mid- and up-stream promotions i.e., Retail
Action Council
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12. Early Promotions
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13. Home Retrofits
• Nationally - Over 80% of existing dryers are electric
• High coincidence between dryers and A/C (FSEC)
• Dryers can be an important part of whole house
retrofit programs
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14. New Construction
• Opportunity to add ENERGY STAR dryers as a
prescriptive requirement within New Construction
programs
• Particularly important in super-efficient homes
o Electric dryers are 3rd largest load in high performance homes
(Efficiency Vermont)
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15. Early-Replacement/
Retirement Programs
• Increased first year savings for removal/recycling of
existing washer & dryer
• Piggy-back rebates for greater customer and
retailer engagement
• Mid- and up-stream partnership opportunities for
replacement of ENERGY STAR® laundry pairs
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16. Low Income Programs
• Some low income programs
already upgrade clothes
washers
• Opportunity to include
efficient clothes dryers to
deliver additional value
to this customer segment
and additional savings to programs
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17. Multifamily Programs
• Multifamily properties including
apartments, condos & senior living
all offer significant opportunities
for high efficiency laundry
“Space saving ventless washer and dryers…allow architects to design
installations virtually anywhere in the residence, while saving
important dollars in construction costs.”
“The construction savings in simply rerouting electrical and plumbing
lines rather than installing new vents and pluming stacks throughout
a building can be anywhere from $700-$2000 per unit.”
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18. Open Discussion
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19. Contacts
Chris Badger
VEIC
cbadger@veic.org
Doug Czerwonka
Samsung Electronics
d.czerwonka@samsung.com
Abigail Daken
US EPA
Daken.Abigail@epa.gov
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